Jenna Carruth, PMP®, CSM®

Experience

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  Surf Expo

  Jun 2011 - Jan 2012

  Public Relations Intern & Buyer Relations Specialist

  • Aided operations and marketing department in various marketing, PR and showcase projects for a large scale event, consisting of 2,000 exhibitors and over 15,000 attendees

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  Liaison Technologies

  Feb 2012 - Apr 2013

  Interactive Marketing Manager

  • Corporate website management and intranet launch and expansion • Analytics and usability management • Execution of online branding efforts• Management of SEO efforts & link building• Migration & implementation of marketing automation tools • Event & trade show management and coordination • Interactive content creation• Management of web-facing sales tools* Creation of Red Herring Top 100 Award Winning Presentation * PR News Digital Awards 2012 - Intranet Category: Honorable Mention Show less

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  Hexagon AB

  Apr 2013 - Mar 2015

  Online Operations Specialist

  • Website design, development and digital project management of multiple multilingual sites; Corporate, Event and Solution Online Properties• Interactive project management, including multiple instances of custom event mobile applications• Implementation of online strategy & promotional campaigns• Direction of site updates and revamp projects, including CMS migrations, site builds and cross-property integrations• Digital vendor management• Web analytics, usability and best practice implementation* Work received a Platinum AMCP MarCom Award for HxGN LIVE Mobile App in 2014 Show less

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  The Coca-Cola Company

  Mar 2015 - Jul 2016

  Marketing Technology Producer

  • Liaison between marketing and IT to plan and implement digital campaigns to meet calculated marketing and brand objectives• Digital project management, including multiple large scale My Coke Rewards campaigns and brand website development• Strategic application of marketing technology toolkit & development of new reusable technology assets• Internal process management for streamlined department operation• Constant usability and best practice implementation• Digital project management, including two instances of a custom event mobile application• Implementation of online strategy & promotional campaigns as well as ongoing site update and revamp projects• Managed web analytics, usability and best practices and third-party vendors Show less

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  Wunderman Thompson Apps

  Jul 2016 - Jan 2024

  • Spearheads business development efforts, contributing to over $10 million in net new business sales from 2020 to 2024• Develops and delivers strategic sales approaches based on client needs to successfully win new business• Works closely with prospects/clients to build and maintain relationships to fully understand their needs prior to proposing a solution• Crafts creative RFP responses based on technical capabilities by working closely with prospects to truly understand the desired outcome• Oversees and directs demand generation and lead generation vendors• Creates key marketing campaigns and oversees implementation efforts • Account and project management of new key clients during transition from sales to delivery• Manages discovery project efforts for net new clients Show less • Managed cross-office, cross-functional international development teams on multiple projects simultaneously• Developed program assessment protocols and implemented on various projects maximize team efficiency• Evaluated current project delivery processes and ensured adoption of effective change management• Delivered best-in-class experiences on complex projects across up to 7 platforms, including connected devices• Created resulting new business and sales processes and supported sales in various RFP and pitch scenarios• Handled company acquisition and merger, managing leadership teams during the POSSIBLE mobile & Wunderman Thompson integration (Wunderman & J. Walter Thompson), while concurrently supporting app project delivery• Accelerated implementation of various business initiatives across projects and departments• Managed office-relocation project, seamless to employees Show less • Managed day-to-day mobile app project operations and delivery, including development, UX/design, and operations team management• Served as main client POC and main internal agency POC on multiple accounts• Initiated and implemented process optimization, including third-party vendor onboarding, product roadmap & development process• Accurately tracked and reported financials, managing multi-million- dollar budgets• Managed staffing needs, requests and time/task management to deliver optimal ROI• Drove backend development across an international project team, including database management, DevOps and ongoing support agreements• Created and executed product roadmap and planning efforts, including release/sprint planning, infrastructure support and selling additional product increments Show less

  • Director, New Business

    Nov 2022 - Jan 2024

  • Technical Program Director

    Jul 2019 - Nov 2022

  • Technical Program Manager

    Jul 2016 - Jul 2019
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  VML

  Jan 2024 - now

  Director, New Business

  (Continued previous role post-merger...)• Spearheads business development efforts, contributing to over $10 million in net new business sales from 2020 to 2024• Develops and delivers strategic sales approaches based on client needs to successfully win new business• Works closely with prospects/clients to build and maintain relationships to fully understand their needs prior to proposing a solution• Crafts creative RFP responses based on technical capabilities by working closely with prospects to truly understand the desired outcome• Oversees and directs demand generation and lead generation vendors• Creates key marketing campaigns and oversees implementation efforts • Account and project management of new key clients during transition from sales to delivery• Manages discovery project efforts for net new clients Show less