Hasan Zafar

Experience

• 

  AIESEC

  Oct 2017 - Apr 2019

  Head of Marketing, Branding & PR of the event Karachi YouthSpeak Forum 2018 which was a conference engaging the youth with celebrities & senior leaders. Team Lead - Marketing & PR at AIESEC in IBA.

  • Team Lead - Outgoing Corporate Internships

    Jan 2019 - Apr 2019

  • Organising Committee Vice President - Karachi YouthSpeak Forum 2018

    Jul 2018 - Feb 2019

  • Team Lead

    May 2018 - Jan 2019

  • National Content Creator

    Feb 2018 - Jun 2018

  • Team Member - Marketing & PR

    Oct 2017 - May 2018
• 

  Systems Limited

  Jun 2019 - Aug 2019

  Data Science and Analytics Intern

  Used Jupyer Notebooks to extract social media data for customers, analyze sentiment of followers and performance of marketing campaigns. learned ETL and visualization on Power BI.

• 

  Institute of Business Administration

  Sept 2019 - Jan 2020

  Teaching Assistant

  Teaching Assistant for the course 'Introduction to Programming in Java'.

• 

  CampAssist

  Oct 2019 - Nov 2020

  Co-Founder

  CampAssist is a personalized, resource sharing social media app for students, dedicated to bringing them closer and helping them be more productive. Campassist believes in the power of youth and the importance of making an upcoming generation of students more responsible.CampAssist was incubated at the Google's NEST I/O tech incubator in Karachi. We were the winners of Pakistan's first Redbull Basement University 2019 and took part at the global workshop for entrepreneurs and national winners in Toronto, Canada. Show less

• 

  Salesflo

  Jul 2020 - Sept 2023

  Heading the Product Team of Salesflo Engage - The best-in-class workflow management tool in Pakistan.Built Engage into a scalable self-serviceable SaaS platform being used around the world. Listed on the AWS Marketplace, and available on both iOS and Google Play internationally.15+ active customers from across 5 industries. Integrated with the entire Salesflo Ecosystem. Expanded to the MENA Region with the onboarding of 2 global customers.Awards:Product Excellence Award Show less Leading the product team to build Engage - a workflow management solution for businesses to effectively manage their field force.• Drove the Product Roadmap, and Strategy that led to 200% growth in revenue.• Created Product Sprints in Jira by understanding and prioritizing customer requirements and innovation plans. • Led and coordinated a team of 15 people - designer, developers and QA – ensuring timely delivery of projects.• Implemented RICE method for prioritization.• Collaborated with Key Customers such as HBL, Foodpanda, Shell, BAT Arabia, Dairyland, GSK, EBM, Loreal & Mondelez for their requirements.• Entered 3 new verticals of Banking, Oil & Gas, E-Commerce, Agriculture, and Pharmaceuticals through a revised strategy. Previously the focus was on FMCGs only• Helped build system workflows, key features and advanced reporting for 12,000+ app users and 1000 web users.• Implemented Mixpanel, used Data Insights with SQL to define problems and create business strategy and roadmap.• Headed product innovation, executing AI/ML projects such as image recognition and an intelligent mobile app that received a $50,000 award and funding by AWS.Awards: 1st Prize at the AI/ML Reactor by AWSProduct Innovation Award Show less Product for Salesflo Engage which is a modular workflow management solution for businesses to effectively manage their field force.• Led the Salesflo Airstrike innovation – an image recognition solution that integrates with remaining company products.• Successful results led to the onboarding of 2 new customers. Executed launch of their merchandising programs. The innovative solution built in 3 months offered 95% accuracy, saved 70% of current field force time, helped FMCGs increase incremental revenue growth by 15% and expand their coverage by 50%.• Facilitated sprint planning and daily standups with UI/UX, Engineering and QA teams.• Used Jira as a ticketing system to assign tasks to relevant team using Agile Methodology.• Onboarded, completed gap fits and deployed 4 customers with separate workflows with 4X MRR growth.• Worked on dynamic filters for reporting which increased active web users by 30%.• Designed and Deployed intelligent visit features in both the mobile and web application that increased on-ground visit completion by 35%. Show less Worked as a business analyst and a customer success manager efficiently managing 7+ multinational clients such as Mondelez, Reckitt, Phillip Morris International, L’Oreal, Packages Ltd, HBL. Gathered, analyzed, and delivered the client requirements ensuring a delightful customer experience. Utilized server data to build 10+ dynamic Tableau dashboards and 20+ live reports for performance analytics and KPI tracking. Helped customers determine areas of improvement by generating valuable insights and processing raw data. Optimized product with improvements and executed 15+ expansion projects for customer success and growth. Show less

  • Product Manager

    Mar 2023 - Sept 2023

  • Product Lead

    Jan 2022 - Mar 2023

  • Assistant Product Manager

    Jun 2021 - Jan 2022

  • Assistant Manager - Customer Success

    Jan 2021 - Jun 2021

  • Graduate Trainee

    Jul 2020 - Jun 2021
• 

  Qureos

  Sept 2023 - Feb 2024

  Senior Product Manager

  Owner of the product vision, strategy, product roadmap, and execution of Iris by Qureos, an AI recruitment talent match ATS platform.

• 

  The University of Texas at Arlington

  Feb 2024 - now

  Graduate Student Assistant

  Academic Testing and TSI Services