
Chaitanya Lakshmi Edibilli
Product Designer

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About me
Strategic product designer | Problem solver | HRMS | B2B SAAS | Fintech | Aligning business goals and user needs to create scalable products.
Education

GAYATRI VIDYA PARISHAD COLLEGE OF ENGINEERING FOR WOMEN
2017 - 2021Bachelor of Technology - BTech Computer Science
Experience

Freelance
Dec 2020 - Sept 2022Product Designer✅ Collaborated with clients to understand their business objectives and design products that meet their needs, resulting in an average of 85% satisfaction rate with the end product✅ Developed user personas, user flows, and wireframes to guide the design process, ensuring a seamless user experience✅ Established a robust design system, ensuring design consistency and efficiency✅ Conducted competitive product analysis, heuristic evaluation and synthesized feedback from potential clients, resulting in the formulation of product features and strategies that led to a increase in user engagement.✅ Created wireframes, storyboards, and sitemaps that effectively communicated design concepts to clients, resulting in a reduction in design-related revisions.✅ Redesigned websites and mobile apps for multiple clients, resulting in a increase in user engagement and a increase in overall user satisfaction✅ Designed interactive prototypes and conducted user testing with multiple participants resulting in increase of user engagement Show less

Credochain
Oct 2022 - Dec 2022Product DesignerIdeated an MVP B2B product from scratch with a core team✅ As a core member of the team, actively participated in the ideation and conceptualization of Web-application facilitating secure and efficient transactions between buyers and suppliers ensuring alignment with the company’s vision and goals✅ Established a product hierarchy, resulting in increased stakeholder satisfaction✅ Collaborated with the development team to implement new features and optimize the user experience, resulting in 20% increase in customer satisfaction. Show less

Keka HR
Dec 2022 - Mar 2024Associate Product DesignerWorked in the leave & attendance module at KEKA , a crucial & complex module of the B2B SaaS HRMS product that secured a record-breaking Series-A funding of $57 million in 2022✅ Designed over 30 features with some of the features being used by over 3500+ employees and 300+ privileged users.✅ Saved over 48cr worth of employee money being lost in penalties by designing a proactive system that helps reduce attendance mistakes which lead to loss of pay.✅ Designed an MVP feature called Rule based assignments which has reduced time taken for HR in employee onboarding by 90% by automating policy assignments✅ Reduced 40% of customer tickets that are raised as issues by revamping the penalisation policy✅ Reduced 8% of customer tickets that are raised as issues by revamping the Sync tool✅ Designed the weekly overtime feature to launch in different geographies like USA & UK by analysing markets (users & compliance) and tweaking the system accordingly.Edit Show less

Freelance
Apr 2024 - Sept 2024Product Designer
Zemoso Technologies
Oct 2024 - nowUX Designer II
Licenses & Certifications
- View certificate

UX Foundations: Storytelling
LinkedInMay 2023
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