
Timeline
About me
Digital Assets Coordinator @ The Sphere | Digital Marketing COOP Apprentice
Education

Coop apprentice
2022 - 2022Certificate digital marketingLearned Digital Marketing fundamentals: SEO, Google Analytics, Paid Search, Paid Social, Media Planning, Pivot Tables, and Vlookup. Gaining knowledge in Clent Services and Campaign Marketing.Developed and executed SEO strategies, increasing website traffic by 53%.Improved click-through rates by 25% for a client.Provided insights for senior marketing staff, contributing to strategic decision-making.

Brooklyn college
2013 - 2017Bachelor’s degree cinematography and film/video productionActivities and Societies: Brooklyn College Film Society - Proficiency in cinematography, including camera operation, lighting, and composition.- Proven ability to produce and manage budgets, schedules, and resources for film projects.- Strong leadership skills and experience in directing actors and crew on set.- Mastership in various video editing software, including Adobe Premiere and Final Cut Pro.- Experience in casting, location scouting, and securing permissions and releases.
Experience

Olive tree tv
Feb 2014 - Jan 2016Editor- Managed multiple editing projects concurrently and met tight deadlines.- Skilled in color grading and visual effects to enhance the visual aesthetic of a video.- Collaborated with clients to understand their vision and deliver edits that met their expectations.- Strong attention to detail and ability to identify and address technical issues as needed.- Successful in producing high-quality videos for various platforms, including social media, websites, and television.

Freelancer
Jun 2014 - Aug 2022Producer/assistant directorAdministered a training program for production staff, reducing errors by 30% and improving product quality by 19%.Managed the production of "Single Man Problems" production, achieving 2.5 million views on Tubi and Amazon Prime.Led teams in 30+ projects, including film, TV, ads, and interviews.Managed project risks and issues, minimizing disruptions and maintaining momentum.Ensured deadlines were met, surpassing productivity by 88%.Authorized 98% productivity with scheduling, emails, story prepping, location scouting, and budgeting.Formulated strategic project plans, resulting in 100% completion within the timeframe and budget. Show less

Self employed
Oct 2016 - Aug 2022Videographer/photographer- Strong proficiency in conceptualizing and executing creative branding concepts, from initial idea to final product.- Enriches KPIs for high-end video and photos in 20+ productions, including behind-the-scene projects, nature, manufacturing, and office.- Experience in developing and implementing comprehensive media plans to achieve business goals.

Lolo's seafood shack
Oct 2019 - Nov 2021Assistant managerEnsured alignment with front and back-of-house team members to establish project parameters and company objectives.Tracked sales performance, resulting in a 43% rise in sales and a 26% growth in catering services.Decreased inventory inconsistencies by 20%, enhancing operational efficiency and yielding cost savings.

Omd usa
Feb 2023 - Jan 2025Manage campaigns across the Gatorade platform, including paid social, audio, video investment, and programmatic.Demonstrate strong Excel skills and analytical mindset, identifying trends and insights through data analysis.Manage budgets, meet KPIs, and inform KPI goals.Plan and coordinate marketing strategies and campaigns to drive brand awareness, customer acquisition, and engagement.Assist with tagging, QA, budgeting, billing, unclear reports, and Where To Watch guides.Conduct product analysis to support new product lines, contributing to a 38% product assortment expansion.Collaborate with the DTC team, resulting in a 33% increase in brand awareness and a 31% boost in online sales.Address e-commerce product listings and updates for accuracy with ProductsUp and Merchant Center.Maintain pacing for all active campaigns.Build campaign ads and optimization reports for social media platforms.Update campaign partners for Pinnacle Verify. Show less Manage campaigns across the Pepsi-Co/Snacks portfolio (Frito Lay's, Doritos, Cheetos, Cracker Jacks, Tostitos, Ruffles, Sun Chips, Quaker snacks).Ensure team adherence to processes for campaign management across digital and programmatic channels.Handle billing in Prisma, QA, optimizations, and reporting/wraps.Negotiate contracts, achieving 25% cost savings on paid search expenses.Implement feed management strategies with partners like ProductsUp and Feedonomics.Provide weekly agendas to the team and clients before status calls. Show less
Digital Activation & Video Investment Associate
Sept 2023 - Jan 2025Project Manager
Jul 2023 - Jan 2025E-Commerce Associate
Feb 2023 - Sept 2023

Sphere entertainment co.
Dec 2024 - nowDigital assets coordinator
Licenses & Certifications
- View certificate

Google ads search certification
GoogleOct 2022 
Nys certified mixology certificate
1-800-bartendNov 2014
Coop’s 200-hour digital apprenticeship
Coop apprenticeDec 2022
Retail food handler
Whole foods market- View certificate

Google analytics individual qualification
GoogleNov 2022 - View certificate

Measure and optimize social media marketing campaigns
CourseraJan 2023 - View certificate

Fundamentals of social media advertising
CourseraJan 2023 
Music and film events manager
EventtrixJun 2016- View certificate

Meta certified digital marketing associate
MetaJan 2023 - View certificate

Introduction to social media marketing
CourseraJan 2023
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