John Greenwell

Experience

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  Irwin Union Bank

  Jun 1996 - Oct 2003

  Marketing Officer - Creative Services

  Copywriter/designer for print ads, brochures, posters, point-of-sale pieces, statement stuffers, signage, logo wear, press releases, customer newsletters, and internal employee communications for Irwin Union Bank, Irwin Union Bank FSB, Irwin Union Insurance, and Irwin Union Investor Services, as well as select Irwin Financial Corporation pieces. Implement creative strategies originated by ad agency. Brainstorm creative strategies for ad agency to produce. Retail and commercial print media planner and buyer. Produced 125th anniversary timeline display, online employee logo wear catalog, Marketing department’s intranet site, trade show displays, and numerous customer and employee receptions. Consistently within annual budget. Work with internal customers and external vendors to ensure graphics and image standards were upheld. “Diversity!” training facilitator. Show less

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  Centra Credit Union

  Oct 2003 - Nov 2005

  Marketing Director

  Successfully managed one employee, dozens of partner relationships, and $427,000 marketing budget for $545 million credit union with 18 offices and 100,000 members. Executed media buys and developed planning and tracking spreadsheets. Primary media crisis contact. Developed and implemented employee sales incentive programs to achieve marketing goals. Copywriter/designer for print ads, brochures, posters, point-of-sale pieces, statement stuffers, signage, logo wear, press releases, customer newsletters, and internal employee communications. Annual meeting and special events planner. Established and managed graphic standards. Managed redesign of Web site. Proficiency using Harland Touché Analyzer. Limited experience using Jack Henry and USERS platform systems. Show less

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  IUPUC

  Nov 2005 - Jan 2011

  Director of Communications and Marketing

  Directly reported to and worked closely with Vice Chancellor on assigned projects. Liaison with division heads and other department directors. Established and managed marketing strategies, communications programs, and graphics standards. Responsibilities with several standing committees and project-based teams: Executive Cabinet, Division Heads and Directors, Board of Advisors, Staff Council, Safety Officers, Emergency Control Committee, Emergency Action Plan Committee, Business Continuity Planning, IU-Notify, 40th Anniversary, Web Redesign Team, Diversity Cabinet, Art Advisory Board, Campus Campaign, Commencement, and Campus Master Planning. Campus representation at most campus and many community events, including Convocations, Commencements, Chamber of Commerce Annual Meetings, IUPUI Spirit of Philanthropy Awards, Columbus Human Rights Commission dinners, NAACP Scholarship dinners, and Economic Outlook Breakfasts. CPR/AED certified. Managed communications specialist and student workers. Oversaw vendor relationships. Managed photographic assets, promotional items, and printed materials. Creative director/production coordinator/copywriter/designer for print ads, brochures, posters, signage, e-mails, videos, logo wear, press releases, PowerPoint presentations, and other internal campus publications and communications for IUPUC and distinct campus entities, including IU MBA Program at IUPUC, Center for Business and Economic Development, Executive Education, and Academic Resource Center. Initiated and managed marketing partnerships with local and regional organizations and businesses. Mastery of Adobe Creative Suite and Microsoft Office products. Excellent digital photography and videography skills. Helped drive and support nearly 30 percent enrollment growth over five years, in part through unique high school recruiting initiatives that engaged IUPUC students and their communities. Show less

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  LHP Software

  May 2011 - Apr 2013

  Marketing Director

  Provided input and reported on relevant company issues and initiatives at weekly management team meetings. Co-led a strategic marketing messaging initiative in which I was responsible for collecting input from approximately 20 employees, distilling and condensing the information into common themes, and writing the company’s top-level and tiered messages targeted to external and internal audiences – all based on a process and timeline I developed. Created the brand strategy and generated marketing materials for LHPU, a start-up training division of LHP. Led 10th Anniversary event planning and execution, working with and managing a team of employees from other departments. Built interactive and dynamic PowerPoint presentations for internal and external audiences in collaboration with executive management and sales teams. Created innovative, discipline-specific t-shirts for college recruiting visits that successfully brand the company as professional yet uniquely personable and enable it to compete with much larger and well-known companies. Developed an efficient and easy-to-use system for managing the company’s growing digital assets. Wrote and designed sales sheets, posters, display graphics, direct mail, and all other marketing pieces. Coordinated large photo shoots. Helped develop and promote external industry and educational partnerships. Produced trade show displays for industry and college recruiting events from conception to consent to construction. Identified and evaluated potential industry trade shows and conferences, then handle registrations as well as development and delivery of displays and promotional materials. Interacted with potential clients at trade shows and interviewed potential employees during recruiting trips. Helped plan, promote, and execute employee events. Researched, selected, and produced promotional items for multiple divisions. Developed and managed vendor relationships. Effectively manage department budget. Show less

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  JPG LLC

  May 2013 - now

  Independent Marketing Consultant

  After my position was eliminated at LHP due to restructuring in 2013, I continued to advise the company on marketing strategies and execute new and ongoing projects as a consultant, ultimately resulting in my re-hire as a full-time employee after the company’s financial position recovered in 2014. I continue to work with other companies as a Marketing Consultant, providing strategic plans, graphic design execution, and copywriting services for logos, videos, and social media.

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  LHP Engineering Solutions

  Oct 2014 - Dec 2019

  Marketing Specialist

  Served on internal/external team developing new company name, logo, messaging, and website for engineering services firm with increasing global presence. Working closely with new divisions to launch new products, including leading or participating in the naming process, logo development, and creation of marketing materials such as spec sheets, software icons, and sales videos. Working closely on expansion of LHPU line of business into new markets with new products, including e-learning.

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  Johnny Tee Good

  Jun 2017 - now

  Owner/Principal

  A side-venture to realize additional income utilizing my marketing/design experience by creating spirit wear and uniforms for local companies and athletic teams. Achieved gross sales of approximately $100,000 in the first 18 months of operation.

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  IndyVet Emergency and Specialty Hospital

  Apr 2019 - Jan 2020

  Marketing Director
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  JCB (Jackson County Bank)

  Feb 2020 - now

  Marketing Officer