Justina Bornholdt

Experience

• 

  Alterszentrum Haus Tabea

  Feb 2014 - Mar 2014

  Assistant
• 

  MD Management

  Jun 2015 - Jul 2015

  Assistant

  - Supported the execution of 2 photoshoots and 4 styling events - Referred 20 potential new models for the MD Model Management agency- Arranged models for 3 global brands based on client needs- Assisted and supervised 10 models during photoshoots and meetings- Prepared 6+ meeting by communicating with all attendees, managing logistics, and assisted the meeting leader

• 

  PULL&BEAR

  Jul 2018 - Oct 2018

  Sales Associate

  - Managed the daily floor plan by assigning 8 employees sections and arranging inventory- Organized and executed 50+ store settings through mapping out the customer journey and placing merchandise strategically- Coached new 4 hires at the sales register, the fitting room and on the sales floor- Managed, coordinated and updated inventory logistics - Sold merchandise with monthly sales over $155,000

• 

  260 Sample Sale

  Dec 2018 - Oct 2019

  Stylist and Sales Assistant

  - Styled 10 personal clients weekly, generating $500 per client- Assisted and interacted with 80 customers daily - Constructed the daily floor plan by strategically planning out a geometric multi-purpose room, arranged the store and decided on product placement- Assembled new inventory every week, with over 50 different merchandise styles

• 

  The Butcher, The Baker, The Cappuccino Maker

  Jan 2020 - Nov 2023

  Lead Hostess

  - Managed the daily floor plan for 50 tables per shift- Supervised 15+ servers and communicated the implementation of new operational policies - Scheduled, managed, adjusted and accommodated reservations for 600 guests per shift via Open Table- Trained 5 new hires for the hostess position

• 

  Claudia D.

  Jul 2020 - Aug 2020

  Assistant

  - Scheduled meetings, planned out calendar and events on Google Calendar and via email- Assisted with content creation and marketing on Instagram, TikTok, and Facebook- Analyzed model social media, campaign and client data through engagement metrics, conversion rates, ROIs and KPIs

• 

  VERY J INC

  Aug 2021 - Aug 2021

  Exhibitor Assistant at the Magic Trade Show

  - Showcased brand merchandise and interacted with visitors- Provided visitors with product details, collected contact information and processed orders- Generated over $4,000 in daily sales

• 

  Rogers Pearson

  Oct 2023 - now

  - Manage influencer, stylist and editor partnerships, overseeing all outreach efforts - Develop and execute quarterly PR plans to enhance brand visibility- Formulate innovative marketing and PR campaigns- Craft compelling press releases to garner media attention- Create and distribute media pitches and brand look book to targeted outlets- Prepare and dispatch PR packages, coordinate campaign photoshoots and manage all PR pulls within the showroom- Organize giveaways, focus groups and brand affiliate programs - Oversee daily Email, SMS and App Marketing activities to drive customer engagement and retention- Provide creative direction and support for photo shoots to ensure brand consistency- Orchestrate monthly influencer and brand events to foster relationships and brand awareness- Curate SS24/FW24 inventory, selecting designs, colors and fabrics in line with brand vision and market trends- Research handbag/hat trends and curate final collections for upcoming seasons- Monitor performance KPIs such as Customer Acquisition Cost (CAC), Return on Investment (ROI), Click-- Through Rate (CTR), and Customer Conversion Rate (CCR)- Develop and maintain a content calendar, analyzing success and implementing transformations based on market developments Show less

  • PR/Marketing Director

    Nov 2023 - now

  • Public Relations Intern

    Oct 2023 - Nov 2023
• 

  Elementi' Creative Agency

  Oct 2023 - now

  Director of Marketing And Public Relations

  - Represent five clients, managing all PR efforts and relationships with brands - Secure impactful press coverage for clients in renowned publications such as Hello Beautiful and Linger Magazine- Orchestrate high-profile events, including the Impact Magazine Grammy Event featuring Leela James, and the Rogers Pearson Influencer Brunch- Collaborate effectively with cross-functional teams, including PR, clients, team members, and brands- Develop PR strategies and prepare detailed monthly activity reports for clients - Pitch clients to editors, stylists, and brands to enhance their visibility and reach Show less