Tuula Tomminen

Experience

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  Hempel A/S

  Jun 1998 - Aug 1999

  Sales co-ordinator

  Sales co-ordinator- Co-ordination of sales orders and quotations- Co-operation with international stakeholders- Fair management- Marketing assistant tasks

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  KPSS Finland Oy

  Aug 1999 - Jan 2008

  Product Manager

  Strategic marketing planning of product groups hair colors and perms. - Marketing planning, campaign planning, execution and follow-up. - Editor of customer magazine- Marketing counterpart with trade key accounts - Co-operation with advertising and media agencies- Organization of customer events- Vast contacts with German headquarters. - Development of marketing activities of Estonian distributor

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  Philips Lighting

  Jan 2008 - Apr 2017

  I was responsible for B-to-B Marketing Communications for Philips Lighting Finland/Nordics and the Finnish Management team member. Marketing Communications responsibilities included MarCom strategy formulation, marketing content management and digital marketing mix, including social media. Nordic responsibility for Office and Industry lighting solutions. MarCom function had high priority in advanced Internet of Things, IoT solutions, SmartCity concept and circular economy solutions. Other responsibilities within the position:- Nordic cross-sector digital campaign stream owner - Philips Lighting Finland consumer MarCom- PR activities- Fairs and customer and consumer events- Advertising, advertorials, articles- Marketing and MarCom campaignsI was responsible for lead generation tools such as websites, e-newsletters, Search Engine Marketing (SEM, SEO+SEA), social media, apps and on-line portals. As a team leader of 1-2 assistants following responsibilities:- translations, proof-readings- on-line and offline marketing materials- local STK code creation and implementing ETIM-classification into Philips Lighting Finland.Additionally, I have been holding the Partner Marketing Manager job ad interim (former Channel Marketing Manager post), until October 2015, see description below. In all these functions interaction and co-operation with sales management has been in key role. Keywords: team leader, marketing strategy, social media, SEM, SEA, SEO, on-line portals, digital marketing, IoT, SmartCity, circular economy Show less Trade marketing responsibility in Finland for Philips Professional Lighting division. Additionally Nordic level product management responsibility of a product family Podium for the home 2009-2013. Digital Campaign Nordic stream owner 2014--Strategic marketing planning and marketing budget management. -Customer/channel specific marketing plans, media relationships and advertising agency relationships. - Fairs and events- Marketing planning in a value chain of distributors, influencers and end-users. - Campaign planning (incl. POS material), customer events and fairs. Special emphasis on sustainable development and environmentally oriented marketing (especially related to professional LED lighting). - Internal and external communications, digital communication (e-newsletters, iPhone/Android app development, customer magazine).Key words: trade marketing, channel marketing, customer relationship management, marketing strategy, marketing acitivity management, MROI, ROMI, digital marketing Show less

  • B-to-B Marketing Communications Manager

    Feb 2015 - Apr 2017

  • Channel Marketing Manager

    Jan 2008 - Oct 2015
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  Trimble Inc.

  Apr 2017 - Mar 2019

  Marketing Manager, Tekla Software Global Marketing

  I was responsible for Trimble's Tekla BIM Software global marketing strategy formulation, branding and related topics, such as customer retention and customer journey management. My tasks included also management of various product launches and global programs including wide variety of stakeholders, eg. Global Tekla BIM Awards 2018 and Tekla Campus marketing. Vast co-operation with subsidiary and re-seller marketing and sales functions across the globe. High priority in all activities on data driven decision-making and digital marketing / marketing automation (Marketo). Experience in M&A mergers and acquisitions marketing integration. Lead of cross-divisional development projects.Keywords: BIM, Building Information Modeling, VDC, customer journey, product launch, Global BIM Awards, Tekla for Education, data driven marketing, digital marketing, marketing automation, Marketo, M&A mergers and acquisitions Show less

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  M-Files Corporation

  Apr 2019 - Jan 2023

  Director of Nordics Marketing

  I am currently leading the Nordics marketing team at M-Files, a SaaS company employing 500+ IT professionals in Finland and around the world. I'm ensuring that marketing strategy is closely tied to the company strategy and we strive for common goals. Daily focus is on highly data-driven digital marketing, demand generation, hybrid events and PR activities, adjusted to different market needs and maturity levels of individual Nordic and Baltic countries. On my behalf I ensure seamless communication and collaboration with sales and and other internal stakeholders (e.g. HR in recruitment) to jointly deliver on ambitious targets. Marketing is a key function in a high-growth company which is changing the way the world manages data.I am responsible for partner co-operation in the Nordics and also work in tight co-operation with Microsoft as an Azure partner. I'm proud to announce that M-Files was awarded as Microsoft ISV Partner of the Year Award by Microsoft Finland in June 2022, already for the second time. Keywords: SaaS, Marketo, Salesforce, marketing analytics, marketing automation, data analytics, MQL, SQL, pipeline generation, demand generation, MROI, ROMI, ECM, IIM, social media, PR Show less

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  Nokia

  Jan 2023 - now

  Head of Product Marketing

  I'm responsible for product marketing and lead generation activities to bring Nokia's new technology innovations into global markets. I'm working specifically with industrial metaverse and enterprise metaverse related ventures entering to market from incubation phase.RXRM, Real-time eXtended Reality Multimedia (RXRM) is a software-based solution that opens up the possibilities of 360° video and 3D spatial audio capture for industrial communications and commercial applications. RXRM improves productivity and enhances employee safety and well-being. See more at https://www.nokia.com/networks/industries/rxrm/AIMS, Autonomous Inventory Monitoring Service, is a combination of software and drone hardware to solve the dual problem that warehouses are facing: the increasing costs and the accuracy levels of inventories. More information at: https://www.nokia.com/industries/manufacturing-and-logistics/aims/SEM, Sustainable Energy Management is a new venture offering digital tools for grid operators to plan and control flexibility, local generation and storage to optimize grid investment and ensure grid reliability. Read more: sustainableenergymanagement.nokia.com Show less