Stephanie O'Connor

Experience

• 

  Queenwood School

  Feb 2011 - Sept 2016

  Equestrian Coach

  Queenwood School for Girls is a girl’s school located on Sydney’s north shore. I was credited with increasing the size of the Equestrian Team from 2 girls to 14 girls, and coached students to win highest ranked overall rider at the Australian National and NSW State Interschool Championships.In this role, I:-Travelled to competitions and clinics to provide instruction for students. - Demonstrated leadership and initiative through providing individualised training for each student, whilst being approachable and professional towards students and their parents. Show less

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  Shellby Equestrian Centre

  Jan 2013 - Sept 2014

  Administrator

  The Shellby Equestrian Centre is a horse riding school located in Terry Hills, Sydney, catering from complete beginners, all the way to established and experienced riders.In this role, I was responsible for:- Social media organic posts and engaging for existing and potential clients- Sourcing new platforms and databases for advertising the business- First point of contact for clients and provided excellent customer service - Organised bookings and payments received via phone and email- Managed incoming and outgoing expenses log Show less

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  Superyacht Crew Academy

  Oct 2016 - Apr 2019

  Marketing Manager

  The Superyacht Crew Academy is Australia’s largest superyacht training and certification organisation operating in the Australian market, with operations primarily based in recruiting and training superyacht crew for the Australian and international maritime market. In this role, I was responsible for all marketing activity, including:- Marketing strategy and data analysis- Google Ads- Facebook & Instagram Ads- Email marketing and automation- CRM management, including the rollout and transition from legacy CRM systems- Event planning and management- Design, production and distribution of promotional materials, direct mail and displays Show less

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  Gorilla 360

  Apr 2019 - Apr 2020

  Marketing Manager

  Gorilla 360 is a rapidly growing digital marketing agency, that specialises in full service digital marketing solutions, including SEO, PPC, email automation, content management and digital strategy.In this role, I was responsible for:- Full funnel cross channel marketing and optimisation for the Gorilla 360 agency, including:* SEO* Google Ads* Facebook Ads* Email marketing and automation* Google Analytics- Sales proposal creation- Creation of branded content, including video content- CRM management and automation creation- End-to-end event management for clients and recruitmentAdditionally, I assisted in the establishment of a subsidiary marketing business targeting specialised health clinics. I implemented PPC, SEO, and content marketing, and created sales documents and proposals, to find new opportunities and secure the first clients. Show less

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  Gateway Bank

  Apr 2020 - May 2022

  Gateway Bank is a customer-owned financial institution that offers award-winning products, including home and personal loans, term deposits and 24/7 banking, that help secure their members' financial future.In this role, I was responsible for the management of the direct channel, including:- Marketing strategy & campaign management- Market segmentation and targeting- Customer journey and UX- Digital SEM and Display advertising- Large Format & Outdoor advertising- Campaign reporting and data analysis- Graphic design and content creation- Copy writing and customer communications- Product launches, including Green Home Loans and Visa Eco Debit Card Show less

  • Marketing Manager

    Mar 2021 - May 2022

  • Digital Marketing Coordinator

    Apr 2020 - Feb 2021
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  ANZ

  May 2022 - now

  Working across Wealth, Loyalty, Broker, Mobile Lending, Premier Banking & Self Service Adoption portfolios as the Campaign Initiative Manager in the Brand & Advertising team, I am responsible for:- Integrated marketing campaign strategy and implementation, including SEM, social media, static and video display, out of home, print, podcast and TVC media- Campaign management and optimisation- Creative strategy and production- Forecasting, data analysis and reporting- Process improvements and governance- Partner and agency management- Launch of the ANZ Circle loyalty program, from concept to launch within 100 days with a project team of only 5 people Show less

  • Campaign Initiative Manager - Partnerships & Channel

    Feb 2023 - now

  • Strategy & Proposition Wealth Lead

    Feb 2023 - Jun 2023

  • Journey Expert, Marketing & Strategy

    May 2022 - Feb 2023