Kayla Hughes

Experience

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  Dutch Wonderland Family Amusement Park

  May 2007 - Sept 2008

  Guest Services Representative

  Customer Service/Communication Skills, patience, problem-solving skills, handle money, maintain confidentiality, maintain upbeat persona, handle pressure, speak with customers and answer questions in person and over the phone

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  Penn Medicine Lancaster General Health

  Jun 2011 - Jun 2014

  Document Imaging Specialist

  preparation, scanning and indexing, complete work according to customer specifications and quality procedures, prevent or eliminate defects or mistakes within patient charts, maintain high quality standards, ensure that all projects leaving the production floor are properly packaged and labeled, finish work in timely matter while still upholding quality, comply with confidentiality policy, handle basic maintenance of equipment

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  Collectible Knits & Gifts

  Jan 2013 - Jun 2014

  Social Media Intern

  develop marketing plans and strategies, use different mediums to implement these strategies, make use of social networking sites not only to relay information but relay it effectively, use different voices depending on the medium, attend events

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  Aspire Ventures

  May 2014 - Jan 2015

  Marketing and Communications Intern

  SEO, metadata, create and maintain Google Sheets and Docs, design social media posting calendar via Google Calendars, assist in maintaining social media presence, ghost write blog posts and press releases, internal and external research

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  Philadelphia magazine

  Jan 2015 - May 2015

  Marketing and Special Events Intern

  Attend site-visits and events representing the magazine, fact-check and proof advertisements, maintain spreadsheets and word documents, external research

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  Wavelength Marketing, LLC

  Jun 2015 - Oct 2016

  Digital Marketing Strategist

  Copywriting, social media development and creation, landing page copy, blog writing, email copy, SEO, digital integration (web, social, mobile), content and results driven marketing

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  Hempfield School District

  Nov 2015 - Jun 2016

  Assistant Junior High Girls Basketball Coach
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  Income Store

  Oct 2016 - Jul 2018

  Income Store manages and optimizes high-traffic revenue-generating websites for partners. Our partners receive passive income from the sites' monetization efforts. Site optimization includes anything from SEO, link-building, affiliate marketing, ads, social media, blogging, etc. I am one of the team members responsible for creating strategic growth plans for incoming sites in our portfolio. I also help with site-transfer and acquisition processes. I also manage the optimization processes (such as those listed above) for a handful of sites in our portfolio. These sites mostly rely on SEO, affiliate marketing, and ads for monetization. We use various tools for data analysis, research, and optimization such as AHREFS, SEMrush, ThriveThemes, BuzzSumo, PitchBox, MailChimp, Aweber, Facebook Business Manager, AuthorityHacker Pro, etc. Show less

  • Digital Marketing Strategy Manager

    Aug 2017 - Jul 2018

  • Senior Marketing Strategist

    Oct 2016 - Aug 2017
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  Godfrey

  Jul 2018 - Sept 2020

  Digital Marketing Manager

  Implements digital marketing solutions aligned with clients' business challenges and opportunities. Supports and executes ongoing PPC, SEO, email, social, and marketing automation campaigns. Works cross-functionally with creative, strategy, and account team members. End-to-end SEO and PPC program management. Analyzes and reports on the effectiveness of programs and provides ongoing insight and recommendations to further improve results. Godfrey is a full-service business-to-business marketing agency that works with national brands such as JLG, Johnson Controls, Emerson, Bosch Rexroth, Kluber, and SKF. Show less

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  Capital Blue Cross

  Sept 2020 - now

  Works collaboratively with internal business areas to inform strategic initiatives and report on outcomes. Supports the information needs of the organization and new and ongoing corporate initiatives. Works directly with Digital Experience team members to provide analytics suggestions to improve campaigns. Analyzes information requests, designs and develops appropriate solutions for reporting. Researches, analyzes, and recommends changes to existing outdated processes. Works with cross-functional teams to propose and support corporate information solutions to meet ongoing internal and external stakeholder needs. Leverages the tools currently on hand (Google Analytics, Tag Manager, Einstein, Monetate, etc.), but continues to look for new products that will increase efficiency. Develops criteria for enhancements using the Agile methodology to support and maintain SEO and SEM ranking and results.· Provide input for digital marketing strategies, specifically website, mobile and interactive strategies, as a subset of the overall marketing plan.· Develop and maintain SEO analytics strategy to ensure elevated rankings.· Monitor competitive and industry web and mobile trends and resources; make recommendations to the Digital Strategy Manager.· Documents and translates business requirements into system specifications, creates and maintains Meta data documents, and source to target mapping documents according to company policies and templates.· Makes appropriate recommendations and modifications to improve and enhance the capabilities of Digital Experience.· Execute and analyze analytics for new and existing projects.· Where metadata drives process or contributes to organizational value, ensures that stakeholders own and understand impact while overseeing the implementation process. Show less Part client management, part strategic adviser. Creative problem solver that builds and manages end-to-end integrated marketing strategies for complex B2B and B2C programs, with audiences such as Provider Network and Employer Groups. Leads collaborative activities with key internal stakeholders (such as Population Health Management and Health Promotion and Wellness) to develop data-driven campaigns and initiatives that drive sustainable growth, spur behavior-influencing customer engagement, and ensure Capital BlueCross is poised to evolve in an ever-changing market. Shapes and manages integrated marketing strategies built upon goals, KPIs, and marketing services in order to to satisfy clients’ and the greater business’ needs. Understands clients’ objectives and provides clear, creative solutions that will help them succeed. Works closely with department leadership to propel innovation and creative ideation for accounts and the company at large. On top of having the resiliency to balance a workload of diverse projects and the daily management of accounts, this role has the liberty to create and refine strategies that will deliver results. Show less

  • Senior CX Digital Strategist

    Aug 2024 - now

  • Consumer Data Analyst, Digital Experience

    May 2022 - Aug 2024

  • Account Strategist, Enterprise Marketing

    Sept 2020 - May 2022