Melody Eclavea

Melody Eclavea

Marketing Analyst

Followers of Melody Eclavea555 followers
location of Melody EclaveaAtlanta Metropolitan Area

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  • Timeline

  • About me

    Director of Roaming at AT&T

  • Education

    • Mississippi College

      -
      Bachelor of Science in Business Administration Accounting
    • Kennesaw State University

      -
      Executive MBA (Honors Graduate) Business Administration and Management, General
  • Experience

    • BellSouth Mobility

      Jan 1995 - Jan 2000
      Marketing Analyst
    • Cingular Wireless

      Jan 2000 - Jan 2007
      Marketing Manager

      Led the development and direction of GoPhone marketing programs including collateral, merchandising, and promotions in major nationwide retailers. Directed all wireless marketing activities for Arkansas/Oklahoma markets. Partnered with handset manufacturers to establish and institute systems enhancements and improve product knowledge. Managed pricing strategy and product development, enabling Cingular to offer international roaming messaging and data capability.

    • AT&T

      Dec 2007 - now

      Lead AT&T’s Wi-Fi wholesale roaming strategy and partnerships. Drove AT&T's adoption of Passpoint Wi-Fi as a seamless, secure method of attaching to Wi-Fi and extending the reach of our network. Drive growth and product marketing initiatives while managing a product revenue stream including voice and data roaming services. Determine retail pricing and supervise a team of marketing and product managers. Oversee key aspects of new product launches including product lifecycle planning, development of new platforms, and product line extension within the international services portfolio.

      • Director of Roaming

        Oct 2013 - now
      • Director - Product Marketing

        Dec 2007 - Sept 2013
  • Licenses & Certifications

    • Design Thinking: Understanding the Process

      LinkedIn
      Sept 2018
      View certificate certificate
    • Introduction to Data Analysis using Excel

      Microsoft
      Mar 2018
      View certificate certificate
    • UX Research Methods: Interviewing

      LinkedIn
      Sept 2018
      View certificate certificate
    • Analyzing and Visualizing Data with Excel

      Microsoft
      Mar 2018
      View certificate certificate
    • Marketing in a Digital World

      University of Illinois at Urbana-Champaign
      Mar 2017
      View certificate certificate
    • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

      University of Illinois at Urbana-Champaign
      Apr 2017
      View certificate certificate