Steven Gural

Experience

• 

  Loblaw Companies Limited

  Sept 2009 - Jan 2011

  Customer Service

  • Assisted customers with product selection based on specified needs • Assisted in the generation of orders, and followed specifications to prepare products for customer pick up within the identified timeframe

• 

  Boston Pizza

  Jan 2011 - Jan 2019

  Bartender

  • Efficiently multitask during peak sales hours, while leveraging excellent interpersonal skills to maintain guest satisfaction • Proven ability to up-sell, demonstrated by consistently exceeding sales goals week over week by more than 10%• Support team with inventory management • Proven ability to resolve customer issues

• 

  PepsiCo

  Jan 2015 - Jul 2015

  Merchandiser

  • Inventory management of 50+ SKUs• Responsible for an average of $75K sales weekly• Executed regional in-store merchandizing plans • Developed business relationships with retail store managers (Metro Inc, Loblaws, Walmart) • Ensured accuracy of deliveries and payment for products • Executed orders leveraging SAP ordering system

• 

  Corus Entertainment

  Apr 2018 - Jun 2019

  Media Planning Coordinator

  • Prepare, write and present integrated media plans, proposals and analysis across both digital and traditional platforms for Freedom Mobile• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients• Develop and manage media partner RFP process and negotiations• Maintain the media plan while regularly evaluating and optimizing campaign performance through the use of DCM and Facebook business manager• Liaise communications between creative agency and client to ensure the correct materials are delivered on time and within the media strategy• Handle media budgets and billing including invoice reconciliation, as well as accurately track expenditures by channel Vis mindre

• 

  Havas Media Group

  Jun 2019 - Nov 2020

  Media Planner

  • Strategically plan and execute media campaigns across various brands within Corby Spirit and Wine: Absolut, Malibu, Kahlua, Stoneleigh, Jacob’s Creek, J.P. Wisers, Beefeater, Ungava, Polar Ice• Responsible for 360 planning including: digital, social, programmatic, OOH, radio, TV and print• Report campaign results directly to clients, ensuring KPIs have been achieved and appropriate optimizations made to maximize media efficiencies• Work collaboratively across cross functional teams, acting as a key liaison between several external and internal stakeholders (i.e. digital performance teams, vendor partners, creative agencies)• Prepare and present strategic evaluations of market trends, insights, and media opportunities to clients and the media team to strengthen overall brand strategy• Manage and track campaign budgets to ensure all invoices are paid in a timely manner Vis mindre

• 

  Blue Ant Plus

  Nov 2020 - Jan 2022

  Account Manager

  • Work closely with sales and creative teams to develop unique integrated marketing opportunities in response to submitted RFP’s• Service client relationships and act as a client representative to articulate their goals and objectives when dealing with internal Blue Ant Media parties and partners; ensuring the process runs smoothly, while proactively finding solutions to any problems that arise• Manage multiple concurrent projects across a variety of clients; planning and forecasting for the future while overseeing in market and in production campaigns and projects• Coordinate RFP process internally, setting deliverables and due dates, manage timelines and facilitate production requirements• Lead internal kickoff of sold projects, transfer knowledge to all relevant teams including broadcast, digital and execution• Develop key documents such as reports, proposals, scopes of work, kick off documents and briefs • Develop and manage influencer campaigns across a variety of verticals, working with talent agents and managers, ensuring content aligns with briefs/objectives and is delivered within campaign timelines Vis mindre

• 

  Blue Ant Media

  Jan 2022 - now

  • Strategize, develop, execute and optimize paid and unpaid cross-channel marketing campaigns supporting the growth of global streaming brands • Collaborate with internal groups to create promotional opportunities and deliver marketing materials on a monthly cadence (100+ 2023 campaigns)• Lead the development of marketing assets from brief to delivery, utilizing past creative insights, and working with in-house production teams• Create go-to market strategies and communications for emerging streaming brands including web design, sales kits, brand and promotional materials • Leverage relationships with channel partners to capitalize on organic and un-paid media opportunities, growing on platform viewership • Develop a financial strategy for annual marketing initiatives to align with growth plans and revenue targets • Communicate learnings, campaign results and partner platform updates to senior leadership with regular cadence through formal presentations • Assist in the recruitment and training of interns and new hires Vis mindre

  • Brand Manager

    Sept 2024 - now

  • Marketing Specialist

    Jan 2022 - Nov 2024