Philip Lee

Experience

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  Ministry of Education, Singapore (MOE)

  Jan 2012 - Jun 2012

  Internship

  • Assigned to be a co-form teacher for a Secondary 1 Express class• Taught English and English Literature for Secondary 1 students from the Express, N(A) and N(T) streams• Learned how to plan for lessons and set examination papers

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  Amala destinations

  May 2013 - Jul 2013

  Internship

  • Planned and researched travel itineraries for clients• Did administrative work pertaining to booking of flights and hotels for clients• Drafted content for promotional purposes

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  Hill+Knowlton Strategies

  May 2015 - Jul 2015

  Summer Internship

  • Drafted press releases, media invites, and media pitches• Drafted, designed, and created content for video, info-graphics, e-book, web-banners, EDMs, and other promotional devices• Conducted media training for client spokespersons• Ran advertising and marketing campaigns as part of an event or product launch• Understood the fundamentals of a public relations, marketing and advertising

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  Hill+Knowlton Strategies

  Jan 2016 - Jan 2016

  Public Relations Executive

  Scope of work:Plan and execute PR strategiesMedia relations and content creationCorporate brand partnershipsCommunity engagement and content marketingEvent management Crisis CommunicationsAid in new business development

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  Singapore Airlines

  Dec 2016 - May 2021

  ● Strategic planning of new inflight F&B promotions which includesconceptualising, sourcing of suppliers, cost benefit analysis, implementationand evaluation of feedback● Marketing and publicity of new inflight service activities including but notlimited to copywriting and production of media assets● Employed design thinking to develop new products to meet changingcustomer needs and enhance onboard experience● Liaised with multiple stakeholders including suppliers, caterers, overseasstations, internal business units and customers● Managed teams to ensure the successful implementation of various projects● Produced and edited both video and photograph assets using softwares suchas Adobe Photoshop and Premiere Pro● Notable projects include: Inside SIA experience, Restaurant A380@Changi,SIA@Home Show less ● Managed media relations through pitches and facilitation of media requestssuch as featurettes, documentaries and media interviews● Drafted key messages, talking points, press releases, media FAQs and othermedia materials ahead of various issues, launches and corporateannouncements● Drafted appropriate and timely media statements to various operationalincidents and issues, resulting in successful reputational management● Monitored public sentiment on all social media channels and aided with thedevelopment of meaningful and timely responses to engage SIA’s audiences● Conceptualised strategic communication plans for various issues and mattersranging from publicity campaigns, events and corporate announcements● Staffed key management spokespersons at corporate events and facilitatedmedia interviews● Drafted key messages and materials for various internal communicationchannels● Played both leading and supporting roles for the management and executionof various media and corporate events such as product and aircraft launches,media and analyst briefings, networking events, corporate announcements, aswell as C-suite level forums● Coordinated and worked with both internal stakeholders as well as externalagencies for the publication of SIA’s Annual Report for FY17/18 and FY18/19● Ability to multitask and work with individuals from various backgrounds,including SIA’s overseas stations, internal and external stakeholders, includinggovernment-linked corporations and agencies● Notable projects include: launch of SIA’s new A380 cabin products (2017),delivery of world’s first A350-900ULR, launch of world’s longest flight fromSingapore to Newark (2018), launch of SIA’s KrisLab (2018), SIA and SilkAirmerger (2018), codeshare and corporate agreements with variousorganisations Show less

  • Senior Inflight Services Executive

    Mar 2020 - May 2021

  • Senior Public Affairs Executive

    Dec 2016 - Mar 2020
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  OCBC Bank

  Jun 2021 - Nov 2021

  Manager, Events and Communications

  ● Develop strategies and roadmaps for the execution of both internal andexternal events that support business development, business transformationand positive customer relations in the SME Banking sector● Design, strategise and execution of customer engagement opportunities ofvarious scales, including customer networking dinners and large scaleChinese New Year events for B2B clients and customers● Strategise and execution of internal communications efforts through theplanning and execution of divisional townhalls and leadership conferencesattended by local and overseas participants● Develop marketing communication collaterals including eDMs, copywriting,and content creation● Management of external media partners & vendors to drive marketingcampaigns and events Show less

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  Capella Hotels and Resorts

  Nov 2021 - now

  Assistant Manager Marketing & Communications

  Developed, executed and managed the overall marketing and communication campaigns and initiatives of the hotel, reporting directly to the Director of Marketing & CommunicationsSpearheaded the conceptualisation and launch of a new restaurant concept, Fiamma, in collaboration with Michelin-starred chef Mauro Colagreco, including but not limited to the development of the restaurant’s branding, press release, photoshoots, and marketing campaigns aimed at building awareness and garnering interestDrove proactive media engagement campaigns, including pitching for collaborations, media events, and interviews with key managementIndependently led the day-to-day communication functions of the hotel, including responding to media queries, directing photoshoots, developing talking points for media interviews and social media engagementRendered support in the form of marketing campaigns (online and offline), copywriting, media pitching, etc, for the hotel’s various departments such as F&B, spa, Club Residences, and eventsDeveloped a customer-centric approach to revamping Capella Curates, a list of bespoke activities catered to creating memorable experiences for hotel guests, by conducting research on customer behaviour, working with various internal and external stakeholders, and tailoring the activities to suit the hotel’s guest profilesSupported the sustainability efforts of the hotel, which provided the impetus to launch the hotel’s Environmental Management System that meets the international requirements of the EarthCheck Company StandardSupported for the social media marketing efforts of the hotel, including but not limited to the drafting of social media content, monitoring feedback and engagement, and delivering monthly reports to Corporate Show less