Roland Jackman

Experience

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  Landers and Partners Advertising

  Jan 1997 - May 2001

  B2C Marketing & Advertising Manager

  Managed and created marketing campaigns and store promotions for Taco Bell, KFC and Pizza Hut.Created budgets, media schedules, ad placements, signage, event marketing and store promotions in 17 markets.Developed the most successful promotion ever for Taco Bell in Southern Ohio. Even with just a minimal budget I generated enough excitement that it caused traffic jams. Police were called in to manage the traffic. The Mayor appeared (politicians love crowds) as did news stations and newspapers. Show less

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  Tampa Bay Business Journal

  Jan 1997 - Jan 2000

  Freelance Feature Writer
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  Carolina Business Journal

  Jan 1997 - Jan 2000

  Freelance Feature Writer
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  Advertising and Marketing Agencies

  Jan 2002 - Jan 2007

  Creative Director & Copywriter

  Captured 100 new corporate clients in 24 hours for Staples' Business Advantage unit by creating an e-commerce bridge and utilizing strategic sales communications.Converted 40%+ of sales prospects into motivated buyers using online lead generation micro-sites and Google Adwords Pay-Per-Click campaigns—source: Greg Miller, Owner: Fluent USA a direct response ad agency.Secured 420+ cash deposits, in just one weekend, all vying for the last five (5) remaining homes for Centex Homes using strategically crafted email communications—source: Jane Sonet, Director of Operational Marketing, Centex Homes.Broke sales records for clients including Legal Shield, Beechtek Computers and Tahitian Noni by creating online direct response campaigns.Created the Brand message and brand positioning for Alopek Hardware (B2B and B2G).Measured, tracked, analyzed, and reported on marketing campaign effectiveness.Wrote news releases, white papers, website and online content, brochures, advertisements, trade articles, and sales presentations. Show less

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  Upledger Institute International

  Jan 2007 - Jan 2009

  Director of Sales & Marketing

  Developed the single most effective Lead Generation campaign in this company’s history. Improved sales margins over 20% by segregating the database and then creating content to match the audience's growing interest as they traveled through the sales path. Doubled shares and reposts by integrating storytelling in newsletters and out-going communications (letters, brochures, etc).Managed outside agencies and partners. Managed all conversion and retention communications to students and instructors. Crafted newsletters, emails, web content, event-marketing collateral, posters, advertisements and sales scripts to strategically align this company with their most profitable target market. Show less

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  Sizzable Sales Communications

  Dec 2009 - Jan 2019

  Head of Digital Marketing & Communications

  I worked with business leaders (CEOs, Sales Managers, Marketing Directors) to create new demand for their products and services. Using a specific protocol, I produced sales & marketing initiatives that are proven to reduce the time-to-sale, increase sales margins, and propel revenue growth. Sales & Marketing Communications Services I Provided: + Marketing Communications strategy and development + Sales & Marketing collateral, sales scripts and presentations+ Corporate communications (speeches, articles, trade relations, correspondence, etc.)+ Content Marketing/Inbound Marketing+ Lead generation & nurturing+ Forecasting and reporting Show less

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  Strata Solar, LLC

  Jan 2019 - Apr 2020

  Sr. Marketing Communications Manager

  Launched and developed Strata's first sales-enablement program and library to include: proposals, case studies, PowerPoint presentations, sales sheets, competitive intelligence, battle cards, brochures, executive bios, infographics, charts, and maps.Created all marketing assets such as: advertisements, case studies, presentations, direct mail and email campaigns, photographs, videos, graphics, website, and online content.Directed vendors and freelancers in design, collateral creation, website updates, SEO & SEM, and principal photography.Developed HR campaigns targeting both current and future employees.Managed brand development, budgets, events and trade shows, press relations, and digital media campaigns. Show less

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  Lexercise

  Nov 2020 - Oct 2021

  Vice President of Marketing

  Lexercise is an EdTech pioneer that improves reading, writing, and spelling for children struggling with dyslexia or a learning disability. Lexercise's unique service combines the latest in technology, game design, and structured literacy to empower children to reach their full potential. As a member of the Executive Team, reporting to the CEO, I developed, managed and executed the marketing strategy and business development initiatives to further the reach and growth of Lexercise. Responsibilities included: developing marketing strategies, brand development, revenue growth, managing internal teams and external agency partners, lead generation, digital marketing, messaging and communications, market research and analysis, budget creation and management, and increasing customer lifetime value. Show less

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  Your Next Head of Marketing

  Sept 2021 - Jun 2022

  Fractional CMO (aka Strategic Marketing Consultant/Contract Marketing Lead)

  I lead clients through accelerated growth initiatives including: Marketing strategies, branding, advertising, strategic partnerships, and sales communications.

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  Bentley Systems

  Jun 2022 - Jan 2024

  Sr. Product Marketing Manager -- Energy Industry

  Translate the company's business objectives, market opportunities, and industry software products into successful marketing results.Develop go-to-market (GTM) strategies and tactics to include value propositions, solution marketing, market intelligence, KPIs, and personas.Create sales-education and sales-enablement tools and activities to support sales goals. Develop marketing collateral to support executive briefings, analyst groups, industry insiders, and client teams.Provide voice-of-customer insight as well as industry and competitive research and analysis. Show less

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  Freelance

  Jan 2024 - now

  Marketing Strategy & Communications Professional

  I create programs that attract and engage target audiences and lead them through the sales path. Initiatives include: brand development, messaging, strategic outreach, lead generation, revenue enablement, and industry research.Clients include: BigIronTours, TabTower, AwakeningClarityNow, and Florida Shading Solutions.