Lucas Marcolin

Experience

• 

  Monsanto Company

  Sept 2012 - Jul 2016

  • Responsible for developing Intacta RR2 PRO market technology, ensuring broad penetration and adherence to refuge practices among critical customers of the "Os Eleitos" program.• Implemented marketing actions in the district, including organizing field days, technical visits, relationship events, and specific training for partners and customers.• Expertise in developing commercial processes that promote IPRO technology among the region's central farmers.• Led the "Clube do Refúgio" program, promoting the appropriate use of refuge practices in BT soybean crops.• Collaborated as a focal point for the "Market" work group, serving as a reference for market strategies in Brazil. Show less

  • Technical Sales Representative Soybeans & Cotton

    Nov 2015 - Jul 2016

  • INTACTA Traço II Sales Representative

    Sept 2012 - Nov 2015
• 

  Bayer Crop Science

  Jul 2016 - Nov 2018

  Technical Sales Representative at Climate Corporation

  • Responsible for coordinating the pre-launch of the FieldView digital platform for a superior customer experience in the states of Goiás, Mato Grosso, and Mato Grosso do Sul.• Technical and commercial expertise focused on sales and training of Sales Representative teams in Corn, Soybeans, and Crop Protection.• Manage commercial and marketing processes in the regions of Rio Verde, Jataí, Mineiros, and Agroeste, with a focus on market expansion.• They worked in hiring and managing distributors and their consultants, promoting sales growth, and strengthening partnerships. Show less

• 

  BASF

  Nov 2018 - now

  • I lead the development and execution of the business plan for the Xarvio platform in Brazil in collaboration with cross-functional teams.• Responsible for hiring and managing the commercial and operational teams and implementing the pay-for-performance (SIP) model for the digital sales team.• Management of commercial and marketing KPIs, reporting directly to global leaders. • Development of Xarvio’sxarvio's long-term planning (LTP) for Brazil and Argentina.• I led the management of the commercial budget, conducted marketing activities, and participated in critical agricultural events.• Strategic role in the implementation and success of the Agrostart and Xarvio Digital Farming Solutions programs in Latin America, leading the selection of startups and defining business models in synergy with the CROP and SEEDS teams.• Managing digital sales KPIs ensures the adequate performance of regional commercial initiatives. Show less

  • Senior Business Manager Xarvio BR

    Apr 2024 - now

  • Commercial Manager of Digital Products LATAM

    Nov 2018 - Mar 2024