Dante Lamb, MBA

Experience

• 

  University of Rhode Island Athletic Department

  Jan 2017 - May 2017

  Media Relations Intern

  Composed and edited press releases, company literature, and articles for internal and external use.

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  University of Rhode Island Library

  Jun 2017 - Aug 2017

  Marketing and Communications Intern

  Managed direct marketing campaigns from initial planning to delivery

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  Plaice Cove Electronics LLC

  Jan 2018 - May 2018

  Procurement Intern

  Assist in procurement process, Inventory management and Quality assurance of electronic devices.

• 

  Lindt & Sprüngli (South Africa) (Pty) Ltd

  Sept 2018 - Sept 2021

  Junior Product Manager

  • Review and analyse brand profitability and brand performance within the market.• Do promotional and competitor reports. • Manage product portfolio with regards to 4 P's.• Plan, execute and review consumer promotions. • Monitor brand management. • Input ideas for new product development and manage product development process. • Align with International Marketing and translate international guidelines into local strategy for Lindt Lindt Swiss Luxury Selection, Lindor Singles and Mini Pralines.• Monitor Brand Budget.• Liaise with all departments within the company and participate in cross-functional teams.• Create excitement around the brand and come up with ideas to further build brand equity and develop the Lindt business in SA.• Development and Management of Lindt Digital Portfolio Show less

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  Chocoladefabriken Lindt & Sprüngli GmbH

  Sept 2021 - Feb 2023

  Product Manager

  • The care and further development of a product range within the framework of the existing corporate goals and marketing strategies ("Premium Brand").• Continuous analysis of the sales and competitive situation and the realization of optimization steps for the permanent improvement of the market position.• Creation and implementation of marketing plans.• Creation of relevant concepts for relaunches and new products up to the implementation by means of the new product development process.• Development of efficient sales promotion and promotional programs• and their implementation.• Cooperation with market research institutes, design agencies, sales promotion agencies and advertising agencies with regard to the creation of concepts and the cooperation in the implementation for their realization on schedule and on target.• Administration and control of the responsible budgets.• taking over various administrative tasks for the work preparation of the SPM/ PGM• The selection, deployment and supervision of interns. Show less

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  Boschendal Farm

  Mar 2023 - Sept 2024

  Brand Manager

  • Ownership of Marketing and Brand Strategy for the farm, with a focus on Hospitality• Driving overall brand and business goals, with a focus on Hospitality• Compiling and executing Hospitality marketing campaigns from concept / idea to execution, on time and within budget• Working with the Hospitality team and across all divisions to ensure integration of marketing ideas across the business• Devising and presenting compelling, innovative, fresh, dynamic concepts to build the brand and drive customer engagement• Monitoring new trends, strategies and digital tools• Monitoring competitors, local and global: proactively conducting ongoing analysis to adapt and adjust strategy and remain responsive to market and customer needs and changes• Attending networking events and product launches to represent the business• Conducting relevant research and analysing data to identify and define target customer/audiences• Building strategic relationships and partner with key industry players, agencies and vendors, as well as with internal teams• Building and managing marketing budget• Integration of Farm and Sustainability into our offering Show less

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  Bostik

  Sept 2024 - now

  Category Manager

  • Contribute to the 5-year strategic plan, in line with annual global roadmaps, in collaboration with regions/countries• Follow-up the annual roadmap with regions/countries• Measure KPI’s and track the progress in the regions• Visit the regions/countries to stay up to date with market development• Visit trade shows• Monitor GP/MVC targets and define corrective action plans when needed• Participate in pricing alignment within global accounts, channels and markets• Analyse competition, performance and product offer, and make adaptations in order to ensure a winning category offer• Follow up with the regions on the category performance and collaborate on initiatives to support the agreed roadmap• Help the region in shelf planning and share global best POS execution practices• Ensure brand and packaging consistency within the category• Manage the NPD process, be involved in the R&D process validation for the category/channel projects• Feed the NPD process with news, ideas and ensure a well filled pipeline• Build R&D or purchasing programs in collaboration with other SU’s in order to optimize the cost and product offering with the category• Together with purchasing, R&D develop new concepts with external suppliers• Update packaging designs within the category, to ensure distinctiveness and competitive advantage• Approval of local packaging designs within the category, ensuring a global layout, branding and product name consistency• Update the portfolio with new and innovative packaging formats; assess industry trends and identify relevant suppliers• Conduct consumer tests to ensure market acceptance• Monitor RSP’s and define corrective action plans when needed• Analyse competition, our performance and our product offer, and make adaptations Show less