Eric Lefton

Experience

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  Jigsaw Marketing featuring FutureMongers

  Jan 2007 - Aug 2017

  Chief Puzzle Solver

  Played various strategic and Marketing Management roles for Clients. Results included:• For R.R. Donnelley, helped Ace hit its highest revenue quarter in over 90 year through brand/shopper marketing insights and helped R.R. Donnelley win a 5 year, over $120MM contract renewal.o Helped Interview, write and edit Ace 2015 Annual Report.o Helped the Private Label team develop distinct positionings for all lines, allowing for buyer clarity, improved assortment and customer receptivity.o Created the first fully on-line Brand Identity Standards guideline for the Ace/Partner brands.• For Liquid Iron (Chicago Agency), developed strategic concept/new campaign theme for their client TT Technologies, the leading futures trading software company (over $1B). • For Draft FCB, helped revise KFC new product process to supply greater product/concept fit for product development and richer insights for advertising creative development.• For Mentum, worked as integrated marketing strategy lead but also played other key roles across integrated Clients, including Research, Planning, Online/Social, Promotion, PR, Event Marketing and others. Results included:⎯ For Meridian Medical Associates, as their de-facto marketing department, we helped them grow patient count, retention and revenue for two years in the face of huge Chicago Healthcare mergers and explosions in competitive marketing spending. Did so well, they got purchased by DuPage Medical Group. Show less

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  Eric Lefton Aflac

  Aug 2017 - now

  Certified Benefits Counselor; Independent Associate representing Aflac

  Helping Employers meet company goals while complimenting and enhancing their employee benefits at no cost to their companies by offering Aflac supplemental insurance. Adding Aflac Traditional/Individual and Group policies to your company can help talent attraction/retention, contribute to cost savings which feed the bottom line and assist in keeping key operational costs in check. This is in addition to helping employees weather financial storms when they become sick or injured and can't work. Includes Short Term Disability, Accident, Cancer, Critical Illness, Hospital, Life insurance and other policies at discounted rates available only to companies. Show less