Carl Benoy

Experience

• 

  Bio-Rad Laboratories

  Jan 2000 - Jan 2011

  Various Sales Positions

  o Instrument & Application Manager, Bio-Rad. o Instrument Manager, Bio-Rad N-Europe.o Capital Instrument sales Benelux.o Capital Instrument sales Life Science and Clinical Diagnostics Belgium.o Account manager Life Science Flanders.

• 

  Bio-Rad Laboratories

  Aug 2011 - Jun 2016

  LSG Sales Manager Belgium

  Developed and executed strategic sales plans to drive revenue growth within the Life Sciences sector. Analysed data to drive strategic decision-making, resulting in effective tactics and coaching directions. Achieved consistently excellent results by championing, coaching, and developing the sales team, leading to enhanced selling skills and product knowledge. Pioneered business development initiatives, securing a market leadership position in Digital PCR. Facilitated coordination and alignment between sales, customer care, European and global marketing, and senior management.• Directed full budgeting and forecasting responsibilities, overseeing 4% of EMEA revenue, resulting in €6M in revenue.• Achieved a consistent annual growth of 5-10% on a €5M yearly revenue, driving sustainable business expansion and profitability.• Established an organisational framework to support the successful launch of Digital PCR as a groundbreaking new technology, facilitating seamless integration and adoption.• Spearheaded the implementation of a new CRM platform for daily use and sales monitoring, enhancing operational efficiency and providing valuable insights for strategic decision-making. Show less

• 

  QIAGEN

  Nov 2016 - Oct 2023

  Steered the full spectrum of activities associated with regional sales operations management by providing strategic vision and leadership to team of 7 direct reports and 4 shared sales reports. Facilitated monthly meetings with cross-functional teams including HR, Finance & Controlling, Product Management, Customer Care & Supply Chain, fostering collaboration. Managed performance across a heterogeneous team, ensuring alignment with organisational goals. Leveraged exceptional people management skills, effectively leading individuals with diverse skills, experiences, languages, territories, and customer profiles.• Grew business from €6M to a €17M turnover with consistent growth by managing full Profit & Loss (P&L) responsibilities.• Exceeded targets by leading sales efforts in Life Science sector, serving Academic, (Bio)Pharma, Biotech, and Molecular Diagnostic markets.• Implemented CRM system as daily tool to drive and monitor sales, resulting in enhanced efficiency and effectiveness in sales operations.• Conducted weekly SBO meetings with the team to review business progress and manage the sales funnel using Salesforce (SFDC).• Navigated through the challenges of the COVID crisis alongside the entire team, ensuring continuity of operations.• Shared valuable Digital PCR launch experience with European sales/marketing teams, contributing to successful product introduction. Show less Navigated the complexities of managing three distinct business areas by employing strategies to meet varied market demands and operational challenges. Set KPIs for the team, regularly tracking progress and providing constructive feedback. Utilized advanced data generation techniques and conducted comprehensive reviews to refine strategies and deliver precise coaching guidance.• Orchestrated full-scale budgeting and forecasting, totalling approximately €10M in revenues.• Implemented funnel management techniques to propel business growth and achieve strategic objectives, optimising sales processes.• Served as a vital liaison between sales teams, customer care, European and global marketing departments, and senior management, fostering seamless communication and alignment across diverse functions. Show less

  • Director, Head of Sales Belgium

    Jan 2021 - Oct 2023

  • Associate Director Sales Belgium

    Nov 2016 - Jan 2021