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Jules Cassano

Jules Cassano

Founder | Marketing Strategy, Branding & Social Media Consulting

Followers of Jules Cassano2000 followers
location of Jules CassanoLos Angeles Metropolitan Area

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  • Timeline

  • About me

    Director of Client Relations at The Loom Collective | The premier creative partner for public and private investment firms.

  • Education

    • Fordham University

      2013 - 2017
      Bachelor of Science (BS) Business Administration and Management, Concentrating in Marketing

      Activities and Societies: Residence Halls Association, Office of Residential Life, Office of Admissions Graphic Designer for the Gabelli School of Business, Residence Halls Association, the Fordham Foundry, the Smart Girls Group, and various student run organizations and clubs. Currently a Resident Assistant in a freshmen residence hall. Formerly an active member in the student run organization known as Residence Halls Association. Instrumental in designing promotional material and advertisements for student run on-campus activities. Deans List recipient for the 2013-'14, and '15-'16 academic… Show more Graphic Designer for the Gabelli School of Business, Residence Halls Association, the Fordham Foundry, the Smart Girls Group, and various student run organizations and clubs. Currently a Resident Assistant in a freshmen residence hall. Formerly an active member in the student run organization known as Residence Halls Association. Instrumental in designing promotional material and advertisements for student run on-campus activities. Deans List recipient for the 2013-'14, and '15-'16 academic years. Gabelli School of Business representative for incoming students interested in business and marketing. Show less

  • Experience

    • Julia Cassano Consulting

      Sept 2010 - Sept 2022
      Founder | Marketing Strategy, Branding & Social Media Consulting

      I help brands communicate through visual marketing strategies and in turn, facilitate creative storytelling across multiple platforms. Current Clients:- The Allure Store - Ibex Previous clients include: - Matchaful- Red Bull- June Homes- WallplayServices include: - Creative (graphic & web design services including copy editing; product/packaging design; logo development; brand assets & style guide creation; UI/UX wireframes & app design; vector graphics) - Consulting (social media content creation & account management; content marketing strategy, campaign ideation & integration in-platform; visual brand development across multiple platforms; strategic brand partnerships; deck design) Show less

    • Abercrombie & Fitch

      Jun 2012 - Nov 2012
      Model/Sales Associate

    • Estro Communications

      Sept 2012 - Jun 2013
      Graphic Designer

      Responsibilities Include:- Graphic Design of promotional materials for the following brands; Ramar Foods Inc. (Magnolia), Conger LH, Energy Bites, & Sook Pastry- Social Media Content and Postings- Social Media Marketing- SEO- Corporate Identity and Branding

    • Bridge USA LLC

      Sept 2013 - May 2014
      Graphic Designer and Social Media Manager

      Bridge USA is an educational technology start up that is attempting to increase awareness of their educational software. - Designed advertisements, promotional materials, and web-based/social media content- Operated social media and coordinated marketing efforts in order to increase brand awareness - Ran and participated in product simulations to demonstrate educational technology software

    • Fordham University

      Sept 2013 - May 2015

      Provided support and guidance to first year university students living on Fordham's Rose Hill CampusResponsibilities include:- Holding floor meetings and explaining/enforcing University housing policy- Coordinating programs and events to encourage academic and career success, cultural excursions, religious awareness, social responsibility, and ethical behavior- Work office hours to provide building wide support for locked out students, students needing guests passes, and maintain order throughout the building Show less

      • Resident Assistant

        Apr 2014 - May 2015

      • Graphic Designer

        Sept 2013 - May 2014

      • Admissions Assistant

        Sept 2013 - May 2014

    • Can Too Foundation

      May 2014 - Aug 2014
      Marketing and Graphic Design Intern

      Can Too is a cancer fundraising organization that coordinates fundraising activities all over Australia. - Graphic Design; print and web advertisements, email content, infographics - Social Media management; instagram, twitter, Facebook - Putting together marketing promotional materials to distribute to the public - Powerpoint presentation design

    • DMR Architects

      Jun 2015 - Aug 2015
      Marketing Intern

      Working within the marketing department of a top New Jersey Architecture Firm. Responsibilities include: - Graphic Design (Adobe Illustrator and Photoshop)- Social Media Management (Managing/creating Facebook, Twitter, & LinkedIn Posts/Content)- Creating E-Blasts- Project Sheet Layout Design (Adobe InDesign)- Designing and ordering of promotional materials such as newsletters and brochures- Updating Excel Spreadsheets- Delivering RFPs/RFQs to clients- Photographing project sites- PowerPoint presentation design Show less

    • The BLU Market

      Jan 2016 - Aug 2016
      Senior Graphic Designer

      Responsible for UI/UX mobile and web application design, client and in-house app development design, developing brand identity, & producing cohesive designed content

    • We Heart It

      May 2016 - Aug 2016
      Design Director and Content Manager

      - Design and strategy consultant for client campaigns, pitch decks and proposals worth up to $350K- Developed targeted marketing strategies for clients such as Youtube Red, Maybelline, L'Oreal, H&M, Converse,The CW, & Essie to optimize their exposure on We Heart It's mobile application network- Worked with teams internationally to coordinate global and regional sales efforts and marketing strategies

    • Discovery Communications

      Jan 2017 - Apr 2017
      Digital Advertising Sales Marketing Intern

      - Created custom marketing solutions and assisted in designing proposal materials in response to pro-active requests and RFPs for advertising partners, brands and clients such as Unilever, Samsung, Ford, and Hyundai- Conceptualized, designed, and presented a proactive proposal for a key advertiser to drive incremental revenue for sales team- Compiled weekly industry news report focused on digital advertising/marketing trends to keep the marketing team abreast of competitive insights

    • Discovery Inc

      Aug 2017 - Mar 2019

      - Coordinate multi-platform marketing solutions (digital/social, linear, TVE) across ad categories from ideation to activation in order to drive incremental sales revenue for TLC, Food Network, Cooking Channel, & OWN- Collaborate with sales and various internal teams to develop/execute best-in-class custom client content- Manage turnkey activations across linear & digital platforms - Coordinate strategic initiatives for Discovery Channel, Animal Planet, and Science Channel's marketing department with an overall goal of delivering top-level show campaigns- Develop show campaigns that include on & off-air initiatives, event activations, & multi-platform support elements- Forge partnerships and sponsorship opportunities with brands to drive revenue and engagement

      • Ad-Sales Marketing Coordinator

        Oct 2018 - Mar 2019

      • Marketing Coordinator

        Aug 2017 - Oct 2018

    • Pratt Institute

      Jan 2019 - now
      Lecturer

    • June Homes

      Mar 2019 - Sept 2019
      Content & Partnerships Director - Consultant

    • Anti Racism Fund

      Jun 2020 - Aug 2021
      Branding & Marketing Strategy

      The Anti-Racism Fund takes action by providing capital to organizations as a way to inject social change. We connect you with a hand-selected portfolio of organizations aligned with our Four Pillars of Purpose. ARF's Four Pillars of Purpose are:• Justice System Reform• Education Parity• Health and Wellness Access• Community Outreach & Social Justice Advocacy

    • FreshinUp

      Sept 2020 - Nov 2021
      Managing Director | Consultant

    • The Allure Store

      May 2021 - Sept 2022
      Art Director & Head of Social Media

    • Dropstat

      Dec 2021 - Jul 2022
      Business Development Consultant

    • Travel Well Club

      Aug 2022 - Apr 2023
      Co-Founder & Creative Director

      Fitness kits & wellness support for the active traveler

    • STONE SOUP STUDIOS

      Sept 2022 - now
      Founder

      Founder and CEO of Stone Soup Studios, a creative agency based in LA & NYC. We specialize in providing stellar branding, creative direction and design services for clients in the wellness, hospitality, and consumer product spaces.

    • The Loom Collective

      Nov 2023 - now
      Director of Client Relations

  • Licenses & Certifications

  • Volunteer Experience

    • Mission Trip to Dominican Republic

      Issued by Vineyard Community Church on Aug 2013
      Vineyard Community ChurchAssociated with Jules Cassano