Zackrey Omar

Experience

• 

  Raell Sdn Bhd

  Sept 2012 - Sept 2014

  Marketing Manager

  Partnered successfully with clients such as Touch N Go, Formula 1 Sepang, Carlsberg, Marini’s on 57, OCBC Bank, Top Gear, Cycling Magazine, Shangri- La, BMW, Caltex, Golf Vacations Magazine, Astro, ABN Xcess, and other notable brands for events and advertising programs.Handled presentations and proposals to be pitched to C-Suite Level execs in obtaining business for the company.Managed a core team of 4. Ad-hoc staff was trained, coached, and mentored to ensure smooth event flow by me which at its highest was 30 people.Ensured financial KPIs were met and monitored consistently (Event budget/ Target Sales/ Operational cost).Liaising and negotiating with vendors, obtaining permits, handling logistics, coordinating all operations, and drafting the post-event reports. Show less

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  United Kingdom & Eire Council of Malaysian Students (UKEC)

  Dec 2014 - Jun 2017

  Managing Editor

  Led a team of 15 volunteers in the publication of online articles covering political, economic, cultural, and national security topics, setting deadlines and goals to ensure timely delivery of high-quality content.Conducted market research to identify trending topics and provided guidance to writers, resulting in engaging and relevant article drafts.Coordinated the organization of a successful career fair for Malaysian companies in London, facilitating student recruitment for internships and entry-level positions.Designed and managed the organization's new website using WordPress, optimizing user experience and enhancing online presence.Contributed to special projects initiated by the Malaysian Embassy in the UK, assisting the Editor-In-Chief in their execution.Demonstrated proficiency in market planning, publishing, public relations, writing, publications, and social media management. Show less

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  Subway

  Jan 2017 - Jun 2017

  Sandwich Artist

  Handled the graveyard shift making sandwiches for mostly drunk people so I can get by as a student living in the UK

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  Tomei Consolidated Bhd

  Sept 2017 - Dec 2017

  Mangement Trainee
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  CapitalBay

  Jan 2018 - Oct 2018

  Relationship Marketing Manager

  Spearheaded the establishment of the Marketing Department and successfully developed the company's branding strategy from scratch.Oversaw the delivery and implementation of both offline (exhibitions, roadshows, presentations at conferences, and webinars) and online marketing campaigns, ensuring their effectiveness in reaching target audiences.Utilized Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Canva to create captivating designs and engaging content for marketing materials.Led digital marketing efforts, including social media advertising, website management (building new website, design work, and maintenance), digital lead generation, SEO optimization, email newsletters, and copywriting.Took charge of business development activities, presenting and onboarding institutional investors onto the Supply Chain Financing Platform.Created compelling pitch decks for investors and bank proposals, showcasing the company's value proposition and growth potential.Conducted presentations to C-Suite Executives to obtain financing from the company. Show less

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  CHi Fitness

  Nov 2018 - Mar 2020

  Marketing Manager

  Implemented marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans and objectives; planning and organizing promotional presentations; updating calendars.Managed 13 club locations across west Malaysia for their sales and marketing campaigns.Created a membership privilege program by partnering with various companies for discounts and lead generation.Prepared marketing reports by collecting, analyzing, and summarizing CRM sales data for company board of directors on a monthly basis.Monitored budgets by comparing and analyzing actual results with plans and forecasts.Identified and developed Google and Facebook Ads for lead generation for the brand which led to increasing the company’s sales by 40% in line with the company's digital marketing strategies.Boosted social media presence by 20% followers in the span of 6 months.Planned and coordinated a total of 39 events and campaigns to boost retention of customers for the CHi Fitness brand on a monthly basis.Managed content development with the graphics department and digital marketing agency for offline and online marketing materials. Show less

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  MoneySave (M) Sdn. Bhd.

  Mar 2020 - Jul 2022

  Senior Vice President of Institutional Business & Strategy

  1. Assisted in launching the company2. Lead a team of 5 relationship managers while ensuring they always have leads to follow up with.3. Develop relationships with public listed companies, GLCs, ministries, and government bodies on either financing their ecosystem or having them onboarded as angel/ institutional investors.4. Maintain relationships with project awardees, PE/VC Firms, consultants, politicians, financial institutions, and industry leaders to develop leads & prospects for financing opportunities.5. Maintain Ads with a steady inflow of 500+ leads per month.6. Compiling initial assessment through CTOS Lite + document/information and commencing initial assessment processes and loan/financing structuring.7. Represent the company for judging competitions, webinars, and trade shows.8. Built company presence in Sabah by recruiting and setting up the branch in Kota Kinabalu.9. Conduct presentations to C-suite executives on a daily basis while maintaining relationships and delivering expectations.10. Assisted company in disbursing RM290 Million worth of financing and an investor pool size of RM150 Million with effective returns of up to 17% P.A.11. Planning and overseeing Marketing Department upcoming strategies, campaigns, new leads sources, social media channels, events, and special projects.12. Developed, designed & maintain company (UX/UI) website according to the wants and needs of the CEO (WordPress, Elementor, CSS & HTML) and helped to advise on the UI of the company app.13. Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies (Google Analytics, Google Ads, and Facebook Ads report).14. Design work for offline and online content according to CEO’s requirements (Adobe Premiere Pro, Adobe Illustrator, Adobe Photoshop, iMovie, Canva & PowerPoint).15. Company photographer & videographer.16. Service company hotline, social media, email marketing, and website inquiries. Show less

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  MyUS Group Of Companies

  Nov 2022 - Dec 2024

  The United States of America is Malaysia’s third largest trading partner, with Malaysia maintaining its position as a key destination for American investors, based on various factors including the widespread use of English, a dynamic business environment, a high rate of technological innovation and adoption, a well- established legal framework, and demand for US-made products. The investment environment in Malaysia continues to be promising for foreign investors, with sustained growth in multiple sectors and growing private consumption making it a profitable destination. This is further supported by an increasingly affluent middle class, a vibrant retail scene, and growing sophistication in regard to quality consumer goods.Recognizing the rich opportunities in this South-East Asian hotspot, MyUS Venture Partners Sdn. Bhd. connects investors, corporations, and businesses in the US with potential opportunities in Malaysia as a major gateway to ASEAN. MyUS currently has interests in Agriculture, Tourism, Bio-Technology, Investment, Education, Property, Trading, Consultancy, IT, and the Medical sector. The company’s combination of global experience, expansive network, and home-grown, grassroots insight makes it an ideal partner for investors looking to make inroads into this high-potential emerging ASEAN economy. Show less

  • Consultant

    Sept 2023 - Dec 2024

  • Head of Strategic Planning & Performance

    Nov 2022 - Sept 2023
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  MicroLEAP

  Oct 2023 - now

  Head of Strategy