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Yi-An Chen (Andy)

Yi-An Chen (Andy)

News Editor Intern

Followers of Yi-An Chen (Andy)328 followers
location of Yi-An Chen (Andy)Huangpu District, Shanghai, China

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  • Timeline

  • About me

    雅酷 - Senior Account Manager

  • Education

    • Wuhan University

      2012 - 2016
      Bachelor's degree Broadcast and Television Journalism

      Activities and Societies: Member, Enactus team of Wuhan University • Main courses: Media Economics, Mass Communication, Multimedia Reporting, Introducing to Advertising, Public Relations

    • Northwestern University

      2016 - 2017
      Master's degree Integrated Marketing Communications

      • Worked as marketing and brand strategy consultant on 12 practicums and 1 summer project for clients from industries including Sports, FMCG, Internet, Healthcare, Entertainment, Retail and Restaurant; the project scope including sports marketing, brand strategy, shopper marketing campaign, media strategy, loyalty program, content marketing strategy, IMC plan and CRM program. • Main courses: Sports Marketing, Shopper Marketing, Brand Communications Decisions, Consumer Insight, Media… Show more • Worked as marketing and brand strategy consultant on 12 practicums and 1 summer project for clients from industries including Sports, FMCG, Internet, Healthcare, Entertainment, Retail and Restaurant; the project scope including sports marketing, brand strategy, shopper marketing campaign, media strategy, loyalty program, content marketing strategy, IMC plan and CRM program. • Main courses: Sports Marketing, Shopper Marketing, Brand Communications Decisions, Consumer Insight, Media Strategy Show less

  • Experience

    • Sohu.com

      Mar 2015 - Jun 2015
      News Editor Intern

      - Worked in the Business News Center- Proofread and edited all the news in the home page of SOHU and the important news column of SOHU News in terms of formats, punctuation mistakes, wrongly written characters, etc.- Responsible for searching selecting and publishing news around the world for the Warm News column and the Honesty China column

    • Shanghai Cimic Holdings Co., Ltd

      Jul 2015 - Aug 2015
      Public Relations Intern

      - Worked in the Marketing Department- Helped to organize several tile industry trade shows in Shanghai, mainly responsible for preparing promotion materials like posters and brochures, as well as decorating the booths- Conducted online and offline marketing campaigns with decoration websites and building material markets around China- Maintained smooth communication with other departments and cooperating partners

    • 美国西北大学

      Jun 2017 - Aug 2017
      Marketing Consultant

      - Lead conversations between brand & internal team- Conduct qualitative field research for Key Insights mining- Develop overall Marketing & Communications Strategy - Manage the Project Budget to ensure the project under control- Increase revenue of NU Athletics by 15% in 3 years

    • Artefact

      Jul 2018 - Jul 2020
      Senior Account Executive

      - Support Social Media projects of multiple brands.- Lead internal team in Ubisoft & DFS WeChat/Weibo project delivery.- Lead Strategy Planning process of Social Marketing plans leveraging latest Social Media trends and mechanism.- Manage Social CRM programs in support of strategy & operation to propel Ubisoft & DFS accounts to reach next level of performance.- Participate in Strategy Development of WeChat Mini-Program/H5 related projects.

    • 雅酷

      Jul 2020 - now
      Senior Account Manager

      - Act as a key role in Columbia re-branding project to own light outdoor/hiking territory.- Lead IMC projects of product campaigns for Columbia & Colgate including strategy, communication plan & creative execution.- Manage Social/Digital campaign of Nike Running / JORDAN / LEGO.- Lead Nike Running & JORDAN official WeChat/Weibo account daily operations and accomplish posts with 10k+ impressions.- Participate in Concepting & ROS creation of Nike Run Club project, manage the Entertainer/KOL shooting and final delivery of videos.- Maintain positive cooperative relationship with clients. Propel several clients' contract renewal and 10% revenue increase.- Work closely with internal team to ensure smooth progress of projects from strategy to execution. Show less

  • Licenses & Certifications

    • PSC (Putonghua Shuiping Ceshi)

      May 2015

  • Honors & Awards

    • Awarded to Yi-An Chen (Andy)
      Third-Class Scholarship for Students from Taiwan, Hong Kong and Macao at Wuhan University - Jan 2015
    • Awarded to Yi-An Chen (Andy)
      Third-Class Scholarship for Students from Taiwan, Hong Kong and Macao at Wuhan University - Jan 2014