Experience

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  Battery-biz

  Jul 2002 - Apr 2014

  • Key team member responsible for $76,000,000 in sales and placement of 26 new products at Best Buy, including highest gross margin product in all private label business.• Launched Magnetyze, a 35 SKU ecosystem of smartphone cases and accessories with annual sales potential of $20,000,000. Developed online marketing campaign that increased traffic by 250% over six month period. • Responsible for complete marketing strategy for Duracell product line and new BuQu Tech brand: development of brand creative/narrative, pricing, retail packaging, Google and Facebook advertising programs, company website strategy, sales materials, video creation and trade show planning. • Created 280,000,000 impressions through a one year PR campaign incorporating national TV, radio, media reviews, and ¬industry events. • Identified and developed new sales channel with $10,000,000 potential revenue: cultivate sales and media partnerships, evaluate industry events, and introduce new packaging and website design. Show less • Supervised a team responsible for $15,000,000 in annual sales made up of 10 sales and marketing individuals. Managed direct, distribution and retail channels to maximize sales, optimize brand exposure, and minimize inter-channel conflict.• Led team servicing Hewlett Packard and Proctor & Gamble, achieving worldwide distribution of three new technology products. Implemented online advertising promotions, trained internal and external sales force, created pricing structures, and drove branding guidelines.• Responsible for $6,000,000 sales and placement of over 50 Duracell products into big-box retail through preparation of strategic business plans inclusive of market research, price analysis, and product mix.• Achieved 35% efficiency gain through implementation of a reporting schedule outlining progress of existing accounts including visit summaries, strategy changes, pricing issues, new target accounts, sales forecasting, and contract negotiation.• Led cross-functional international teams (engineering, product development, quality assurance, marketing, sales, operations) bringing new products from concept to worldwide distribution. Show less • Drove 400,000 monthly website visitors, $300,000 monthly sales and 62% gross profit across four websites through the direction of all marketing activities including paid advertising, search engine optimization, affiliate marketing, usability improvement, and conversion rate optimization.• Increased new customer growth by 15% through development of point of sale displays and signage, direct mail advertising, product catalogs, company newsletters, and sales presentations. • Oversaw all aspects of national sales meetings and trade shows including travel, logistics, show floor development, product promotion, on-site meetings and promotional collateral. Show less

  • Senior Director of Marketing

    Feb 2011 - Apr 2014

  • Director of Marketing and Conventional Sales

    Aug 2006 - Feb 2011

  • Director of Marketing

    Jul 2002 - Aug 2006
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  The optima corporation

  Jun 2009 - Dec 2009

  Business development consultant

  • Created comprehensive business plan and sales strategy, including recommendations on new product development, customer acquisition, pricing, and marketing strategy.• Analyzed existing product line and customer profile, and performed market sizing and competitive analyses.• Completed extensive primary research in United States, New Zealand, and Australia.

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  Leyden energy

  Aug 2010 - Aug 2010

  Marketing consultant

  • Worked with CEO, Engineering Director and Business Development Director to analyze renewable energy market and relevant companies.• Performed market analysis to study competitors, product offering, and product messaging.• Created content for company website and authored several press releases.

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  California state university, northridge

  Apr 2014 - Jun 2020

  Director, marketing and communications - college of graduate, international and midcareer education

  • Developed a marketing strategy for each program that includes digital, print, PR, video, and social media, and then evaluates the effectiveness of the program’s strategies to drive enrollment and revenue. • Managed the development of accurate budgets for marketing, communications and PR. Increased revenue and efficiency by ensuring all fiscal processes are done effectively, on time and in keeping with University policy.• Ensured marketing and advertising efforts are distinctive in a competitive marketplace, effective in expanding enrollment levels, and aligned with the changing array of CSUN programs and target markets. • Guaranteed all communication strategies enhance the University's reputation and support specific program marketing goals. • Created and sustained a co-creative, agile team, including staff management, performance evaluation and skill cultivation. • Served as a primary senior representatives of CSUN with the public, press, and corporate partners. • • • Worked with dean and directors to seamlessly integrate sales, recruitment, and marketing from initial prospect contact through degree completion. Show less

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  Kaiser permanente bernard j. tyson school of medicine

  Jun 2020 - Dec 2022

  Senior director of marketing and communications

  As the inaugural Senior Director of Marketing and Communications, I was responsible for leading the development, implementation, and management of all marketing and communications functions for the School.Spearheaded integrated marketing and communications plans in alignment with School goals. -Set the overarching strategy for marketing and communications teams, established and executed clear, measurable goals and plans for long-term growth.-Built and lead both functions of a new marketing and communications organization as well as led the agency of record. -Supervised and provided all necessary approvals across the entire marketing and communications structure. -Lead and developed a marketing and communications organization with a strong vision and created a culture of improvement. -Advised senior leadership in how to best leverage marketing, branding, and communications, as well as where to build, how to grow share of voice, and then determined which tools to apply in order to deliver business objectives.-Evaluated pitches and concepts for all campaigns and provided approvals and budget allocation for all major projects. -Initiated short and long-term planning needs for growing and optimizing marketing and communications functions. -Supported continued growth of the team’s long-term professional development. Show less

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  Kaiser permanente

  Dec 2022 - now

  Senior director of brand communications and public affairs

  Responsible for all brand communications and public affairs functions for the Ventura, San Fernando Valley, Santa Clarita, and Antelope Valley markets, comprising over 500K members and 7000 employees and physicians.- Lead all internal communications, brand management, external and media relations, social media, issues and crisis communications, and executive communications for the LA North region (spanning from Ventura to Antelope Valley). -Collaborate with executive leadership and served on the hospital leadership team as top-ranking communications leader and Public Information Officer.-Co-lead strategic planning and marketing/growth strategy for the LA North region. Show less