Felix Chang

Experience

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  TNS Research International

  Jul 2007 - Jan 2010

  Consultant

  • A member of Market Research Society and online research specialist• Expert in brand equity study and NPDo Knowledge of TNS BPO, AdEval, Needscope (Needs based research), RI’s eValuate (Concept testing) & Microtest Nouveau (Market Forecast)• Specialised in Online research (CAWI), Exit Interviews (CAPI) and Hall Test (CAPI)

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  The Nielsen Company

  Mar 2010 - Dec 2010

  Senior Research Executive

  • Quantitative FMCG specialist, running multiple market tracking simultaneously• New product development including concept and sales evaluation• Online research champion• Other projects include shoppers analysis, customer satisfaction research and shelf test

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  Senco International Ltd

  Jan 2011 - Jul 2011

  Operations Manager

  • Developed a SOP for the sales team on how to contact, respond and solving business querieso Successfully saved over 50% of operating costs after introducing the SOP• New business developmento Clients from the US, Europe and Latin America• Business English training

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  DEM Inc. 橙果設計

  Jul 2011 - Oct 2013

  Senior Project Manager

  • Responsible for the complete lifecycle of brand/product development, which includes running workshop to discover client’s needs, correctly position their brand or product and act as an adviser to their marketing team, synthesizing design concept with marketing strategy.o Key achievements include: Handling multi-million design project that involves complete revamp of branding, visual and space planning for a leading Taiwan food company.o Responsible for managing the 2013 Year of Snake CNY window display design for a leading Italian luxury brand at their Taipei 101 flagship store.o Responsible for the VI design and Series Naming for a leading Taiwan GPS company• People Management: Managing both in-house design team and freelancers, involving contract negotiation, task management and resources management.• Presenting designs to “C” level clients and attending press interviews or product launch event. Show less

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  Millward Brown

  Oct 2013 - Nov 2015

  Research Manager

  • Research: Responsible for the complete handling of projects, starting from proposal, research design and all the way to analysis and presentation.o Account lead for an international QSR company TW worth multi-million NTD annually and grown the account by 25% in less than 2 years by successfully showcased NPD, Qualitative and Ad-Hoc capability.o Heading the Taiwan CrossMedia digital projects, analysing the ROI and campaign impact for clients in the Telecom, Cosmetics, FMCG, Finance and Technology sectors.o Responsible for the running of Taiwan & Hong Kong version of MIllward Brown’s AdReaction study (www.adreaction2014.com) and the analysis have been referenced by various leading news channels.• People management: Leading a team of researchers, responsible for mentoring/coaching and their career development.’• Consolidate data from various resources (past supplier’s data, secondary research etc) and summarize the findings in simple business language.• Analyzing complex statistical modeling including Structured Equation Modeling, Path Modeling and Millward Brown’s MDF modeling and turn them into actionable insights for client’s brand team.• Research focus: FMCG, QSR, Telecom & Digital• Other responsibilities: Strategic Account Planning and Business Development Show less

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  Zenith

  Dec 2015 - Apr 2019

  Business developmentIntegrated planningCommunication strategyMedia innovationBusiness transformationWorkshop facilitator Strategic Planning; Advanced Analytics (MMM & Digital Attribution);Bespoke Research Solutions;

  • Strategy Lead

    Oct 2016 - Apr 2019

  • Strategic Associate Director

    Dec 2015 - Sept 2016
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  Publicis Media

  Jul 2017 - Jan 2021

  In charge of the newly formed Business Analytics & Transformation practice, managing specialists with expertise in data analytics, market research, media planning & business strategy.Leading the innovation initiative by collaborating closely with Taiwan start-ups and launched EMV (Earned Media Value) business model in January 2019.Area of expertiseMedia Strategy,Business Transformation,Technology Development (AdTech, MarTech & SocialTech),Data Analytics,Research & Insights. Show less

  • Deputy General Manager

    Apr 2019 - Jan 2021

  • Head Of Strategy

    Jul 2017 - Apr 2019
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  Digitas Taiwan

  Jan 2021 - now

  General Manager

  Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder. Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. We are endlessly curious and fully transparent, always examining real human behavior to create authentic connections — between brands and consumers, clients and partners, and ideas and outcomes. Show less

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  Publicis Groupe

  Oct 2023 - now

  Chief Innovation Officer

  Innovation management, business transformation, solution development, operation strategy and so on...