Lindsay Bianco

Experience

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  Consumer Technology Association

  May 2004 - Aug 2004

  Intern, Member Relations
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  Consumer Technology Association

  Dec 2004 - Jan 2005

  Intern, Government and Legal Affairs
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  Consumer Technology Association

  Jun 2005 - Feb 2014

  Directed all digital communications for North America’s largest technology trade association, supporting 2,000+ member companies and hosting the International CES, the most influential tech event in the world, hosting 2,219 exhibitors and 170,000+ attendees. • Led 25 content editors and freelancers to manage 4 websites, a blog, podcast, a YouTube channel, and social media accounts. • Generated 466 blog posts in 14 months to drive inbound marketing efforts leading to substantial readership growth. • Developed and implemented CTA’s online content marketing strategy for web and social media, highlighted by orchestrating a YouTube content creator partnership that generated 4M views for less than $2,000. • Managed official communications efforts via website, liaising with dozens of departments to ensure content was accurate. • Personally produced a broad spectrum of digital content including infographics, photos, videos, and sharable presentations. • Provided hands-on web and social media training to relevant staff members to empower effective content creation. • Guided the documentation and maintenance of brand guidelines for all digital communications across CTA. Show less Held 2 internships during college in Member Relations and Government & Legal Affairs. Was hired full-time after graduating in 2005 as Coordinator of Member Relations, and received multiple progress promotions until taking on the Manager, Member Relations role.- Increased content submissions 54% while managing association blog, Digital Dialogue and managing blog traffic and engagement by producing and promoting weekly Live Chat. - Analyzed data and wrote monthly reports and executive summaries for social media team and senior staff while providing support and thought-leadership for social media committee. - Delivered multimedia and social media support for member relations department and social media team before, during and after International CES. Show less - Produced event and SmartBrief podcasts. - Designed and managed four International CES member lounges, including staffing, vendor relationships for catering and other on-site services.- Revitalized Webinar Program by diagnosing and resolving technical and procedural problems; ultimately leading to a checklist that increased transparency and efficiency. During my administration of this program, it was routinely identified as a top member benefit in the annual Member Satisfaction Survey.- Produced video content at International CES; appeared in, shot, edited and posted over 15 videos during four day show.- Filmed and edited CEO’s Inside the Office monthly video address; these videos highlighted successes, departmental roadmaps and industry musings resulting in a more cohesive and informed staff. Show less - Prepared Division Board, Working Group, and Committee Meeting Minutes, processes, and standard operating procedures.- Managed the Mobile Electronics Certified Professionals (MECP) program which included creating and maintaining the e-newsletter; trained and transitioned the MECP program's day-to-day operation to CEA contractor.- Oversaw presence at all MERA/CEA Regional Workshops, MERA KnowledgeFest, Distributor shows, and other industry events.- Managed the Division Board Elections process.- Responded to phone calls, e-mail, and other correspondence from internal and external customers providing exceptional customer service.- Updated and maintained association database, contact lists, and files. Show less

  • Manager, Digital Media Marketing

    Oct 2012 - Feb 2014

  • Manager, Member Relations

    Mar 2012 - Oct 2012

  • Specialist, Member Relations

    Mar 2009 - Mar 2012

  • Sr. Coordinator, Member Relations

    Apr 2007 - Mar 2009

  • Coordinator, Member Relations

    Jun 2005 - Apr 2007
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  Specialty Equipment Market Association (SEMA)

  Mar 2014 - Dec 2021

  Direct revenue-generating strategy and operations for the registered 501c3 organization, raising $650K+ for charities including Victory Junction, Childhelp, and the Austin Hatcher Foundation. Responsibilities include managing the 10-member volunteer committee, driving all marketing efforts, and the planning and facilitation of major fundraising events.• Planned and delivered 4 Charity Vehicle Builds & Auctions, raising $500K+, coordinating all logistical aspects of the build including recruiting, training, and managing volunteers, procuring donated vehicles/parts, and managing auction operations. • Coordinated the annual SEMA Installation & Gala each spring, hosting charity representatives and donors to make connections, managing pinewood car races, selling SEMA Cares merchandise, and collecting donations, raising $50K+ per year. • Conceptualized and executed SEMA Cares’ first-ever Cars & Coffee event, inviting community members to showcase custom vehicles to 100’s of attendees, raising brand awareness and $6K for our charity partners from community donations.• Led marketing and communications for the fundraising events, developing communications plan, creating an editorial calendar, writing copy and generating graphics for social media, and facilitating outreach to drive participation and registration. • Managed financial planning for fundraising events, creating budgets, forecasting revenue, negotiating with vendors on venue, catering, staffing, and equipment costs, as well as operating accounts payable and receivable. • Convinced the SEMA Board of Directors to commit to matching donations up to $100K, effectively doubling fundraising results. • Managed this responsibility while still completing the full-time Sr. Manager, Membership Projects role with SEMA. Show less Lead membership and engagement initiatives for the largest automotive trade association consisting of 7,500 member companies, planning marquee events, overseeing member support services, and ensuring high-value experiences to drive member retention.• Maintained exceptional member retention scores, highlighted by an industry-leading 86% retention rate in 2019. • Managed a Customer Service Specialist to support members via phone and email, managing 4,500+ member interactions yearly. • Overhauled the digital member experience, playing a central role in the SEMA members website redesign, leveraging website traffic data to identify opportunities to increase digital member engagement and implementing live chat functionality. • Streamlined member outreach by tracking website usage patterns to build more complete profiles on members, allowing for targeted outreach to individuals based on their unique interests and needs. This contributed to high member retention scores. • Developed the COVID-19 member engagement program, identifying member pain points during the pandemic and rallying a call center team of 25 to place over 9,000 calls to provide customized services to members to ensure continued value add. • Revitalized the SEMA Hall of Fame Program, increasing applications by 254% over 5 years, managing the awards ceremony banquet, generating national media attention, and elevating the status of HOF members. Managed all planning, delivery, and assessment of the program including communications, ceremony execution, and overseeing an annual $100K budget. • Executed the SEMA Industry Awards program, managing logistics for the nomination committees, planning all aspects of the awards ceremony, leading marketing efforts for nomination and event attendance, and overseeing logistics on event day. Show less

  • SEMA Cares Staff Liaison

    Mar 2017 - Dec 2021

  • Senior Manager, Membership Projects

    Mar 2014 - Dec 2021
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  AnitaB.org

  Dec 2021 - now

  Manager Membership Programs

  At AnitaB.org, we envision a future where the people who imagine and build technology mirror the people and societies for whom they build it. We connect, inspire, and guide women in computing, and organizations that view technology innovation as a strategic imperative.Our social enterprise supports women in technical fields, as well as the organizations that employ them and the academic institutions training the next generation. A full roster of programs helps women and non-binary technologists grow, learn, and develop their highest potential. Show less