Shay M.

Shay m.

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location of Shay M.Las Vegas, Nevada, United States
Followers of Shay M.982 followers
  • Timeline

  • About me

    Digital Assets Coordinator @ The Sphere | Digital Marketing COOP Apprentice

  • Education

    • Coop apprentice

      2022 - 2022
      Certificate digital marketing

      Learned Digital Marketing fundamentals: SEO, Google Analytics, Paid Search, Paid Social, Media Planning, Pivot Tables, and Vlookup. Gaining knowledge in Clent Services and Campaign Marketing.Developed and executed SEO strategies, increasing website traffic by 53%.Improved click-through rates by 25% for a client.Provided insights for senior marketing staff, contributing to strategic decision-making.

    • Brooklyn college

      2013 - 2017
      Bachelor’s degree cinematography and film/video production

      Activities and Societies: Brooklyn College Film Society - Proficiency in cinematography, including camera operation, lighting, and composition.- Proven ability to produce and manage budgets, schedules, and resources for film projects.- Strong leadership skills and experience in directing actors and crew on set.- Mastership in various video editing software, including Adobe Premiere and Final Cut Pro.- Experience in casting, location scouting, and securing permissions and releases.

  • Experience

    • Olive tree tv

      Feb 2014 - Jan 2016
      Editor

      - Managed multiple editing projects concurrently and met tight deadlines.- Skilled in color grading and visual effects to enhance the visual aesthetic of a video.- Collaborated with clients to understand their vision and deliver edits that met their expectations.- Strong attention to detail and ability to identify and address technical issues as needed.- Successful in producing high-quality videos for various platforms, including social media, websites, and television.

    • Freelancer

      Jun 2014 - Aug 2022
      Producer/assistant director

      Administered a training program for production staff, reducing errors by 30% and improving product quality by 19%.Managed the production of "Single Man Problems" production, achieving 2.5 million views on Tubi and Amazon Prime.Led teams in 30+ projects, including film, TV, ads, and interviews.Managed project risks and issues, minimizing disruptions and maintaining momentum.Ensured deadlines were met, surpassing productivity by 88%.Authorized 98% productivity with scheduling, emails, story prepping, location scouting, and budgeting.Formulated strategic project plans, resulting in 100% completion within the timeframe and budget. Show less

    • Self employed

      Oct 2016 - Aug 2022
      Videographer/photographer

      - Strong proficiency in conceptualizing and executing creative branding concepts, from initial idea to final product.- Enriches KPIs for high-end video and photos in 20+ productions, including behind-the-scene projects, nature, manufacturing, and office.- Experience in developing and implementing comprehensive media plans to achieve business goals.

    • Lolo's seafood shack

      Oct 2019 - Nov 2021
      Assistant manager

      Ensured alignment with front and back-of-house team members to establish project parameters and company objectives.Tracked sales performance, resulting in a 43% rise in sales and a 26% growth in catering services.Decreased inventory inconsistencies by 20%, enhancing operational efficiency and yielding cost savings.

    • Omd usa

      Feb 2023 - Jan 2025

      Manage campaigns across the Gatorade platform, including paid social, audio, video investment, and programmatic.Demonstrate strong Excel skills and analytical mindset, identifying trends and insights through data analysis.Manage budgets, meet KPIs, and inform KPI goals.Plan and coordinate marketing strategies and campaigns to drive brand awareness, customer acquisition, and engagement.Assist with tagging, QA, budgeting, billing, unclear reports, and Where To Watch guides.Conduct product analysis to support new product lines, contributing to a 38% product assortment expansion.Collaborate with the DTC team, resulting in a 33% increase in brand awareness and a 31% boost in online sales.Address e-commerce product listings and updates for accuracy with ProductsUp and Merchant Center.Maintain pacing for all active campaigns.Build campaign ads and optimization reports for social media platforms.Update campaign partners for Pinnacle Verify. Show less Manage campaigns across the Pepsi-Co/Snacks portfolio (Frito Lay's, Doritos, Cheetos, Cracker Jacks, Tostitos, Ruffles, Sun Chips, Quaker snacks).Ensure team adherence to processes for campaign management across digital and programmatic channels.Handle billing in Prisma, QA, optimizations, and reporting/wraps.Negotiate contracts, achieving 25% cost savings on paid search expenses.Implement feed management strategies with partners like ProductsUp and Feedonomics.Provide weekly agendas to the team and clients before status calls. Show less

      • Digital Activation & Video Investment Associate

        Sept 2023 - Jan 2025
      • Project Manager

        Jul 2023 - Jan 2025
      • E-Commerce Associate

        Feb 2023 - Sept 2023
    • Sphere entertainment co.

      Dec 2024 - now
      Digital assets coordinator
  • Licenses & Certifications

    • Google ads search certification

      Google
      Oct 2022
      View certificate certificate
    • Nys certified mixology certificate

      1-800-bartend
      Nov 2014
    • Coop’s 200-hour digital apprenticeship

      Coop apprentice
      Dec 2022
    • Retail food handler

      Whole foods market
    • Google analytics individual qualification

      Google
      Nov 2022
      View certificate certificate
    • Measure and optimize social media marketing campaigns

      Coursera
      Jan 2023
      View certificate certificate
    • Fundamentals of social media advertising

      Coursera
      Jan 2023
      View certificate certificate
    • Music and film events manager

      Eventtrix
      Jun 2016
    • Meta certified digital marketing associate

      Meta
      Jan 2023
      View certificate certificate
    • Introduction to social media marketing

      Coursera
      Jan 2023
      View certificate certificate