Courtney Campling

Experience

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  Melco Conveyor Equipment

  Dec 2010 - Jul 2012

  Projects & Marketing Co-ordinator

  Established both the Marketing and Project Management departments within the company, initially employed to work on a short-term project which developed into a long-term working relationship. Duties:Project Management:Track progress of projects and report progress to clients using MS Projects/ MS Excel/ MS Word/ MS OutlookLiaise with all departments in order to ensure projects completed within the specified periodCo-ordinate all admin related tasksLiaise with clients telephonically, via email and face to faceExports administrationMarketing:Established the business’s B2B marketing department, liaising with the Sales and Marketing Director and Managing Director with all marketing functions and initiatives: - Events (Beltcon 2011 & Sales Budget Meeting 2011)- Website - Advertising (Print, Online, PR)- Miscellaneous (Corporate Brochure, Branded Gifts, etc.) Show less

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  Nielsen Company

  Aug 2012 - Nov 2015

  Research analyst for new FMCG product innovations, responsible for designing, costing, analyzing, and reporting research studies and delivering strategic recommendations utilizing a variety of BASES products (concept only tests, concept/product tests and volume forecasts) Primary point of contact for both client and internal operationsResponsible for all client consulting regarding study design, general study concerns and launch recommendationsActively developed new business across South Africa and supported development of new business across the broader African regionMentored new talent, providing training, guidance and answering questions and developing talentExperience across Food, Household Care and Personal Care categories within South Africa, Nigeria, Kenya, Ghana and Ivory CoastTravelled to facilitate concept writing workshops at client, developed a reputation as the lead on concept development within the teamHaving spent time in the Innovation space within Nielsen, the experience has provided me with a sound understanding of what makes up a strong product to launch to market, considerations when renovating a brand, and deep consumer consideration within the South African and African market. Show less Ensure the highest quality consumer data on studies by designing world-class questionnaires based on client objectives/knowledge, and serve as a liaison between the account team, clients and appropriate Operations departments throughout the project processContinuously involved in new initiatives and R&D within the company in order to improve processesInvoicing - Keep track of payments and overdue invoices by following up with clientsMentored new talent, providing training, guidance and answering questions and developing talent Simply Excellent Award for role in developing the New Client Tool Kit; the team organized and created client ready documents and useful internal guides that focus specifically on new clients for ease of reference Show less Ensure the highest quality consumer data on studies by designing world-class questionnaires based on client objectives/knowledge, and serve as a liaison between the account team, clients and appropriate Operations departments throughout the project process Continuously involved in new initiatives and R&D within the company in order to improve processesInvoicing - Keep track of payments and overdue invoices by following up with clientsEvent management within the department, coordinated the Innovate Workshop held in JHB and CT in October 2012Simply Excellent Awards for role in seeding the internal database for Kenya & Nigeria, execution of the Innovate Workshop in JHB & CPT, role in the first Market & Brand Advisor (MBA) study in Kenya, and for going above and beyond in regards to servicing clientsUnilever “Soup-a-Star” award to the BASES team for going above and beyond to add strategic value to the Unilever Foods Africa businessUnilever “Soup-a-Star” award to Courtney Campling for going beyond the call of duty and ensuring the highest level of quality on projects, first to be awarded in a project management role The clients that I serviced viewed me as a trusted advisor in regards to concept development and product launches/re-launches, providing strategic insight in regards to the Innovation space, encompassed by a sound consumer understanding. Internal Training & ExposureNielsen Suite of Tools including BuilderPart of a team who more than doubled revenue targets, with a 2014 revenue growth of 150%Consultative Sales and Negotiation Skills, two day interactive workshop designed for client facing associates to develop consultative negotiation and sales techniquesHarvard ManageMentor, online short courses completed on Negotiation, Customer Service, and Consultative Skills Show less

  • Research Analyst, Innovation Practice

    Jan 2015 - Nov 2015

  • Senior Project Developer, Innovation Practice

    Jul 2014 - Jan 2015

  • Project Developer, Innovation Practice

    Aug 2012 - Jun 2014
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  SIMS - A Smollan Group Company

  Nov 2015 - Jul 2018

  Account Lead - Category Management Consultant

  SIMS Account Management All KC categoriesEstablished a Best Practice Strategic Cluster, Ranging & Merchandising Model, at a Generic level as well as Retailer specific. Rolled out said Model, as well as facilitate Compliance, Internally and at Retailer level, in order to elevate both KC and Retailer business performance within the market, in order to achieve long-term value & share growth.Manage and mentor one other consultant on the account.Channel Category Management – Pharma & BeautyMine, analyse and report on customer and category data monthly - regular internal & customer specific reviews. Identify and develop category opportunities within the Pharma & Beauty channel. Build coherent category reviews using syndicated, shopper and consumer research/data. Tailor trade sell in stories to customers to make for a compelling and relevant argument. Build and maintain good working relationship with buyers and other external key stakeholders.Challenge the optimization of Trade Investment through detailed, measurable KPI’s and identified opportunities for the Pharma & Beauty channel.Develop actionable and accountable Channel Specific Activation Plans in order to reap the greatest return against budget, aligned to shopper insights and opportunities presented in market analysis.Source and consolidate local, regional, and global information on consumer, shopper, and trade needs, attitudes, and behaviours and our relative performance versus competitors in addressing/leveraging these for growth.Provide the business with actionable insights into category, brand, and customer performance dynamics and opportunities on a routine monthly basis and ad-hoc as requested in order to deliver the business financial objectives – regular internal & customer specific reviews. Show less

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  Kimberly-Clark

  Jul 2018 - now

  • National Category Manager - Baby and Child Care (BCC)

    Jun 2021 - now

  • Channel Category Manager

    Jul 2018 - May 2021