Gen Nash

Gen Nash

Senior Account Director

Followers of Gen Nash6000 followers
location of Gen NashCape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Driving Engagement Through Visual Innovation

  • Education

    • St Annes

      1991 - 1995
      Matric with exemption

      Activities and Societies: Drama Head of house

    • AAA School of Advertising

      2010 - 2010
      Diploma Brand Management and Client Service
    • University of the Witwatersrand

      1997 - 2000
      BA English, Pschology, International Relations

      Activities and Societies: Drama Head of House

  • Experience

    • Primedia Online

      Dec 2007 - Jul 2009
      Senior Account Director

      Senior Digital Account Director

    • Apurimac.Africa

      Aug 2009 - Jul 2011
      Regional Key Account Director

      Regional Key Account Director allowed me the opportunity to develop and hone my client service skills over the years.

    • Habari Media

      Jul 2011 - Jun 2015
      National Account Manager

      I held the role of Facebook Client Service Director in Gauteng and looked after Facebook's leading blue chip clients in the market and on the African continent. With privileged access to new media developments, Page best practice and insights as they were released, I am well educated on the worlds leading social media platform.I won the Level Up award at the end of 2014 for outstanding contribution to the business.

    • Burn Media Group (PTY) Ltd

      Jul 2015 - Jan 2016
      Account Director

      Forged solid relationships with clients while growing the business and upselling products to existing clients. Forged new relationships and increased overall revenue year on year. Led a fantastic team of account managers and oversaw the growth of each portfolio.

    • Vicinity Media - Get Closer

      Sept 2016 - Jun 2021
      Account Director

      Managed and grew several blue-chip clients over the years, while maintaining fantastic customer service levels and deepening relationships within the industry. Led the monetizing of Vicinity Media's inventory programmatically over the past two years, and in doing so forged new blue-chip accounts and built successful client relationships.

    • RebelRebel

      Jun 2021 - Sept 2022
      Senior Client Partner

      I partnered with large brands such as Vodacom, iStore, KFC, amonst many others to provide strategic recommendations, leadership & management of their accounts in order to deliver outstanding results for both the client and RebelRebel, cementing the relationship and leading to further growth. I have the privilege of working with innovative tech partners such as Spaceback, (Social Display), AdChat, (Conversational Display) and RapidFire, (Console Gaming).

    • Digital Turbine

      Sept 2022 - Sept 2023
      Coastal Sales Manager

      Digital Turbine is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. Show less

    • Heed

      Sept 2023 - Apr 2024
      Coastal Sales Manager
    • Amplified Media

      May 2024 - now
      Managing Partner
  • Licenses & Certifications

    • Google Adwords

      Google Ads
    • Google Analytics for Beginners

      Google analytics
    • Bachelor of Arts

      University of the Witwatersrand
    • Google Ad Manager

      Google
    • Facebook Blueprint Certification

      Facebook
    • Brand Management

      AAA School of Advertising
    • Google Certification

      Google
      Jan 2019
    • Advertising on Instagram

      LinkedIn
      Oct 2021
      View certificate certificate
    • Introduction to Programmatic Advertising

      Udemy
  • Honors & Awards

    • Awarded to Gen Nash
      MOST Awards Best Digital Media Owner Award 2012 MOST Awards 2012
    • Awarded to Gen Nash
      Bookmarks Best Digital Sales House Award 2010 Bookmarks 2010
  • Volunteer Experience

    • Volunteer

      Issued by Round Table
      Round TableAssociated with Gen Nash