Michaela Eichlerova

Experience

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  Webster

  Jan 2005 - Nov 2009

  Senior PR manager
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  Media In

  Jan 2005 - Oct 2005

  PR Manager
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  Novartis AG

  Jan 2009 - Nov 2010

  Brand Manager

  Infectious Diseases, Transplantation & Immunology (IDTI)

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  LadeePharma Slovakia s.r.o. (Exeltis)

  Nov 2010 - Jan 2014

  • Marketing Manager

    Jan 2013 - Jan 2014

  • Product and PR manager

    Nov 2010 - Jan 2012
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  Galderma-Spirig

  Jan 2014 - Jan 2016

  Product Manager Rx

  Product manager for Czech and Slovak republicResponsible for the development and implementation of product strategy with respect to particular products and existing marketing activitiesCreation of product materials and presentations, seminars, national and international congresses.Responsibility for the preparation of the budget for the evaluation of cost-effectiveness of the data activitiesParticipation in data collection, evaluation and analysisCommunication with the target group of pharmacists and medical specialists, dermatologists, pediatricians, with opinion formers experts as well as PR communication at lay publicPricing and reimbursement of medicinesMonitoring and Implementation of legislative requirements Training of existing and new REPs.Design and cooperation in the development of corporate websites.Preparation and implementation of Internet advertising (banners, AdWords, PR ...), activities on social networks (FB, user forums)Work and analysis in the IMS program.The interim Sales manager Rx for Czech and Slovak republic (January - June 2015)Direct supervision of 8 sales representatives Supervisory responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problemsDeveloping, implementing, and measuring outcomes of strategic business plans in order to meet sales objectives while in accordance with all applicable company and regulatory standards. Plan and execute district sales meetings, conduct routine performance evaluations of sales representatives.Responsible for analyzing sales data, performance, and trends. Formulate and implement strategies for representatives to create product demand and sales revenueProducts in my management – Rx Galderma portfolio:Rozex, Mirvaso (new launch), Soolantra (new launch) Differine Metvix Loceryl Clobex, Silkis Actinica Voir moins

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  Galderma-Spirig Czech and Slovak republic (Nestle Skin Health Company)

  Jan 2016 - Jan 2018

  Sales and Marketing Manager Rx Czech and Slovak republic

  - Development and execution of the prescription strategy (product portfolio, distribution channel, investment prioritization, sales strategy, and annual plans), maximizing the sustainable growth of the prescription business- Design and implement strategic and operational marketing plans within the CZ and SK markets. - To develop marketing campaigns that creates competitive advantage and drive commercial performance - Leadership and motivation of the sales team to achieve agreed sales targets Voir moins

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  Sanofi

  Jan 2018 - Jan 2021

  Customer Engagement Manager
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  Swixx BioPharma

  Jan 2022 - now

  • Marketing Manager Hematology & Oncology

    Jan 2023 - now

  • Sales Marketing Manager

    Jan 2022 - now