
Felipe Salcedo
Graphic Design

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About me
Visual Communication - Conceptual thinking | Creative | Human
Education

Universidad Jorge Tadeo Lozano
2012 - 2017Bachelor's degree
Bau, Centro Universitario de Diseño
2018 - 2020Master's degree
Universidad Jorge Tadeo Lozano
2012 - 2017Bachelor's degree
Universidad Jorge Tadeo Lozano
2012 - 2017Graphic design & Visual communication
Experience

INNpulsa Colombia Heroes Fest
Jan 2016 - Dec 2017Graphic Design
BBDO
Feb 2017 - Feb 2019Graphic Designer
Food-Haven
Feb 2019 - Jan 2021Lead Designer
Nuvolum
Jun 2021 - Jun 2022Senior Visual Designer
Enlisted Design
Apr 2022 - Dec 2022Senior Visual Designer
L'Oréal
Aug 2023 - nowSenior Creative DesignerI adeptly navigate the intersection of design, innovation, and brand strategy. My role involves a seamless blend of hands-on design expertise and client-facing responsibilities, with a primary focus on crafting sophisticated packaging solutions. (Beauty)- Ideate, research, and develop packaging concepts from sketch to final market product. Responsable of the whole process ensuring quality.- Strategic Collaboration: Partnering seamlessly with cross-functional teams to ensure the highest standards of design quality and effective brand representation.- External Communications: Facilitating effective communication with external vendors, fostering collaborative relationships.Coordinate and manage multiple projects simultaneously, ensuring timely delivery and meeting deadlines.- Communicate with clients or project managers to understand project requirements and provide progress updates.- Create mood boards and visual presentations to effectively communicate design concepts and strategies.- Develop and maintain a strong understanding of the target audience, their preferences, and behavior.- Apply design thinking methodologies to identify and solve complex design problems. Show less
Licenses & Certifications

Typography and Branding: Design an Iconic Logo A course by Quique Ollervides
Domestika
Designing Interactive Web Pages with Figma A course by Eva Sánchez Clemente
Domestika
Lettering as a brand
The Art Institutes
Cinema 4d modeling for brand and typography
The Art Institutes
Honors & Awards
- Awarded to Felipe Salcedoaward for most complete personal brand in the eight branding exposition in the Jorge Tadeo Lozano. - Sep 2015 award for most complete personal brand in the eight branding exposition in the Jorge Tadeo Lozano University, exposed on different universities through South America.
Languages
- esEspañol
- inInglés
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