Ubaid Razaq

Experience

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  Upwork

  Feb 2020 - Aug 2023

  Freelance Marketing
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  Emerald-Marketing

  Jun 2022 - Sept 2023

  Digital Marketing Specialist

  Directed marketing activities and campaigns, driving brand awareness and customer engagement.Managed social media platforms and digital advertising campaigns to enhance brand visibility and reach target audiences effectively. Collaborated closely with cross-functional teams including designers, web developers, copywriters, and content creators to optimize marketing campaigns and ensure seamless execution.Conducted in-depth analysis of digital marketing strategies, identifying areas for improvement and implementing enhancements to maximize campaign performance.Collaborated with internal and external stakeholders to develop and execute marketing initiatives aligned with organizational objectives.Monitored key performance indicators (KPIs) for social media campaigns, optimizing strategies to achieve desired outcomes.Stayed abreast of industry trends and emerging technologies, integrating innovative approaches into marketing strategies to maintain competitive advantage. Show less

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  MASK IT

  Jul 2022 - Oct 2023

  Digital Marketing Manager

  Spearheaded digital marketing campaigns across multiple platforms including Facebook Ads, Google Ads, and TikTok Ads, optimizing strategies for maximum reach and conversion.Managed CRM platforms to streamline lead management processes and ensure efficient communication with clients.Optimized conversion rates through landing page refinement, A/B testing, and targeted messaging.Implemented data-driven decision-making processes by analyzing key performance indicators (KPIs) and marketing metrics, resulting in optimized campaign performance and increased ROI. Utilized tools such as Google Analytics, Facebook Insights, and TikTok Analytics to gather insights and make informed strategic adjustments.Led content creation initiatives to produce engaging graphics and compelling ad copies, maintaining consistent brand messaging across all channels.Developed marketing strategies to generate business from B2B partnerships, fostering lucrative collaborations and driving revenue growth.Conducted comprehensive competitor analysis to identify market gaps and opportunities, informing strategic decision-making and enhancing competitive positioning.Implemented funnel building strategies to optimize the customer journey and maximize conversion rates.Leveraged email marketing campaigns to nurture leads and drive customer engagement, resulting in increased brand loyalty and retention Show less

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  3S Real Estate Brokers

  Nov 2023 - Jun 2024

  Content Strategist

  Content Strategist at 3s Real estate