Francis Chay

Experience

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  Lightzone

  Jan 1999 - Jan 2000

  Freelance

  Account servicing

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  CommunicAsia Online / Voxmedia

  Jan 2001 - Dec 2002

  Account Manager

  Responsible for daily account management, new business and partnership development within the Info communication industry. Main account includes CommunicAsia, supporting in the operation of running and maintenance of the digital asset. Includes email marketing to over 300,000 visitors and exhibitors, co-ordinate content and design updates for the over 16 micro sites. Other responsibilities: • Assist my manager in government grant application for local SME is expansion to oversea and digital • Creating digital solution for transforming their traditional business model in restricting the growth of SME such as extending reach online as well as providing loyalty programs• To strike strategic alliance between SME clients in their marketing activities Show less

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  Caffeine interactive / Caffeine Media

  Dec 2002 - Jun 2005

  Entrepreneur / Co founder

  Stepping up as an entrepreneur as a founding partner of an interactive agency, building a name for us in the industry. Despite being a small and new, our agency won a couple a great projects includes - Digital campaign for the launch of Skoda Superb which reel in over 120 test-drives and over 600 referral in the 1st week of the campaign - Sentosa island life digital campaign with over 3,000 visitors around the world in the 1st year - Jumbo seafood restaurant loyalty program that is still running till date for over 15 years.• Help SME and multi national in websites and e-commerce portal building and maintenance • Providing web trends analytics services to advice client on online resource management – Search engine, banners, PR etc• Create and implementation of CRM solutions for retailers and SME such as loyalty card, point systems and members reward program • Exhibition and retail installation projects Show less

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  Euro RSCG Life

  Jun 2005 - Dec 2006

  Client Service Director (Mainland China)

  HApplying my agency and CRM experience to healthcare in China. Besides day-to-day management and leading a customer facing team of 6 and a call center of 5. I was also the key lead for Schering Plough OTC campaign and Fujisawa patient adherence program (Patient CRM/ call center). The greatest achievement for the team in 2006 is winning BMS Baraclude launch, one the big blockbuster drug to be launched in China and personally my first RX retainer client.Day to Day responsibility • Ran both the traditional and digital business in Healthcare, involve in multiple end to end planning and execution such as KVs and messaging creation, CME, National Symposium, launch campaigns, Annual Plan of action meetings, sales motivation and patients program etc• Provide strategy planning and leading thinking for new pitch and business development• Infuse digital into the traditional mix for OTC business • Mange and lead organic growth of the agency with existing clients such as BMS, Schering Plough, AZ and Sanofi • Ensure smooth operation of the call center and CRM program Show less

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  McCann Healthcare

  Dec 2006 - Apr 2009

  Business Director China / HK

  My task was to support the 35% year on year growth ambition, managing a team of 10 vey-committed individual. The team in 2009 contributes close to 50% of the total agency income. The role requires to stay nimble on our toes constantly having to switch between therapeutic area and campaigns in new business pitches as well as creating new product and services that would create more value for existing client’s brand and business. I was also required to play key roles in global communication for global account alignment.I was awarded Interpublic Group ( IPG) Chairman Award for Growth in 2008 and our team won a Silver Effie in 2009 for Omron health meters. Daily responsibilities • Lead and manages McCann healthcare New Business team of 10 strong• Work closely with regional and global team on development of global account into China as well as account from China to other region• Extended the current offerings to digital, OTC and Patient education Show less

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  Sudler & Hennessey

  Apr 2009 - Nov 2010

  Deputy GM (China)

  Responsible in managing shanghai office P&L and the agency’s daily operation including HR and finance. The personal challenge was moving beyond being good at managing business opportunities to being a good people manager. During my term, I have successfully hired key roles in the agency on both the account, medical and creative ends and our turn over is less than 10% compares to industrial average of 30%Business has also picked up as we delivered year on year growth is over 45% in 2010, greatly due to a successfully win on the launch campaign retainer of global block buster Avastin Daily responsibilities include• Ensure smooth day to day operation including relocation or the new office• Uplifting the overall capabilities of the agency -skills in digital, patients outreach and adherence • Recruitment and attraction of higher quality talents. • Optimizing agency’s effectiveness through Man hour vs output Show less

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  EDoctor

  Nov 2010 - Jul 2011

  Deputy GM

  Witnessing the limitation in the traditional face-to-face model and the raise in digital behavior among HCPs. This opportunity provides me to refocus back to my roots on digital, aim to provide enabling technology to common Reps and marketers, allowing them increase reach to more customers and improving quality of the face-to-face interaction.I personally lead and oversees the company’s webcast and on demand content services, over period of 6 months with over 40 multi cities webcast and over 200 surgical on demand contents targeted for distant CME enrichment platform. Leading edoctor to become one of the leading service providers in webcast solutions in HealthcareWith the launch of Apple ipad, I helped co develops Ipad detailing solution with interactive content for over 10 brands in the 1st 6 mths of our platform launch.Creating digital commodities for Healthcare industry• To run one of the largest local healthcare digital solution provider over 200 staffs• Heavily involved in new product and service development especially in remote meetings and FF interaction• Overall capabilities building of the customer facing team Show less

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  Across

  Jul 2011 - Jul 2013

  Managing Director, digital transformation consultant- Greater China

  The role offers excellent opportunities to again play the entrepreneur with a great service catalogue to offer to Pharma’s rising pain and focus in digital. We are definitely one of the first groups that provide multichannel consulting focusing in pharma. Personally conducted over 15 open seminars and training sessions in China, Hong Kong and Singapore.And had successfully supported in role out of CLM projects for Novo Nordise Pen 5 launch on MI and MSD DPP4 CLM launch on Veeva. These projects scope covers providing guiding and support to content flow and analytics, main work in change management such as FF training as well as internal process optimization. Main responsibilities • Consultancy setup and day to day operation • New business and local services development • Strong focus around capabilities assessment and building, change management and landscape analysis and CLM specific to China’s environment • Creation of china specific training as well as “rep equivalent” model to better help senior stakeholders plan their commercial strategy Show less

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  Pfizer

  Aug 2013 - Jun 2020

  As part of career development in gaining more other market’s experiences, was provided an opportunity to focus on strategic work in APAC region focusing on building customer centric capabilities Main responsibilities include consultative support to advance market such as Japan, Korea and Australia personalization and automation. Hand holding and digital capabilities roll out for transformational markets like Taiwan, Singapore, Hong Kong and Malaysia. Supporting above markets transformation and implementation on system implementation, process optimization, training programs as well as innovation projects for future and beyond Show less Pfizer China besides being the biggest pharma company in China, it’s also the most sale force centric company with over 5,500 reps on the ground. My key task is to enable China with MCM capabilities within the next18 mths and to pilot varies go to market model inline with the business objectives. Being the first person on the ground with a role in Digital with no precedent lend on, I initialed the 4C’s roadmap- Channels, Customer’s data, Content and Change management to better align global and local expectation.At the same time China being a very sale centric organization, FF augmentation is key as an important component for change management, allowing customer facing colleagues and leaders to better understand how digital could play a role in the go to market model. Later the FF augmentation work done in China has later been shared to other markets as best practices, since we are one of the first markets to have roll out such an initiative. Show less

  • Asia Innovation Lab Lead

    Dec 2019 - Jun 2020

  • Customer Experience Omni Channel Lead (APAC)

    Mar 2018 - Dec 2019

  • Digital Transformation Director

    Nov 2015 - Mar 2018

  • China Region eMCM Lead

    Aug 2013 - Nov 2015
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  HFA Healthcare Fintech Alliance

  Jun 2020 - Jul 2022

  Board Of Advisors HFA

  Founding member and Advisor

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  Bayer

  Jul 2020 - now

  A minute employee spend on navigating internal task and process is a minute too long. Empowering the employee to spend more time for their customers. To create a more efficient and dynamic workplace. Leading strategic Human Capital transformation,Digital Transformation, Digital and process automation, AI implementation, Experience Design, Service Design, Digital Agility. Inside out transformation, ensuring the organization stays competitive and relevant in the New Normal. Leading business design, Service Design, Digital transformation, Digital agility, Employee Experience design, Experience and Process Automation, AI

  • Digital transformation / EX Lead

    Jan 2022 - now

  • Digital Transformation lead

    Jul 2020 - Jan 2022