Claudia Quevedo Padilla

Experience

• 

  Destilerías Arehucas

  May 2017 - Jun 2017

  Marketing Assistant

  • Helped coordinate guided tours for potential customers and tourists about our products (branding).• Participation in the development of promotional events of the company

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  Radford University

  Jun 2017 - Aug 2017

  Marketing Intern

  • Creation of Marketing Plans for Radford Athletics. • Assisted in the development of social media for sport events (creation and edition of promotional material).• Organization and planning of different events.

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  BINTER CANARIAS

  Dec 2018 - Nov 2019

  Customer Loyalty and Customer Experience Manager

  • Monthly 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 for internal briefings and reports circulated across Binter Internally.• Coordination with 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 for monthly external publicity materials, including board magazine and newsletters.• Supervision of our 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 such as newsletters and on board magazine.• Close review of the 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 to encounter new ways to improve processes and service levels.

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  Projeto Biodiversidade

  Jan 2020 - Aug 2020

  Marketing Assistant

  • Management of the constant 𝗽𝘂𝗯𝗹𝗶𝗰 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 of the NGO (Project Biodiversity), especially Instagram, including the website. • Monitoring of all active programs to 𝗰𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀, including community initiatives and conservation programs.• Development of 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 for fundraising purposes.• Practical “hands on” experience in 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗲𝗺𝗮𝗶𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. Show less

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  Oficina Económica y Comercial de España en París

  Jan 2021 - Jan 2022

  International Trade and Investment Advisor

  • Specialized in 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗴𝗼𝗼𝗱𝘀 and 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘀𝗲𝗰𝘁𝗼𝗿𝘀, including cultural goods, start-ups, technology, e-commerce and cybersecurity.• Advised and assisted 𝗦𝗽𝗮𝗻𝗶𝘀𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲.• 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 and 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 of the evolution of the French market and economy for the preparation of market studies.• Provided 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 to Spanish companies: search and contact with commercial partners in France. Show less

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  Pixpay

  Jan 2022 - now

  • Acted as the 𝘀𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻 for Pixpay in Spain, conducting media interviews (e.g., radio) to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 and promote financial education for teenagers.• Drove 𝘂𝘀𝗲𝗿 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 and retention through data-driven digital marketing strategies and 𝗺𝘂𝗹𝘁𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀.• Oversaw 𝗱𝗮𝗶𝗹𝘆 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, including marketing, sales, customer support, and product development.• Collaborated closely with marketing, customer service, and product teams to ensure seamless operations and deliver the best possible service to users.• 𝗔𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝘂𝘀𝗲𝗿 𝗱𝗮𝘁𝗮 to understand behavior and trends, leading the development of "The Barometer," a comprehensive study on teenage financial habits. • Collaborated with a press release agency to 𝗯𝗼𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 and public presence Show less 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗿• Developed and executed 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to increase brand visibility and engagement across multiple platforms.• Monitored social media trends and competitor activities to identify opportunities for 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 and 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁.• Managed social media accounts with a combined 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗯𝗮𝘀𝗲 𝗼𝗳 𝟰𝟴𝗸, ensuring consistent and on-brand messaging.• Created compelling and shareable content, resulting in 𝟯𝟳𝟭% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.• Analyzed social media metrics using tools such as 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 to optimize content performance. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗿• Executed +𝟭𝟭𝟱 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 (macro & micro) based on brand fit and target audience alignment, which 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀• Supervised influencer 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝘂𝗱𝗴𝗲𝘁𝘀, ensuring efficient allocation of resources for maximum impact.• Managed 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝘀, and ensured compliance with campaign objectives and deliverables.• Tracked and 𝗮𝗻𝗮𝗹𝘆𝘇𝗲𝗱 𝗞𝗣𝗜𝘀 (such as views, engagement rate, promo codes used, tracked links) to 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 of influencer campaigns, optimizing strategies as needed. Show less

  • Marketing Manager

    Jul 2022 - now

  • Social Media & Influence Manager Spain

    Jan 2022 - Jun 2022