Hayley Rutger

Experience

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  Stanford University

  Apr 2008 - Jun 2008

  Science Writer

  Reported and wrote news stories for Stanford University News Service and Medical Center Report, along with a feature for Stanford Medicine

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  National Geographic

  Jul 2008 - Oct 2008

  Science writer

  Pitched, reported and wrote web articles about science, conservation and archaeology

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  Friends of the National Zoo

  Oct 2008 - Jan 2009

  Editorial Fellow

  Researched and published pieces in then-active ZooGoer Magazine and on website

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  Mote Marine Laboratory & Aquarium

  Mar 2009 - now

  —Oversee development, rollout of new mote.org website (audience 804,000 users in the past year), working closely with a web development agency and numerous in-house departments.—Serve as editor and writer of exhibit text content at the new, multimillion-dollar Mote Science Education Aquarium.—Independently and passionately undertake new roles in photography, graphic design and illustration to amplify Mote’s impact:——Design award-winning fundraising appeals, new logos for international scientific initiatives, scientists’ posters and slides, T-shirt art, magazine layouts, realistic illustrations for public exhibits.——Serve as lead photographer shooting and editing to promote research, public Aquarium / marine species.—Serve as editor of Mote Magazine (~37,000 recipients) and Annual Report (high-level donor audiences) and exhibit text in the current Mote Aquarium (~375,000 visitors per year).—Co-lead website content governance and oversee content creation, managing Content Coordinator. Work with teammates to field requests from 200+ staff and liaising web development agency.—Serve as brand ambassador in key institutional relationships: Prepared portions of application for successful Association of Zoos & Aquariums accreditation and for Mote's win of Nonprofit of the Year in Environment & Animals from Tampa Bay Business Journal. Public Relations Manager (May 2014-May 2015), promoted from Public Relations Coordinator (February 2011-May 2014) and Public Relations Specialist (March 2009-February 2011) —Hired to coordinate and promoted to lead all media relations, managing 700-plus contacts and coordinating coverage surrounding events of international significance, including the United Nations World Environment Day that culminated at Mote, research on the Deepwater Horizon oil spill, the first satellite-tagging of sharks in Cuban waters and more. Show less promoted to lead all news media relations, managing a list of some 700 media contacts in local to international markets— Wrote compelling stories and coordinated Mote’s media relationships around events of national to international significance, including the 2014 United Nations World Environment Day that culminated at Mote, research on the Deepwater Horizon oil spill, the first satellite-tagging of sharks in Cuban waters, the passing away and remembrance of world-renowned Mote founder and “Shark Lady” Dr. Eugenie Clark, and much more— Facilitated interactions with media outlets ranging from national NBC, Fox News and Washington Post to specialized publications such as The Scientist and AZA Connect Show less

  • Content Development Manager

    May 2015 - now

  • Public Relations Manager

    May 2014 - May 2015

  • Public Relations Coordinator

    Feb 2011 - May 2014

  • Public Relations Specialist

    Mar 2009 - Feb 2011
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  SARASOTA MINDFULNESS INSTITUTE INC.

  Apr 2014 - Jun 2018

  • Volunteer - Meditation and Discussion Group Leader

    Mar 2014 - Jun 2018

  • Volunteer - Board Secretary

    Apr 2014 - Nov 2015
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  Blurred Burd

  Jul 2024 - now

  Freelance Graphic Designer