Lucia Dove

Experience

• 

  The Scottish Salmon Company

  Jul 2015 - Sept 2015

  Marketing Intern

  - Support to the Marketing Director and Marketing Assistant in all marketing related activities, with continuous liaison with other departments including Sales and Communications, and Biology and Nutrition. - Participation in brand development working closely with the Marketing Director and external design and advertising agencies.- Research into digital media opportunities to define a digital strategy for SSC.- Preparation of marketing materials for sponsored events including The Cowal Highland Gathering, Loch Carron Highland Games and Hebcelt Fest, an international Celtic music festival.- Assistance in the assemblage of the company Newsletter, including preliminary InDesign layouts, writing and editing of articles, proof-reading, and distribution.- Responsibility for undertaking a full stock check of marketing collateral. Liaising with external PR, marketing and printing agencies; identifying potential suppliers, receiving quotes and purchasing large amounts of materials within strict budget allocations. Show less

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  The Letters Page

  Sept 2015 - Jul 2016

  Editorial Assistant

  - Weekly editorial meetings with author Jon McGregor, Editor of literary journal The Letters Page published by the School of English at The University of Nottingham. - Regular social media upkeep, including scheduled Facebook updates and the writing and sharing of blog posts on behalf of the journal.- Reading and selecting submissions for publication.- Re-drafting of two types of rejection letters, standard and variable, to send to unsuccessful contributors.- Market research of UK based literary journals.- Management of the events team organising two launch events for Issue 7. - Production of a second academic dissertation exploring the hybridised digital and physical spaces of the city; curation of the creative project ‘Creative Correspondence in the City’ mediated through traditional letter-writing and mobile email communication technology.- The publication of a separate The Letters Page issue, publishing the letters and emails from ‘Creative Correspondence in the City’; insight to desktop publishing using InDesign. Show less

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  Nottingham Festival of Literature

  Aug 2016 - Nov 2016

  Marketing and Administration Assistant

  - Working with the Festival Producer and Festival Programmer to redevelop the brand identity of the inaugural Nottingham Festival of Literature, formerly Nottingham Festival of Words (2012 & 2014); to market and assist in producing a high-quality artistic policy and programme of over thirty events that represent the thematic construct of ‘inclusion’ and ‘exile’ in literature.- Comprehensive administrative planning and upkeep; use of Excel to store data from mailing and guest lists, ticket sales and customer booking information, social media calendar and planner, a large working schedule with details of the status of events, venues and budgeting; management of two Festival email accounts, all of the events using Eventbrite, all social media platforms using Hootsuite to coordinate and schedule posts; building and maintaining the Festival website and blog using WordPress.- Other office administrative duties: note taking at meetings; creating brochure, poster and flyer distribution lists and running these distributions; sending mail; frequent liaison and regular phone calls with key stakeholders; organising student placements, groups of volunteers; assisting the Producer in the arrangement of Festival artists’ travel and accommodation requirements.- Implementation of a new marketing strategy designed around a detailed Audience Development Plan; email marketing and newsletter writing and distribution with MailChimp; analysing tickets sales, revenue growth, social media analytics, producing audience reports; creation of social media campaigns and a crowdfunding campaign. Show less

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  Amsterdam University Press

  Apr 2017 - May 2022

  Alongside her role as Marketing Manager, Lucia also assists the Publishing Director and Managing Editor with commissioning for two book series and standalone titles. Her duties include:- Analysis of developing subject areas in line with the list scope and aims of AUP and its competitors.- Author outreach and management.- Promotion of series online and at relevant subject conferences.- Editorial duties include reading and assessing proposals, financial calculations and contributions, receiving and sending the manuscript to the peer-review coordinator and technical gatekeepers, proofreading and copy-editing.- Assisting with (Open Access) subsidy arrangements. Show less - Developing, implementing and analysing creative end-user marketing and sales plans for English-language academic books in paper and digital format (paid and Open Access).- Detailed metadata check and maintenance of Content Management Systems.- Development of author marketing strategy. Close author support to drive author engagement and retainment.- Managing international communication channels with internal and external stakeholders such as authors, sales aggregators, market representatives, institutions, publishers and other media platforms.- Timely promotion of academic books and book series to the international academic market.- Marketing and sales strategy development in line with the changing scholarly publishing landscape and editorial trends. - Value-driven content creation for online marketing and subject- and industry-related events.- In-depth market and product knowledge.- Website and social media management.- Marketing and editorial copywriting and copyediting.- Daily use of a range of computer applications.- Managing interns. Show less

  • Commissioning Editor

    Apr 2021 - May 2022

  • Marketing Manager

    Sept 2020 - May 2022

  • Marketing, Sales and Content Coordinator

    Jul 2018 - Sept 2020

  • International Marketing Assistant

    Apr 2017 - Jul 2018
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  Sage

  May 2022 - now

  As an academic consultant, Lucia supports higher education departments across the Western and Northern Netherlands through textbooks and other academic resources published by Sage. She assists lecturers with finding suitable reading material for courses across various disciplines while helping to arrange inspection/desk copies and maintain stock and orders with bookstore accounts and vendors.

  • Senior Academic Sales Consultant - Benelux

    Apr 2024 - now

  • Academic Sales Consultant - Benelux

    May 2022 - Apr 2024