
Badr Ait Moha
Merchandising Intern

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About me
Marketing & Sales Enthusiast ☁️
Education

Lycée hassan 2 Midelt
2014 - 2015Bac : BACCALAUREATE Accounting management sciences
CPGE - Classes préparatoires aux grandes écoles
2015 - 2017Bac+2 : CNAEM PREPARATORY CLASSES Economics and trade technology optionThe Classes préparatoires aux grandes écoles (CPGE) are under the authority of the Department of National Education. They constitute a post-baccalaureate cycle of two school years.The aim of the CPGE system is to help train a national elite capable of steering the country's development and moving it up the ladder of scientific and technological progress.

ENCG KENITRA
2017 - 2020Bac+5 : ENCG DIPLOMA Marketing and salesActivities and Societies: DEBATING | Semi-finalist in the "Le Grand Débat" competition WRITING | Former editor of articles at ENCTUS ENCGK VOLUNTEERING | President Co-founder of SHARE IT ENCGK COMPUTING | Head of the IT unit at JCE ENCGK The high level of training provided at ENCG is favoured by the rigour of the selection at the beginning of each academic year, by the quality of the teaching methods: modular and evolutionary teaching, alternating theory and practice and granting a large place to the participation of the students in the associative life and to their opening on the national and international socio-economic environment
Experience

Acima S.A.
Jun 2019 - Jun 2019Merchandising InternStudy on The role of merchandising practices in the optimization of sales in large-scale retail businesses.Preparation of promotional posters, merchandising ...

Ministry of Human Rights
Jul 2019 - Jul 2019Purchasing IntenLiterature review on the purchasing functionSegmentation of purchases and servicesCreation of a supplier database

Agro Juice Processing
Aug 2019 - Sept 2019CRM InternStudy on customer satisfaction in the agri-food sector. Evaluation of customer satisfaction.Quantitative study on AJP's customer relationship management

Sanofi
Feb 2020 - Aug 2020Marketing CoordinatorPFE: Digital marketing of pharmaceutical products.Coordination of medical marketing activities (TR, EPU …)Follow-up of the operational marketing planBuilding a marketing dashboard using power BI

Cheminée Boutaleb
Nov 2020 - Sept 2021Development of the commercial marketing strategy Development of SEO strategyFacebook ads campaigns launchingWebsite management (www.chemineeboutaleb.ma) Digital benchmarkSocial media management
Marketing Consultant
Feb 2021 - Sept 2021Digital Marketing Intern
Nov 2020 - Feb 2021

HP
Mar 2022 - Mar 2023Sales Support Management Analyst - North West Africa & Islands-Amplify Online Customer Experience (CX) Management : Tracking of the retail & commercial partners results to identify areas of improvementWeekly reporting of the individual partner results Weekly file preparation for the partner including recommandations that aims to Improve the customer journey Bi-weekly 1:1 calls with the RAM/PBM's to review the progress of the partners's results & discuss the next stepsQuarterly meetings with the partners to discuss Amplify results & the new requirements - Performance Marketing : Day-to-day tracking of the digital marketing campaignsWork on effective online planning with the trade marketing manager and RAM/PBM’s Ensure the correlation between the marketing campaigns and the partner online campaigns Check the online campaigns reporting by the partnersPrepare & consolidate the data for a quarterly online newsletter for Africa campaigns - Content Marketing : Ensure the Digital shelf is well represented Ensure the Implementation of HP shop in shop in the retailers e-commerce websitesEnsure that where possible the partner has syndication / alternatively provide manual content to be both above and below the fold Ensure the online playbooks and information are disseminated to the partners RAM/PBM’s Interact effectively with both technical and non-technical team members Show less
Licenses & Certifications
- View certificate

Fondamentaux du marketing numérique
Google Digital GarageSept 2020 
Business Development Foundations
LinkedInAug 2021- View certificate

Les fondements du marketing
LinkedInOct 2020 - View certificate

Les tendances du marketing numérique
LinkedInOct 2020 - View certificate

Rédiger un plan marketing
LinkedInOct 2020 
TCF, score 572 : Niveau C1
Institut françaisNov 2021
Volunteer Experience
Organizer
Issued by Le Pèle mêle culturel ENCG-K on Oct 2018
Associated with Badr Ait MohaPresident Co-founder of SHARE IT ENCGK
Issued by SHARE IT ENCG-K on Mar 2019
Associated with Badr Ait MohaMember de projet et rédacteur
Issued by ENACTUS-ENCG Kénitra on Oct 2018
Associated with Badr Ait MohaMember
Issued by Empreinte d'espoir on Aug 2016
Associated with Badr Ait Moha
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