Sophie Buswell

Experience

• 

  Boots UK

  Jul 2010 - Sept 2012

  Healthcare Advisor
• 

  K and H PR

  Aug 2015 - Nov 2015

  PR/Press Assistant
• 

  Sterling Media

  Nov 2015 - Apr 2016

  PR Assistant
• 

  British Fashion Council

  Jun 2016 - Aug 2022

  Key Responsibilities• End-to-End Event Production: Led the execution of large-scale hybrid events for the British Fashion Council (BFC), including The Fashion Awards, London Fashion Week, and LONDON show ROOMS Paris, along with special projects and non-tentpole events including Fashion Film screenings, Product showcases, Press and Talent dinners, Trunk shows, Launch parties, Company events, Positive Fashion Forums and Initiative Announcement receptions.• Project Management and Collaboration: Served as the primary liaison for internal and external teams, managing both small and large-scale projects by closely collaborating with communications, creative, consumer revenue, and PR teams.• Annual Events Strategy: Oversaw the BFC Annual Events Schedule, contributing to the evolution of the events strategy by compiling reports and identifying opportunities to expand the calendar of 80-100 events annually.• Partnership Development: Collaborate with the commercial team to pitch event partnerships, ensuring deliverables are realistic and achievable whilst fulfilling sponsor and charitable partner contractual requirements• Budget Oversight: Independently manage budgets up to £400,000, as part of a team managing total event budgets of approximately £1 million.• Hybrid Event Production: Collaborate with internal teams to design hybrid events, ensuring successful capture and sharing of digital content across platforms Show less

  • Senior Events Executive (acting Events Manager)

    Sept 2021 - Aug 2022

  • Event Executive

    Apr 2019 - Sept 2021

  • Senior Events Assistant

    Apr 2018 - Apr 2019

  • Events Assistant

    Jun 2016 - Apr 2018
• 

  Jubba Limited

  Aug 2022 - now

  Key Responsibilities • Lead Planning and Coordination: Spearhead the planning, project coordination and logistics, and execution of innovative high-profile, media-facing brand events and pop-ups, ensuring seamless communication with clients and stakeholders while maintaining transparency throughout the production process.• End-to-End Event Production: Oversee all stages of project development—from creative ideation and scope definition to execution and content production—for clients such as Netflix, Warner Bros, Disney, PepsiCo, Sky, and Lululemon, prioritising guest experience and maintaining financial oversight.• Venue sourcing: Use my extensive knowledge of London to source venues that fit the creative brief• Creative Client Engagement: Respond to client briefs by crafting compelling event pitches, aligning event strategies with ROI goals, and providing innovative production concepts to fulfil creative visions.• Budget Management and Reconciliation: Develop and manage project budgets, conducting post-event reconciliations to ensure all projects adhere to financial targets.• Agency Collaboration and Supplier Management: Recruit, brief, and manage external agencies, establishing clear project scopes, goals, and deliverables to optimize efficiency.• Stakeholder Relationships: Cultivate strong relationships with leading venues, suppliers, and agencies in London to fulfil event and sponsorship requirements, confidently negotiating to ensure projects remain on budget while prioritising sustainability.• Comprehensive Event Production: Manage all facets of pre-event and on-site production, including venue sourcing, talent bookings, staff recruitment, consumer journey mapping, licensing, insurance, traffic management, marketing materials, catering, crew bookings, security, health and safety plans, technology logistics, graphics, set design, and travel arrangements, with compliant execution. Show less

  • Senior Creative Event Producer

    Jan 2025 - now

  • Creative Event Producer

    Aug 2022 - Jan 2025