Experience

• 

  Gfk - an niq company

  Jan 2012 - Jan 2014

  Research analyst

  • DMI (Digital Marketing Intelligence) lead, managing customized research projects and controlled budgets across different countries in APAC areas.• Well trained in quantitative and qualitative research. Research industries include political campaign activities, e-commerce, FMCG, durable consumer products, and pharmaceuticals.• Conducted in-depth interviews, diary studies, focus groups, surveys, and usability testing to gather insights about user needs and behaviors.

• 

  Ctbc financial holding co., ltd

  Jan 2014 - Jan 2022

  • Assistant Manager

    Jan 2018 - Jan 2022

  • Senior Associate

    Jan 2014 - Jan 2018