Kylie Lambert

Experience

• 

  Nordstrom

  May 2010 - Aug 2012

  Sales Associate

  • Responsible for department sales while providing exceptional customer service• Earned sales recognition awards for exceeding volume goals and performing with outstanding service

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  Ruffalo Noel Levitz

  Nov 2012 - May 2013

  Student Fundraiser

  • Persistent and effective in cold calling resulted in raising over $9,000 for Washington State University• Connected with alumni and fundraised for all departments and colleges of WSU • Received extensive recognition from management team and the University President, Elson S. Floyd

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  Taycor, Inc.

  May 2013 - Oct 2013

  Sales And Marketing Intern

  • Designed new marketing strategy for the company's loyalty rewards program and in-store signage • Developed strategic insights into the merchandise buying process, while also attending trade shows• Recommended merchandise lines that fit into the 2014 marketing plans and tracked sales projections

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  Team Soapbox

  Aug 2013 - Jan 2015

  Public Relations Assistant

  • Worked freelance as a street team member to promote Seattle DOT Safety campaign • Led and proposed ideas for local non-profit and safety campaigns while managing social media • Involved in the hiring of volunteers and staff for local campaign events • Created strategic plans and coordinated the distribution of media related materials

• 

  Redmond Technology Partners (Microsoft)

  Nov 2013 - Jun 2015

  • Perform appeal reviews for all premium and SMB advertisers serving on the Yahoo and Bing Network (YBN) • Make decisions based on editorial policy guidelines and effectively communicate outcome to the advertisers • Process trademark and copyright concerns for all advertisers (premium and SMB) serving in the Global English markets on the Bing and Yahoo network • Manage workflows using Microsoft CRM, internal apps and Bing UI • Optimize accounts to help reduce editorial friction and/or protect advertiser’s brand and improve system's editorial efficiency • On-board advertisers for the RAIS program (Rich Search Ads)• Collaborate with internal teams across Microsoft to ensure a consistent editorial guideline enforcement• Bing Ads Certified Show less • First point of contact related to ads and policies among team members and management• Trained new Analysts in the evolving Bing advertisement quality standards• Promoted to a supervisory position after eight months with the company• Implemented Microsoft policy throughout all advertisements served worldwide on Bing, while focusing on the quality and relevancy of copy, content, and overall value to user• Collaborated with Microsoft Quality Assurance team to achieve the highest level of results Show less

  • Operations Specialist

    Jan 2015 - Jun 2015

  • Senior Advertising Analyst

    Nov 2013 - Jan 2015
• 

  Vision Media

  Jun 2015 - Apr 2022

  • Oversee and manage account team on day-to-day basis• Track client media budgets and areas of budget increases by client, by medium, and by account person to evaluate success and determine opportunities and risk• Supervise all training and onboarding for new account team members• Design and implemental client onboarding process with Director of Business Development to ensure a smooth transition• Enhance client experiences with new ideas, opportunities, and media trends to improve media strategies• Develop campaign briefs and present to client/internal teams• Provide input and feedback on campaign strategy to align with client goals• Analyze campaign performance, identify optimization recommendations, and report on results• Build and manage relationships with creative and external agency partners• Excellent project management skills with strong attention to detail, bias for action, and organization• Positive and collaborative attitude• Comfortable working with individuals across functional groups, and levels of seniority Show less • Establish and maintain strong relationships with clients by operating as the main point of contact • Own various campaigns and workflows from briefing to execution with media team• Responsible for overseeing client budgets and billing to ensure advertising dollars are managed effectively• Prepare and present communication plans, as needed, including objectives, strategy, rationale, and all backup materials• Take a consultative approach to learning and understanding client’s business objectives and media needs• Deliver excellent client service at all times, operating with integrity and responding to client’s requests timely• Create client awareness of Vision Media services through effective promotion, outreach, relationship opportunities• Demonstrate initiative by researching and identifying valuable information/insights to improve media recommendations• Develop collaborative working relationship with media team, ensuring a comprehensive understanding of a brand’s communication objectives/strategies• Showcase client’s successes on a timely basis communicating “wins” to the client and internal team• Onboard new clients and ensure a smooth startup process• Maintain updated knowledge of digital media and provide strategic recommendations for clients whose media is not reaching their goals Show less • Develop approach and execution of digital and social strategy• Manage paid social and display campaigns from start to finish• Stay current on emerging media/opportunities and advise on new ways to reach client targets• Serve as an expert for all things digital and social including emerging trends and practices• Evaluate performance metrics through reporting dashboard • Recommend optimizations based on campaign goals and performance• Build relationships with clients and media/technology vendors• Traffic digital campaigns in various platforms Show less

  • Account Supervisor

    Sept 2021 - Apr 2022

  • Account Strategy Manager

    Jan 2020 - Sept 2021

  • Digital Media Buyer

    Jul 2019 - Jan 2020

  • Media Planner/Buyer

    Jun 2015 - Jul 2019
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  Microsoft

  Apr 2022 - now

  Sr. Account Manager