Daniel Koech

Experience

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  Research International East Africa

  Oct 2004 - Sept 2006

  Snr. Research Executive

  Client servicing and overall project management, client industry analysis/ trends, competitive landscape evaluation and opportunity identification, data analysis and report generation, presentations –highlighting key business issues, analysis of business briefs and turning this into research proposals, analysis of trade dynamics (monitoring & evaluation of trends in the FMCG market) and the impact of trade marketing activities, Questionnaire design & development, Job planning and implementation (Training, Briefing field auditors on new projects, data collection methods, timelines control whilst ensuring data quality controls are not compromised), assist clients develop and implement practical channel strategies through data analysis, Project costing & project based profitability analysis, Setting up retail Tracking studies in different markets - In charge of Coca-Cola East Africa Retail tracking studies, Celtel Africa (7 Countries), Cadbury’s Kenya Ltd. And British American Tobbaco (BAT) – Uganda & DRC Show less

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  Nairobi Bottlers Ltd- CCSABCO

  Sept 2006 - Dec 2008

  Market Intimacy & Brand Mix Manager/ Trade Research Manager

  Define & Set up research team-recruitment of surveyors, research tools and the necessary reporting templates, Provide strategic information/insights to Country Management Team (CMT) in relation to market/environmental/ political/economic trends both at micro and macro-level, assist sales & marketing teams during business planning process, management of research information from external firms, develop business briefs to third party agencies – Media & Research Agencies in collaboration with the divisional office (Coca-Cola East and Central Africa) for alignment, chair demand & operational planning meetings, value chain analysis/pricing, competitor tracking and people management. Show less

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  Nairobi Bottlers Ltd. CCSABCO

  Jan 2008 - Dec 2009

  Trade Marketing Manager/ Trade Research Manager

  Drive the business planning process for the Sales & Marketing department, Operationalize marketing programs, daily audit of sales performance through RED Audits & reporting of the same on weekly basis, represent Sales & marketing department in Sales & operational planning meeting, leverage on research (retail audits and consumer research) to identify existing & new opportunities for business growth, financial management - manage marketing budget and people management/Capability building of the marketing team (Market Developers, Business analysts & Special events team). Show less

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  Nairobi Bottlers Ltd. Coca-Cola SABCO

  Jan 2010 - Jul 2013

  Provide leadership in the development and implementation of Regional Commercial Strategy, Routines & Processes, Capability/ Capacity building, profitable volume achievement, market growth and development while building amazing relationships with all stakeholders in the value chain - teams, Customers, distributors etc. Provide strategic and execution leadership in the definition, development and implementation of channel business strategy, Specific channel plans & Activation programs by Region and channel. These includes; defining picture of success (dukas/ Kiosks, Superettes, Eateries & New emerging channels), Channel promotions, coordinate all activation activities for both general trade and modern trade, Presence roll out and effectively communicate brand/ pack to sales team.

  • Regional Sales Manager

    Sept 2011 - Jul 2013

  • Channel Development Manager

    Jan 2010 - Oct 2011
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  Coca-Cola SABCO

  Jan 2014 - Aug 2019

  Country Sales & Marketing Manager
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  Nairobi Bottlers Ltd, A subsidiary of CCBA-ID

  Sept 2016 - Aug 2019

  Sales and Marketing Director

  Reporting to Managing Director, The role entails provision of leadership in formulation and implementation of Sales & Marketing strategic plans, RTM renovation with focus in value extraction through segmented execution and Revenue growth management, bring new products to existing and/or new markets and build great relationships with customers driven by shopper understanding and Insights. A key aspect of the role is to develop a solid and well rounded team of leaders to move businesses to the next level of excellence. Show less

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  After Six Creatives Ltd

  Feb 2019 - Mar 2022

  Associate Director
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  Tusker Mattresses Ltd(Tuskys)

  Aug 2019 - Oct 2020

  Chief Marketing Officer

  Tusker Mattresses Ltd. is the leading local retail chain that operates Tuskys Supermarkets & Mavazi Lifestyle Clothing stores, in Kenya and Uganda.

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  FrieslandCampina

  Nov 2021 - now

  Country Manager