Kathleen Hoffmann

Berlin Metropolitan Area

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Timeline
About me
Founder of erdhummel.
Education
- Wbs training ag
  2015 - 2016
  Online marketing with ecommerce online law, seo, sea, shop systems, photoshop, wordpress 1.0
- Rennes school of business
  2008 - 2010
  Master of science - ms international marketing 1.0
- International business school nürnberg
  2002 - 2005
  Bachelor of business administration - bba media, culture and event management 2.0
- University of cambridge
  2020 - 2020
  Business sustainability management
  Rewiring the business approach for sustainable growth. Integrate sustainable practices across business strategy. Covering challenges and opportunities, business cases and action. Course content: policy, production and consumption, design and planning, communication and marketing, collaboration and partnership
- University of sunderland
  2004 - 2005
  Bachelor of arts - ba business studies 2.2
  distance study
Experience
- Setone gmbh
  Jan 2006 - Nov 2007
  Senior manager & department head int. tv-distribution
  - responsible for distribution and sale of broadcast-ready TV programs- department head, incl. personnel management of four employees- coordination and project management of international TV trade fairs- development as well as organization and coordination of TV productions in cooperation with the marketing department- project management key accounts
- Coca-cola european partners
  May 2008 - Aug 2008
  Ci, public affairs & communications intern
- Henkel
  May 2009 - Oct 2009
  International marketing intern
  Internship at Schwarzkopf Professional I Color
- Scholz & friends
  Mar 2010 - Oct 2010
  Project management consultant
- Zum goldenen hirschen
  May 2011 - Feb 2013
  Project management consultant
  - planning and supervising marketing campaigns and budgets
- Olive joy
  Jan 2013 - Dec 2015
  Business development consultant
  - development of online marketing strategy and branding concept- supervision of website launch- strategic counseling in business development
- Zum goldenen hirschen
  Feb 2016 - Mar 2016
  Online marketing manager
  - conception and planning of a B2B online shop, supervision of programming
- Ebay
  Apr 2016 - Aug 2016
  Integrated marketing campaign manager
  Marketing Manager for eBay Plus, incl.- planning and execution of of x-channel marketing campaigns for onsite, radio, social, display- briefing of creative agencies and supervising creation of marketing content- KPI monitoring and identification of tactics to improve overall marketing comms- stakeholder management and supervision of partnership campaigns
- Big idea
  Sept 2016 - Aug 2018
  Marketing manager
  - execution of multi-channel-marketing campaigns, incl. media planning, budget control, reporting and supervision of partner agencies- conception, planning and supervision of online campaigns- realization of image movies, PREZI presentations, newsletter, videoscribing- optimizing internal processes
- Ebay
  Oct 2018 - Jun 2020
  Ebay plus project manager
  Managaging marketing campaigns for eBay Plus, incl. - implementation of CRM strategies - analyses of customer journeys and page improvements - cross-functional process supervision- stakeholder management- budgeting and business cases
- Erdhummel
  Jan 2021 - now
  Founder of erdhummel
  Planning and implementing natural gardens. Come visit me at www.erdhummel.de
- Peix health group
  Apr 2021 - Jun 2021
  Account manager
- Wwf germany
  Jan 2022 - Mar 2022
  Project manager
  WWF-Kampagne https://zukunft.wwf.de
Licenses & Certifications
- Business sustainability management
  Cambridge institute for sustainability leadership (cisl)
  View certificate