
Sarah Moralee
Co-Founder

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About me
Business Development Executive at Food Specialities
Education

St Peter's College
2016 - 2020National Senior Certificate 80.43% cumulative weighted average with 4 distinctionsActivities and Societies: Water Polo, Hockey I attended St Peter's College in Sunninghill from 2016 to 2020. I attained full colours in academics, water polo and hockey.

Vega School
2024 - 2024BCom Honours in Strategic Brand Management Strategic Brand ManagementThis IIE Honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions, brand and market analysis from a commercial perspective, the application of sustainable and ethical business and brand practice, the development of communication strategies in… Show more This IIE Honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions, brand and market analysis from a commercial perspective, the application of sustainable and ethical business and brand practice, the development of communication strategies in context of the competitive environment and internal realities and the utilisation of metrics and models to assess brand performance and brand equity. Show less

University of Pretoria/Universiteit van Pretoria
2021 - 2023Bachelor of Commerce - BCom Marketing/Marketing Management, General 74.97%Activities and Societies: Tuks Water Polo
Experience

Morals the brand
Sept 2019 - nowCo-FounderI am a co-owner of Morals the brand. I officially created this brand in 2019 after returning from a World Challenge trip to Nepal. Before the tip, I used the brand as a fundraiser. Morals the brand sells locally, handmade clothing and accessories, specifically hats. I am a decision-maker at Morals. I continuously analyse customer needs and preferences to ensure that the best decisions for our product line are made to ultimately drive sales. I create promotional content and focus our distribution through digital platforms. I created our website using Shopify and regularly manage the online platform. I am enthusiastic to learn more through Morals the brand, and implement my studies into it too. Show less

Pretoria High School for Girls
Feb 2023 - Dec 2023Water Polo CoachAs a coach, I strive to bring out the Learner’s ability by identifying needs and planning and implementing suitable training programmes by creating the right conditions for learning to happen and motivating Learners at all times. I promote development of physical and psychological fitness and provide the best possible practical conditions in order to maximise their performance.My responsibilities as a coach are to manage performance by assessing strengths and weaknesses and providing feedback through positive criticism, communicating effectively, inspiring learners through good leadership and adapting to changing needs of learners. Show less

Northern Tigers
Sept 2023 - Dec 2023Water Polo Team ManagerAn admin based job involving liaising with parents regarding payments, kit and training times, as well as keeping the team organised and issuing money on tour. Keeping track of score and developing a table duty roster for each game.

Food Specialities
Feb 2025 - nowBusiness Development Executive TraineeI undertake and execute different developmental projects such as market research, new supplier acquisition, new customer acquisition, customer surveys, promotions etc.
Licenses & Certifications

Golden Key Membership Certificate
Golden Key International Honour SocietyMay 2022- View certificate

Instagram Marketing 2021: A Complete Guide to Instagram Growth
UdemyJan 2021
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