Michela Di Gregorio

Experience

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  Vodafone

  Feb 2006 - Oct 2006

  Product Manager assistant- Internship

  Customer relationship management with content providers in the VAS Division (Value Added Services), Advertising management of mobile premium services, Customer base profilation, Revenues trend’s analysis. Support to the contractual background.

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  L'Oréal

  Mar 2007 - Oct 2007

  Market Research - Internship

  Market Research Internship, March 2007 – October 2007, Milan, ItalyQuantitative and qualitative ad hoc analysis for the Mass Market (L’Oreal, Garnier & Maybelline NY).Report’s creation for specific products, brands or sales channel, strategic surveys coordination, data analysis/consultancy for marketing and other internal functions, market research Institutes/agencies interface and management.

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  Procter & Gamble

  Jan 2008 - Jun 2012

  Duties: Swiffer, Ambi Pur & Febreze (40% of total Home Care turnover) brand management in line with business target yearly set and monthly tracked. P&L/budget accountability & ownership, marketing plans design and execution, trade and commercial plans support, new launches implementation and related analysis. Regular business update to the leadership and international team. Direction and interaction with external media, pr, creative, in store agencies. Reporting to Home Care Group Manager and directly managing a stagiaire.Results: Full Ambi Pur brand integration (after acquisition from Sara Lee company in July 2010) and redesign together with the regional and global business unit for the overall relaunch under P&G brand in Italy. Base business recovery plans, inclusion in multibrand activities among home care portfolio, new Initiatives launches making them distinctive vs competition and customized to the Italian market. Led multifunctional team in light of new aerosol “Air effects” launch that reached business target in 1/3 time estimate. Kept Swiffer brand market leadership in a context strongly threatened by Private Labels progressive escalation through plans oriented to improve the brand value perception both for the consumer/shopper and for the customer. (ex. value claim, education and commercial strategy interventions). Show less Duties: Braun Female: epilation and hair care categories brand management ( 35% of total Braun turnover) Same duties as above but with a minor scope in terms of turnover/portfolio management and with specific dynamics linked to small appliances world and ElectroPlus channel. Reporting to Braun Business Leader.Results: Design and execution of Silk-épil brand successful launches, progressively driving market trade up in a macroeconomic crisis environment. Brand penetration growth through trial plans oriented to overcome purchase barriers and to stimulate the immediate purchase in order to maximize the ROI of the investments. Ideation and implementation of strategic alliances among Braun and other hair care P&G brand (Wella & Pantene) to sustain the brand, small player in a very fragmented market led by a strong local leader. (ex. jointed pack and samples, cross coupons, cross communication and endorsement plans). Show less

  • Senior Brand Manager Home Care Swiffer, Ambipur, Febreze

    Dec 2010 - Jun 2012

  • Junior Brand Manager Braun Female

    Jan 2008 - Dec 2010
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  Haier Europe

  Nov 2012 - Apr 2016

  Global Product Manager

  Global cooling product development, responsible for refrigerators development and related international marketing and commercial plans design accordingly to the different market needs. In particular, responsible for 5 different product Lines (60% of total cooling turnover), 3 cooling brands (Iberna, Candy, Hoover) and markets interface (33 countries). Product development through consumer/market/trade insight and daily interaction with internal function, especially R&D and external partners like product suppliers. Product profitability tracking through pay out and economics evolution studies. Sell out and sell in analysis through market and trade dynamics understanding. Reporting to the global cooling marketing director. Show less

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  Pernigotti S.p.A.

  May 2016 - Dec 2020

  Group Marketing Manager
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  Sisma S.p.A

  Jan 2021 - Mar 2021

  Marketing Manager

  Samurai, Cotoneve, Farmacotone, Logex

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  Samsung Electronics Italia

  Apr 2021 - now

  • Retail Activation Touch Marketing Manager Samsung Galaxy Ecosystem

    Jul 2024 - now

  • Retail Trade Marketing & Communication Manager Audio Video

    Apr 2021 - Jul 2024