Abbey Rodriguez

Experience

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  The Butter Half

  May 2009 - now

  Creator, Food Stylist & Photographer, Recipe Developer, Author

  The Butter Half is a health and wellness blog with gluten free recipes and wellness tips for the family. I am a Certified Holistic Nutritionist, in addition to completing an herbalist apprenticeship. -Collaborated with top industry brands like Williams Sonoma, Le Creuset, and Vitamix. -Photography, video, and recipes featured on websites for Huffington Post, Parents.com, and PopSugar-Former freelance content creator for established brands like Foodstirs and eHow-Received PopSugar influencer award for creativity in 2016, during the rise of influencer marketing as a career and industry-Co-authored the wellness cookbook, Root & Nourish, in April 2021 Show less

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  Tastemaker Conference

  Mar 2017 - now

  Founder and CEO

  Tastemaker Conference is a premier food blogger conference designed for influencers and content creators. We bring together industry leaders to educate bloggers and digital creators of all levels, teaching them how to build profitable online businesses.-Oversee growth and development through new products and services, scaling teams, strategy, brand partnerships, marketing, sales, and leadership-Innovator in the food content creator industry, actively developing and educating on industry standards, pay equity, and inclusion-Partner with top brands in the food, tech, and housewares industry including companies like Google, Amazon, and Microsoft -Consistently sell out tickets to small and large-scale events, ranging from 10 to 450+ attendees-Quadrupled revenue from 2018 to 2023, with a 10% annual growth trajectory Show less

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  RAFA Creative

  Jan 2023 - now

  Co-Founder

  At RAFA Creative, we are passionate about harnessing the power of creativity and technology to bring high-quality food content to life for brands and publishers. We provide a fully-managed approach that takes the hassle out of developing fully-optimized food and recipe content, photography, and video.- Co-founded a dynamic and forward-thinking creative agency specializing in ideation & strategy, recipe development, video & photography, and content creation for food and beverage brands and publishers- Lead a talented team of creators, developers, and coordinators to drive projects from concept to execution-Deliver tailored, results-driven solutions for clients across diverse industries, enhancing their online presence and engagement-Foster collaborative relationships with clients to understand their unique needs and objectives, ensuring the successful delivery of content creation projects-Stay at the forefront of industry trends, enabling RAFA Creative to consistently offer cutting-edge content-Passionately committed to building a brand known for creativity, innovation, and exceptional client satisfaction Show less