Laurel McLaughlin

Experience

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  Let It Shine Gymnastics Inc

  May 2019 - now

  As a senior coach, I assist in the development of new coaches by sharing effective strategies and practices for handling various situations involving parents and campers. By offering guidance and support, I ensure coaches feel confident and prepared to navigate the challenges and responsibilities of their role to make sure every camper receives the highest quality experience possible. As a camp coach and staffer, I aim to create a safe, supportive and inclusive environment for children through various group activities. I actively engage with campers and maintain open communication while empowering them to grow, learn and thrive. Through fostering positive relationships, providing guidance and support and encouraging creativity, I strive to make a lasting impact on the lives of campers and their families.

  • Senior Camp Coach

    May 2022 - now

  • Camp Coach + Staffer

    May 2019 - now
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  Premier Athletics

  Apr 2021 - Jul 2023

  Customer Service Staff

  As a customer service worker, I prioritized delivering exceptional customer service by greeting customers, taking orders and ensuring an organized environment. I am knowledgeable about menu offerings, handling customer inquiries and resolving any issues.

• 

  The University of Alabama

  Aug 2021 - Mar 2022

  Freshman Forum Member

  As a freshman forum member, I developed leadership and communication skills through active collaboration with peers towards shared objectives. I helped lead a community service initiative focused on crafting heartfelt cards for foster children and organizing donations of canned goods, clothing and other necessities for Alabama Reach.

• 

  BloGo Salon + MedSpa

  Apr 2022 - now

  BloGo Salon + MedSpa Marketing Ambassador

  As a marketing ambassador, I promote BloGo's services and products on social media platforms to expand its reach and engage with potential customers effectively. I distribute marketing materials consistently throughout the year to reach new clients as well.

• 

  Alpha Chi Omega Fraternity, Inc.

  Jan 2023 - now

  As the public relations and marketing assistant, I support both internal and external public relations endeavors. I help design graphics and give new content suggestions to convey the chapter's initiatives. As the website chair, I updated Alpha Chi Omega's online presence by uploading new photos, writing engaging captions, and compiling relevant information about the chapter's activities and philanthropic efforts. My goal was to ensure that the website was visually appealing and provided valuable information.

  • Assistant Vice President of Public Relations & Marketing

    Jan 2024 - now

  • Website Chair

    Jan 2023 - Dec 2023
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  PRCA at The University of Alabama

  Aug 2023 - now

  PRCA Member

  As a PRCA member, I engage in monthly professional development meetings and seize networkingopportunities, ensuring up-to-date knowledge of trends and best industry practices in public relations.

• 

  Capstone Agency

  Aug 2023 - now

  Copywriter

  As a copywriter for Capstone Agency, I write captions for social media platforms, contribute to creative brainstorming sessions about creating new content ideas and collaborate with other members of my client team to make finished deliverables that meet the client’s needs and expectations. Also, I work to enhance my AP style proficiency skills through various group activities in the copy department.

• 

  HighKey Agency

  May 2024 - Aug 2024

  Assistant Publicist

  As an Assistant Publicist for HighKey Agency, I helped secure earned media opportunities for 15 clients using Qwoted. I wrote media pitches, researched writers from prominent publications and sent out targeted pitches. Additionally, I drafted and edited blog posts, revising articles for grammar and structure. I also contributed to brainstorming creative article angles to present to writers.