Haroon Qureshi

Experience

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  Orient Advertising Private Limited

  Jun 2005 - Aug 2005

  Internship

  Worked as a Brand Ambassador for Sprite Zero; job was to promote Sprite Zero.

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  Marketing Trendz

  Jan 2006 - Nov 2006

  Assistant Activation Manager

  Main responsibilities were to make BTL Strategies & look after all the BTL activities of different companies & develop new businesses. Companies worked for included Coke Int, Reckitt Benkiser, Iffco, Zulifqar ali Ind, and Pepsi Int.

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  Maxus

  May 2007 - Oct 2013

  Sr. Activation & Content Manager

  Build award winning Integrated Marketing campaigns for leading multinational/local FMCG and Telecommunication companies of Pakistan that drove their consumer awareness, sales and brand image scores.

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  GroupM

  Oct 2013 - Jun 2015

  - Development of brand communication strategies - Identifying creative and innovative platforms to meet clients business goals- Contribute to the department’s strategic planning and business development activities - Responsible for departments P/L management, legal/contracts development and annual business targets etc.- Team management, motivating them and getting the maximum out of them- Ensuring that all workflows, finance policies and approval / authorization matrixes are properly documented- Liaison and maintaining close relationship with key stake holders- Working with regional team on new business developmentKey Clients:Unilever, Colgate Palmolive, Shell, GSK, Pepsi, HBL and many more. Show less

  • General Manager | GroupM ESP

    Mar 2015 - Jun 2015

  • Head Of Brand Strategy | Groupm ESP

    Oct 2013 - Feb 2015
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  Mindshare

  Jul 2015 - now

  As the Head of Experiences for Mindshare APAC, I am leading our newest specialist unit, PLAYGROUND@MINDSHARE. This innovative unit is designed to help marketers make the transition from selling products and services to selling experiences.In today's ever-evolving digital landscape, consumers are seeking more than just a product or service - they are seeking unique and memorable experiences that will resonate with them long after the purchase is made. PLAYGROUND@MINDSHARE is dedicated to creating these experiences, by leveraging ideas deeply routed in popculture enabled by playable technologies to impact consumer emotions.With PLAYGROUND@MINDSHARE, we are redefining the way brands connect with consumers, and I am thrilled to be leading this charge. Show less

  • Head of Experience | Platforms & Playable Tech

    Jan 2023 - now

  • Partner Content, Innovation & Sponsorships

    Nov 2018 - Jan 2023

  • Director Content, Innovation & Partnerships - Asia, Africa & Russia

    Jul 2015 - Nov 2018