Riya Uppal

Experience

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  Faagio

  Sept 2015 - Nov 2015

  Digital Marketing Specialist

  Skills I learned: Digital marketing, SEO, research aptitude, analytical skills; and tools for analysing consumer behaviour and latest market trends.

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  The pioneer, India's National Daily Newspaper

  May 2016 - Jul 2016

  Columnist

  As a columnist at The Pioneer, a National Daily, I covered stories of interest for city news and also did some feature interviews for their Sunday Special magazine. Working in this fast-paced media house was an incredibly rewarding experience which instilled a strong work ethic in me and helped me grasp the power of storytelling in business.

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  IDEMIA

  Jun 2018 - Jun 2021

  Branding & Communications Executive

  Branding, Marketing & communications Internal communications and social media •Managing content & design for internal email bulletin and intranet channel to highlight bright spots, business success, announcements etc for IDEMIA India•Ensuring consistency in messaging with a high degree of quality control in line with Brand style and voice Marketing planning and strategy•Planning and developing marketing strategies for lead generation•Developing plans for B2B product marketing campaigns and implementing them across channels Branding and External communications•Creating content for a variety of applications viz. magazine ads, press releases, product brochures, newsletters, authored articles, brand centric stories etc•Taking care of media/press launches for the company•Lending on communication issues internally across BUs as well as externally for the projects undertaken by the organisation Show less

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  Hubsell

  Jun 2021 - May 2023

  Marketing Communications Strategist

  •Managing Marcom & social media: Overseeing marcom activities & cultivating content marketing strategies targeted at driving traffic and creating engagement. •Head of content for sales insights: Addressing complex conversations in B2B sales and finding new ways to present that in a variety of formats on the website and other social media.•Conducting User research: Working with customers, UX designers and software developers to conduct user research and iterate brand messaging, visuals and overall product experience. Show less

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  OpenSense Labs

  May 2023 - Apr 2024

  Marketing Lead

  •Driving impactful brand messaging, marketing communication and Digital Content/Media strategy•Directing initiatives for branding, awareness, traffic, and lead generation•Crafting effective content strategies to reinforce brand recall and drive top-line growth

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  Airy Alps

  Jun 2024 - now

  Marketing Strategy Manager
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  Griphhy

  Jan 2025 - May 2025

  Brand Strategy & Marketing Manager

  •Built and led integrated marketing campaigns across digital, in-store, and live channels, driving 5× audience growth within three months.•Streamlined and unified brand identity to strengthen recognition and build customer trust.•Developed solution-oriented client pitches that converted prospects into active accounts and fueled revenue growth.•Directed a small, agile team with hands-on leadership and clear priorities to ensure consistent delivery.•Established clear workflows and processes to improve collaboration and maintain project momentum.•Monitored audience behaviour and market trends in real time, adjusting campaigns to capture emerging opportunities. Show less