John Goosman

Experience

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  BrandDirect Marketing

  Jan 1998 - Jan 2001

  Director, Internet Marketing

  Performed online marketing program development initiatives. Participated in online display advertising and web development / monitoring.• Developed creative, copy, and monitored website traffic determining effectiveness of content, achieving positive results and establishing viability of new sales channel and revenue stream.Manager, Product Marketing Operations 1998 - 2000• Established operational protocols and introduced efficient business processes.

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  SIPS By Sherm (Division of Sarje, Inc.)

  Jan 2001 - Jan 2002

  Director, Sales and Marketing

  Drove revenue growth and expanded customer base of start-up division for home management service company.• Directed all aspects of sales management, marketing, business development, strategic planning, and public relations; bringing in new inquiries furthering business viability.• Conducted market research, identifying emerging trends, determining viability in marketplace.• Executed all communications efforts copywriting, press releases, corporate website design and coding, media planning, and collateral design, creating market buzz for company around new efficient trends in construction. Show less

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  Unimin Corporation

  Jan 2002 - Jan 2016

  Progressive leadership roles. Provided leadership, creative direction, and project direction to all aspects of corporate marketing, communications team, interns, and internal stakeholders. Maintained budget and execution management responsibility for print media (planning and placement), trade show design and execution, social media, and digital marketing. Defined creative process and user aesthetic of corporate and business segment websites and interactive media. Sourced and managed vendors and departmental support personnel activities. • Directed creative development and approval process, adapting value proposition of core brands into communications contexts, streamlining business processes, improving efficiency and creation of consistent and recognizable brand communications.• While staying on or under budget, led marketing efforts for domestic and international trade show stand design and corresponding communications. Achieved brand recognition, preference, and customer loyalty by translating business plans, brand strategies, and sales objectives into persuasive communications to customers.• Championed efforts driving brand visibility, supporting domestic products in local markets, and promoting franchise brands with global sales objectives, establishing franchise brands in foreign markets and growing year-over-year sales of domestic products.• Managed and consulted with outside business partners and other business units on communications aspects and guidelines needed to achieve sales goal, while guiding stakeholders’ establishment of communications aspects of newly formed brand programs.• Developed unifying corporate brand logo elements as first step on transitional path using one corporate name, ensuring adherence to new logo elements by creating and publishing corporate brand guidelines. Show less Managed marketing communications functions in partnership with brand managers. Maintained product specification sheets, trade show scheduling, collateral inventory, print scheduling, and advertising contract management and placement. Consulted with marketing team and outside vendors to ensure consistent brand visuals and written messaging.• Led effort to source, interview, and work with new trade show stand contractors, resulting in using new vendors with rental systems, increasing design flexibility, modernizing presentations, and reducing overall cost.• Streamlined product specification sheet process creating standardized reporting for yearly process evaluations of hundreds of products; increasing accuracy and project efficiency.• Expertly managed communications responsibilities for four major, and several minor, markets by smartly and economically utilizing outside vendors, and optimizing time management and workflow processes with ad placement, collateral fulfillment, and trade show management. Show less

  • Manager, Marketing Communications

    Jan 2010 - Jan 2016

  • Marketing Communications Specialist

    Jan 2002 - Jan 2010
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  Grows Business through Strategic Communications to Internal and External Stakeholders

  Jan 2016 - now

  Targeting Director of Marketing and Communications Roles

  Targeting Senior Marketing and Communications Leader roles at corporations in need of strategic and creative, promotional, communication, and business development leadership.

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  CIMTechniques Inc.

  Mar 2018 - Jan 2020

  Director of Marketing Communications
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  Active Minerals International

  Jan 2020 - now

  Marketing Communications Manager