Brian Littrell

Experience

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  Resource Advertising

  May 1996 - Jun 1998

  Graphic Designer

  Developed, managed and executed all types of advertising collateral both internally and externally associated with nationally recognized corporations, specifically in recruitment advertising. Collateral materials include but not limited to; brochures, corporate identity pieces, direct mail, display and trade ads, presentations, promotional materials, signage, various templates and forms. Notable clients included; Baptist Hospital East, Charter Hospital, Humana, Norton Healthcare and UniDial.

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  Monster Worldwide

  Jun 1998 - Sept 2001

  Graphic Designer

  Developed materials and business for rapidly expanding recruitment advertising agency for clients including Coca-Cola Company, Lexmark, Papa John’s International, Sears, and UPS.Managed development projects and helped drive company growth by adding new clientele and expanding service capabilities; grew creative department from simple newsprint shop to full-service design agency with state-of-the-art software tools. Selected Achievements:• Acquired clientele from Resource Advertising that contributed $1M+ in revenue.• Acknowledged for repeated success with offers of Creative Lead for Louisville and Chicago divisions. Show less

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  Brown-Forman

  Oct 2001 - Jun 2005

  Graphic Designer

  Generated promotional brand advertising for diversified producer / marketer of consumer products serving clients including Bolla Wines, Finlandia, Hartmann, Jack Daniel’s, Korbel, Lenox, and Southern Comfort.Guided advertising projects from start-to-finish, producing variety of printed and electronic marketing materials for corporate and Point of Sale (POS) use. Selected Achievements:• Consistently delivered fresh ideas, steady cost reductions, and Best-in-Class customer experience; efforts recognized through receipt of multiple design awards, including the 2005 Brown-Forman Employee Choice Award.• Streamlined production and captured 20% increase in billing from FY03 to FY05 to earn 2004 Brown-Forman Employee Choice Award. Show less

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  TMP Worldwide

  Jun 2005 - Jul 2006

  Graphic Designer

  Returned to manage creation of advertising collateral for Fortune 500 corporations, including BellSouth, Cingular Wireless, General Electric, McDonalds, Microsoft, Nike, Pfizer, Time Warner and Walt Disney.Guided internal and external teams through all stages of design and development; executed advertising strategy from initial bidding and printer negotiations through material selection, purchasing, quality and cost control, and customer / director approval. Produced full range of materials including brochures, direct mailings, HTML emails, micro-sites, web banners, signage, splash pages, trade ads, corporate identity pieces, promotional materials, presentations, and diverse templates and forms. Selected Achievements:• Maintained exceptional levels of productivity by rolling out new tools, skillfully managing traffic, and recognizing and streamlining workflow issues. • Leveraged Acquisition Marketing skill to identify and capitalize on revenue-generating opportunities. Show less

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  Humana

  Jul 2006 - Apr 2010

  Consumer Innovation Consultant

  Leveraged innovation process, proven business models and visionary concepts to meet strategic business goals; lead teams through full project lifecycles, providing expert direction for technical and program development initiatives that boost quality, consistency, and consumer confidence in company service offerings. Promote collaborative knowledge sharing between divisions enterprise-wide. Lead planning and creative development for Idea Workshops, serve as site consultant for Knowledge Exchange website, and chair planning sessions to guide leadership development.Strategic Leadership & Design Thinking▶︎ Championed Humana Experience Maps initiative that brought together diverse inventory of touchpoints, processes and data to improve processes and help drive service strategy.▶︎ Garnered three company awards for design and successful rollout of a user-friendly online chat tool that streamlined and improved customer service.▶︎ Orchestrated unique bike-sharing program (B-cycle f/k/a: Freewheelin) that enrolled 2,400 employees within six weeks; program recognized at the 2008 Democratic and Republican nation conventions and evolved into a stand-alone business.▶︎ Directed LiveHumana campaign strategy from rough sketch through final production; secured program buy-in from 200 senior company leaders and received 2007 Humana “North Star” award.▶︎ Spearheaded design and implementation of SmartSummary / SmartSummary Rx, industry-first documents for consumer-design health benefits management; received multiple awards for program that witnessed millions of monthly mailings and captured $20M in cost savings. Show less

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  9.Creative

  Apr 2010 - Oct 2011

  Co-founder and Principal

  Initiated a small design firm driving innovation, identifying opportunities, and delivering meaningful products and experiences that help grow brands. Lead creative kick-off sessions with a staff of (5) and worked with clients to effectively manage projects from concept through completion. Strategic Leadership & Project Achievements▶︎ Selected by Omnicare as their Creative Agency of choice.▶︎ Developed creative programs and design concepts that meet a variety of business objectives and advanced client brand strategy and research.▶︎ Owned the quality control aspect of every project, serving as a guide, mentor and manage to team members to enhance they capabilities while delivering on innovative concepts. Show less

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  Cincinnati Bell

  Oct 2011 - Apr 2014

  UX Consultant

  Created and managed web and mobile-based software applications for systems used by Heartland Payment Systems, service center, sales personnel, merchants and administrative staff on behalf of the Enterprise Application department. Assist the Princeton Creative Group with continual development and enhancement of strategic marketing initiatives that help fuel the growth of the company.Strategic Leadership & Project Achievements▶︎ Designed and managed an open-architecture, cost-effective intranet for distributing time-sensitive information throughout the organization, brought cost-savings and increased employee effectiveness.▶︎ Honored for atlas, Heartland’s homegrown groundbreaking sales enablement/hybrid CRM application that streamlines and enhances the sales process-into one iPad-based tool, receiving the 2012 Top Technology Innovators’ Award from InformationWeek 500.▶︎ Improved Heartland Payment Systems communication tool winning the service center’s first design award, the 2012 Visix Expression Award.▶︎ Selected to design and construct the iPad POS system, the first revolutionary remake of the restaurant technology landscape in the last 25 years. Show less

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  Independent Consultant

  Apr 2014 - Oct 2023

  UX Research and Design Consultant

  Demonstrate thought leadership for best practices, understanding of trending technology, and design innovation to transform solutions supporting client organizations and communities. Drive user-experience design through expertise in all digital design and art direction stages, from conception through product launch.Strategic Leadership▶︎ Establish a Goal-Directed Design process to capture and align ethnography, stakeholder interviews, market research, detailed user models, scenario-based design, and a core set of interactive principles and patterns techniques through deep requirements gathering and analysis. ▶︎ Harmonize competing project goals, such as user needs, business/organizational goals, and technical imperatives to deliver a clear vision and cohesive design solution. Project Achievements▶︎ Ramsey Popcorn: Designed an order management system that modernized the order processing function and delivered stronger real-time business insights with significantly reduced human error.○ Partnered with Kenray Associates in the development life cycle, delivering on time and above client expectation.○ Boosted client warehouse and fulfillment efficiency and a better customer experience with an intuitive interface.▶︎ Kenray Associates: Redesigned a supply chain management system to deliver a fully integrated and automated customer experience for brokers, manufacturers, and distributors.▶︎ C-store Digital Marketing Signage: Discovered and prototyped an e-paper display powered by advanced technology that boasted a lighter environmental footprint.▶︎ Humana: Designed an application that supports geographically disbursed staff cohesion by enabling team members to voluntarily order, pay, and contribute to novel gifts for collaborative events.▶︎ ZirMed: Delivered a sleek Patient Payments application enabling fast online payments, improving business processes, and reducing billing issues that can get between patients and their healthcare. Show less

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  TMP Worldwide

  Nov 2014 - Oct 2015

  UX Consultant

  Recruited back to TMP to spearhead the development of digital, social, and mobile solutions, updating functionality, branding, and agility of applications for the world's leading recruitment advertising agency.Strategic Leadership & Project Achievements▶︎ Developed technologies that revolutionized the industry and catapulted TMP ahead of the competition.▶︎ Consulted with a global innovator in talent acquisition to incorporate software, strategy, and creative elements to develop and deploy the clients' employer brands. ▶︎ TalentBrew: Designed and managed client-branded engagements, leveraging the award-winning software platform, simplifying the recruiting process across all devices. Show less

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  V-Soft Consulting Group, Inc.

  Oct 2015 - Jan 2016

  UX Lead Consultant

  Designed and managed Service Management software using ServiceNow to improve low efficiency across IT, HR, Facilities, Field Services and other service domains across client enterprises.▶︎ Delivered large clients with information gathering and consulting to understand needs and customize solutions and staffing services.▶︎ Built high quality, responsive, elegant, smart, and durable custom software applications and support packages.

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  Impressions Inc - Louisville, KY

  Dec 2016 - Apr 2019

  Web (UI/UX) Manager

  Developed and managed creative concepts and communications with a comprehensive set of capabilities and expertise. Ensured the best creative solutions were properly researched, planned, and implemented on time and to expectation.Strategic Leadership & Project Achievements▶︎ Storefront Deployments: Utilized an online platform to design and manage all deployments, leveraging modern web framework and responsive design to customized and distributing documents.▶︎ Implemented the support center and knowledge base to elevate customer experience with streamlined functionality. Show less

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  Humana

  Nov 2019 - Apr 2020

  UX Research and Design Consultant

  Developed and executed original, award-winning products, programs, and services. Introduced design thinking methodology to internal and external clients and providing a solutions-based approach in an agile environment. Identified and resolve pain points leveraging user research, stakeholder feedback, and personal observations. Strategic Leadership & Design Thinking▶︎ Facilitated collaboration across teams to increase adoption and engagement, documenting lessons learned, communicating how the solution solved the problem to gain buy-in, identifying challenges, and navigating how the product affected users and the business.▶︎ Humana's YHA Analytics team workshop: Partnered with Microsoft to facilitate a design thinking workshop focused on the new team's set up, functionality, operations, and service delivery to immediate business customers.○ Created modules for the 3-day workshop, such as Design Thinking kick-off, Technical walkthrough, and Power BI report design and development, resulting in a prototype by the workshop's end.Project Achievements▶︎ Snapshot: Delivered the full design and implementation for an internal performance summary tool within 30days.○ Tailored the tool for the Market Star Director based on Star Professional efforts.▶︎ Stars Navigator: A single source for leaders to have quick and simple access to reports. Stars Navigator empowers the data intelligence and transparency needed to track, trend and impact Stars performance. Redesigned the application experience to house multiple reports structured in the current Stars organization, supporting 1100+ interactions monthly, with 180 monthly users and the largest unique user count (224). Show less

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  Humana

  Nov 2022 - now

  • Sr. End User Experience Design Engineer

    May 2023 - now

  • UI/UX Consultant

    Nov 2022 - May 2023