Kathleen Hoffmann

Senior Manager & Department Head Int. TV-Distribution

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Berlin Metropolitan Area

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Timeline
About me
Founder of erdhummel.
Education
- WBS Training AG
  2015 - 2016
  Online Marketing with eCommerce online law, SEO, SEA, shop systems, photoshop, wordpress 1.0
- Rennes School of Business
  2008 - 2010
  Master of Science - MS International Marketing 1.0
- International Business School Nürnberg
  2002 - 2005
  Bachelor of Business Administration - BBA Media, Culture and Event Management 2.0
- University of Cambridge
  2020 - 2020
  Business Sustainability Management
  Rewiring the business approach for sustainable growth. Integrate sustainable practices across business strategy. Covering challenges and opportunities, business cases and action. Course content: policy, production and consumption, design and planning, communication and marketing, collaboration and partnership
- University of Sunderland
  2004 - 2005
  Bachelor of Arts - BA Business Studies 2.2
  distance study
Experience
- SetOne GmbH
  Jan 2006 - Nov 2007
  Senior Manager & Department Head Int. TV-Distribution
  - responsible for distribution and sale of broadcast-ready TV programs- department head, incl. personnel management of four employees- coordination and project management of international TV trade fairs- development as well as organization and coordination of TV productions in cooperation with the marketing department- project management key accounts
- Coca-Cola European Partners
  May 2008 - Aug 2008
  CI, Public Affairs & Communications Intern
- Henkel
  May 2009 - Oct 2009
  International Marketing Intern
  Internship at Schwarzkopf Professional I Color
- Scholz & Friends
  Mar 2010 - Oct 2010
  Project Management Consultant
- Zum goldenen Hirschen
  May 2011 - Feb 2013
  Project Management Consultant
  - planning and supervising marketing campaigns and budgets
- Olive Joy
  Jan 2013 - Dec 2015
  Business Development Consultant
  - development of online marketing strategy and branding concept- supervision of website launch- strategic counseling in business development
- Zum goldenen Hirschen
  Feb 2016 - Mar 2016
  Online Marketing Manager
  - conception and planning of a B2B online shop, supervision of programming
- EBay
  Apr 2016 - Aug 2016
  Integrated Marketing Campaign Manager
  Marketing Manager for eBay Plus, incl.- planning and execution of of x-channel marketing campaigns for onsite, radio, social, display- briefing of creative agencies and supervising creation of marketing content- KPI monitoring and identification of tactics to improve overall marketing comms- stakeholder management and supervision of partnership campaigns
- BIG IDEA
  Sept 2016 - Aug 2018
  Marketing Manager
  - execution of multi-channel-marketing campaigns, incl. media planning, budget control, reporting and supervision of partner agencies- conception, planning and supervision of online campaigns- realization of image movies, PREZI presentations, newsletter, videoscribing- optimizing internal processes
- EBay
  Oct 2018 - Jun 2020
  EBay Plus Project Manager
  Managaging marketing campaigns for eBay Plus, incl. - implementation of CRM strategies - analyses of customer journeys and page improvements - cross-functional process supervision- stakeholder management- budgeting and business cases
- Erdhummel
  Jan 2021 - now
  Founder of erdhummel
  Planning and implementing natural gardens. Come visit me at www.erdhummel.de
- PEIX Health Group
  Apr 2021 - Jun 2021
  Account Manager
- WWF Germany
  Jan 2022 - Mar 2022
  Project Manager
  WWF-Kampagne https://zukunft.wwf.de
Licenses & Certifications
- Business Sustainability Management
  Cambridge Institute for Sustainability Leadership (CISL)
  View certificate