Melody Eclavea

Experience

• 

  BellSouth Mobility

  Jan 1995 - Jan 2000

  Marketing Analyst
• 

  Cingular Wireless

  Jan 2000 - Jan 2007

  Marketing Manager

  Led the development and direction of GoPhone marketing programs including collateral, merchandising, and promotions in major nationwide retailers. Directed all wireless marketing activities for Arkansas/Oklahoma markets. Partnered with handset manufacturers to establish and institute systems enhancements and improve product knowledge. Managed pricing strategy and product development, enabling Cingular to offer international roaming messaging and data capability.

• 

  AT&T

  Dec 2007 - now

  Lead AT&T’s Wi-Fi wholesale roaming strategy and partnerships. Drove AT&T's adoption of Passpoint Wi-Fi as a seamless, secure method of attaching to Wi-Fi and extending the reach of our network. Drive growth and product marketing initiatives while managing a product revenue stream including voice and data roaming services. Determine retail pricing and supervise a team of marketing and product managers. Oversee key aspects of new product launches including product lifecycle planning, development of new platforms, and product line extension within the international services portfolio.

  • Director of Roaming

    Oct 2013 - now

  • Director - Product Marketing

    Dec 2007 - Sept 2013