Jenna Larson

Experience

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  UWSP Dining Service

  Jan 2011 - Aug 2013

  Student Manager of Cashiers

  Selected as student manager location representative for monthly policy meetings. Displayed effective team leadership. Provided weekly management check-ins. Implemented crisis management techniques. Organized national food days marketing platform. Creatively designed display advertisements. Properly documented events and disciplinary procedure.

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  University Reations at University of Wisconsin - Stevens Point

  Dec 2012 - May 2014

  Assistant Special Events Coordinator

  Supported university staff in planning large- and small-scale events including 9 commencement ceremonies with the largest in university history with 1,430 graduates (spring 2013). Responsible for increasing brand awareness. Created diagrams and preparation lists for events. Prepared for potential crisis situations. Developed content for social media sites. Assisted in writing script for chancellor’s events. Developed community relationships.

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  UW- Stevens Point School of Business and Economics

  Jan 2013 - Oct 2013

  Event Planner Intern

  Planned an annual golf outing scholarship fundraiser for Business, Economics, or Communication major students involved with the Society of Human Resources Management. Lead professional business donor meetings. Establish an appropriate timeline for progress. Make reservations with location. Provide proper evaluations after event. Record all processes and report to team.

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  Student Government Association

  May 2013 - May 2014

  Communication and Public Relations Director

  Informed campus and local media about events. Facilitated programming and outreach. Planned and produced a weekly radio show. Developed web pages and social media content. Created and implemented effective branding techniques.

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  Bring A Buddy, LLC

  Sept 2013 - now

  Co Founder and Vice President

  - Founded a non-profit organization based on a campaign addressing a nationwide growing issue of the dangers of walking alone, in memory of a former UWSP student. - Established continued social media presence with a large passionate audience. - Gained national attention including Los Angeles based Chelsea Krost Show. - Oversaw development of a life-saving smartphone application.- Campaign reach to 20+ universities/communities

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  AttractionSuite

  Jan 2014 - Dec 2014

  Media Content Manager Intern

  Create business-to-business marketing platforms. Establish a social media presence on Facebook, Twitter and Instagram. Interview clients to be featured on blogs. Write blog content and convert to news releases. Provide weekly progress reports.

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  University of Wisconsin-Stevens Point Homecoming

  Jan 2014 - Sept 2014

  Promotions Coordinator and Pink Week Committee Chair

  Organize and promote UWSP Homecoming 2014. Plan the 5K super hero run. Manage social and external media. Created the first ever homecoming for a cause which raised over $50,000 for cancer charities, Pink Week. Received formal declaration from the mayor in re-naming a city road.

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  The Chelsea Krost Show

  Jan 2014 - May 2014

  Web Content Developer and Manager Intern

  Update website content and guest information. Use Wordpress to add photographs and blog information. Write content for website and blogs. Communicate with Dede Watson in Los Angeles from Wisconsin.

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  Sentry Insurance

  May 2014 - Dec 2014

  Conduct analysis and research of weekly, monthly and quarterly reports. Prepare forecasts by analyzing trends. Identify concern areas and causes for deviations. Track productivity, expenses, growth and profitability. Provide phone support to sales producers. Prepare proposals and sales presentations. Assist in company rebrand development including external and internal relaunch campaigns. Develop promotional strategy for SentryWorld and @1800 Restaurant. Write content for company intranet and external facing web platforms. Generate storyboards for promotional videos. Create social media strategy for business areas. Drafted a proposal and presentation for intern case competition to increase customer engagement which potentially increased overall net income by $165, 217.00 annually.

  • Benefits, Analytical & Sales Support Assistant

    Sept 2014 - Dec 2014

  • Corporate Communication Marketing Intern

    May 2014 - Aug 2014
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  Stevens Point Area Convention & Visitors Bureau

  Sept 2014 - Dec 2014

  Public Relations Intern

  Engage target audiences by writing editorial copy for print and web based use. Enter information into database management system. Distribute marketing materials through Constant Contact. Administrative and clerical duties. Maintain positive relationships with community.

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  St. Michael's Hospital

  Jan 2015 - May 2016

  Annual Giving and Special Events Coordinator

  Build strong relationships with associates and community members. Creatively develop internal campaign, year-end and ongoing fundraising appeals. Planned and executed 2 large record-breaking fundraising special events in 2015. Work within critical budgets and timelines.

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  Furger Family Farm, LLC

  Jun 2015 - now

  Marketing Manager and Berry Picker

  - Supporting my father's retirement dream- Crop planning, picking, maintaining and planting- Annual marketing and promotion- Maintain highest level of customer service for berry pickers

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  Wisconsin Foundation and Alumni Association

  May 2016 - Dec 2018

  Dual role coordinating the alumni travel and international alumni relations programs. - Develop and implement 30+ events and experiences that engage international and domestic alumni in the life of the university and with each other.- Coordinate travel arrangements for staff and alumni travelling internationally and domestically.- Provides front-line customer service to registrants and those seeking program/event information.- Coordinate annual conference, travel and hotel logistics for prominent international alumni leaders- Manage communication channels to international alumni including print, web, social media, etc. - Document program concept, design and development as well as report on outcomes.- Communicate regularly and professionally with program and event stakeholders.- Understand and effectively utilize organizational policies, processes and technology tools.- Confidently navigate customer relations management (CRM) database and event registration tool to support program delivery and mailing list accuracy.- Assists with scheduling and overseeing staff, alumni and student volunteers for event support. Show less Dual role supporting the alumni travel and international alumni relations programs.- Plan and organize 15+ events internationally per year including all event logistics, contract negotiations, catering and marketing. - Build relationships with alumni in 40+ countries throughout the world to keep alumni connected to UW - Independently plan annual conference for prominent international alumni returning to campus and schedule meetings/receptions with campus/community partners. - Manage customer service and marketing techniques for 160 international and domestic tours annually including record breaking FY18 with 1,000 travelers. - Build relationships with travel operators, insurance operators in order to solve problems and work collaboratively to offer the best product to alumni.- Annual tour selection, contract negotiation, and budgeting based on market trends, traveler patterns and data analysis.- Monitor global events and trends Show less

  • Program Coordinator, International Alumni Relations and Alumni Travel

    Jul 2018 - Dec 2018

  • Engagement Program Specialist, International Alumni Engagment and Alumni Travel

    May 2016 - Jun 2018
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  Overture Center for the Arts

  Apr 2018 - Mar 2020

  Event Manager

  - Oversee scheduled events at the venue, such as weddings, receptions, and conferences. - Coordinate logistics of setup, event timeline, execution and load out for large events. - Work in conjunction with many units such as catering, facilities, house managers, ushers, security, and stage technicians. - Provide high level customer service to event constituents, attendees and Overture visitors. Manage event logistics including A/V and lighting effectively. - Creatively problem solve to ensure a positive guest experience for all events. - Provide post-event evaluations and feedback to make improvements for future events. Show less

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  New Glarus Area Emergency Medical Service (EMS)

  Jun 2018 - Aug 2019

  Emergency Medical Technician

  Volunteer EMT for New Glarus Area EMS. EMT-B coursework completion: May 2019NREMT completion: May 2019EMT-B licensing completion: June 2019

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  New Glarus Fire Department

  Dec 2018 - Feb 2021

  Firefighter

  Ice Water Rescue Certification - February 2019

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  Wisconsin School of Business

  Jan 2019 - Nov 2019

  Event Planner / University Conference Coordinator

  - Oversees all areas related to the conferences, complex seminars, receptions, fairs, meetings and other campus special events (10-500 participants).- Directly supervise 12 student staff members and interns- Services include scheduling space, reserving audiovisual equipment, event planning, and catering sales for approximately 10,000 reservations and 1,200 catered events per year- Utilize an event management software package to reserve space and coordinate all scheduling, site managements and event planning activities for conferences held in Grainger Hall.- Develop and monitor service delivery and operational plans for events and activities.- Ensure high quality service is adhered to for events and activities. Show less

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  UW-Madison Learning and Talent Development

  Nov 2019 - Feb 2021

  - Management of 10 – 12 annual conferences- Implement strategic plan timelines- Research, design and create comprehensive professional development/educational events and materials- Research, identify and contact speakers for conferences- Reconcile deposits and payments, and create budget reports- Oversee student intern training and task management - Model a commitment to respect, diversity and workplace civility Priority areas:- Women in Leadership- Health and Safety- Leadership and Management- Research Professionals- Office Professionals- Employee Career Development- Wellness- Human Resources*Late Night Diversity Forum Planning Committee*Committee for Women at UW*Engagement, Inclusion, and Diversity (EID) Community of Practice Committee*Engagement, Inclusion, and Diversity (EID) Committee* Office of Human Resources Anti-Racism Workgroup Show less

  • Program Specialist, Strategic Partnerships and Conference Programs

    Sept 2020 - Feb 2021

  • Conference Program Coordinator

    Nov 2019 - Sept 2020
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  DEER-GROVE EMS

  Dec 2019 - Feb 2021

  -Leveraged comprehensive knowledge of emergency medicine to assess, treat, stabilize and transport seriously ill or injured patients to area hospitals and trauma centers.-Provided skillful medical care to revive and stabilize patients suffering from traumatic injuries, cardiac arrest, strokes, seizures, drug overdoses, hypothermia and other serious conditions.-Calmed and reassured patients and family members, enabling accurate gathering of crucial information (e.g., allergies, medications, pain levels) to aid in care decisions.-Works alongside paramedic partners, maintaining training. relationships and equipment knowledge Show less

  • Paramedic

    Dec 2020 - Feb 2021

  • Emergency Medical Technician (EMT)

    Dec 2019 - Dec 2020
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  City of Madison, WI

  Mar 2021 - now

  Core Team Member - Heavy Urban Rescue Team (HURT)

  • Firefighter / Paramedic

    Jan 2023 - now

  • Firefighter

    Mar 2021 - Jan 2023
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  Madison Area Technical College

  Feb 2022 - now

  • Fire Services Instructor

    Sept 2022 - now

  • Emergency Medical Services Instructor

    Feb 2022 - now