Felipe Salcedo

Felipe Salcedo

Graphic Design

location of Felipe SalcedoNew York City Metropolitan Area

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  • Timeline

  • About me

    Visual Communication - Conceptual thinking | Creative | Human

  • Education

    • Universidad Jorge Tadeo Lozano

      2012 - 2017
      Bachelor's degree
    • Bau, Centro Universitario de Diseño

      2018 - 2020
      Master's degree
    • Universidad Jorge Tadeo Lozano

      2012 - 2017
      Bachelor's degree
    • Universidad Jorge Tadeo Lozano

      2012 - 2017
      Graphic design & Visual communication
  • Experience

    • INNpulsa Colombia Heroes Fest

      Jan 2016 - Dec 2017
      Graphic Design
    • BBDO

      Feb 2017 - Feb 2019
      Graphic Designer
    • Food-Haven

      Feb 2019 - Jan 2021
      Lead Designer
    • Nuvolum

      Jun 2021 - Jun 2022
      Senior Visual Designer
    • Enlisted Design

      Apr 2022 - Dec 2022
      Senior Visual Designer
    • L'Oréal

      Aug 2023 - now
      Senior Creative Designer

      I adeptly navigate the intersection of design, innovation, and brand strategy. My role involves a seamless blend of hands-on design expertise and client-facing responsibilities, with a primary focus on crafting sophisticated packaging solutions. (Beauty)- Ideate, research, and develop packaging concepts from sketch to final market product. Responsable of the whole process ensuring quality.- Strategic Collaboration: Partnering seamlessly with cross-functional teams to ensure the highest standards of design quality and effective brand representation.- External Communications: Facilitating effective communication with external vendors, fostering collaborative relationships.Coordinate and manage multiple projects simultaneously, ensuring timely delivery and meeting deadlines.- Communicate with clients or project managers to understand project requirements and provide progress updates.- Create mood boards and visual presentations to effectively communicate design concepts and strategies.- Develop and maintain a strong understanding of the target audience, their preferences, and behavior.- Apply design thinking methodologies to identify and solve complex design problems. Show less

  • Licenses & Certifications

    • Typography and Branding: Design an Iconic Logo A course by Quique Ollervides

      Domestika
    • Designing Interactive Web Pages with Figma A course by Eva Sánchez Clemente

      Domestika
    • Lettering as a brand

      The Art Institutes
    • Cinema 4d modeling for brand and typography

      The Art Institutes
  • Honors & Awards

    • Awarded to Felipe Salcedo
      award for most complete personal brand in the eight branding exposition in the Jorge Tadeo Lozano. - Sep 2015 award for most complete personal brand in the eight branding exposition in the Jorge Tadeo Lozano University, exposed on different universities through South America.