Mahima Punni

Intern

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Mumbai, Maharashtra, India

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Timeline
About me
Co-Founder & CMO at Devavo Digital & Devavo Foods| Digital Marketing Freelancer | Graphic Designing | Social Media Management| Email Marketing | Content Writing | Designing | B2B Lead Generation
Education
- Vivekananda Institute Of Professinal Studies
  2015 - 2018
  Bachelor of Business Administration - BBA Business, banking and Insurance.
- Sadhu Vaswani International School For Girls
  2010 - 2015
  Commerce with Informatic Practices
- Amity University
  2019 - 2021
  Master of Business Administration - MBA International Business and Marketing
  Activities and Societies: Batch Topper: 9.46 CGPA
Experience
- HPCL-Mittal Energy Limited
  Jun 2017 - Aug 2017
  Intern
  Key Roles and Responsibilities:-Helped, facilitated, and coordinated various banking and finance tasks and international trade documentation while enhancing the effectiveness and efficiency of the treasury department.-Undertook a project on "Trade Finance" to understand the concepts and related them to the company's activities.
- Amity Centre of Happiness
  Jan 2020 - Dec 2020
  Student Body President
  Key Roles & Responsibilities:-Established, led, organized, initiated, more than 50 webinars and activities. -Headed, mentored and managed, and improved teams of over 100 students. -Digital content creation and social media management.
- SERVICES EXPORT PROMOTION COUNCIL (SEPC)-India
  Apr 2020 - May 2020
  Summer Intern
  Key Roles and Responsibilities:-Analysis of the Domestic as well as Global Entertainment Industry.-Understanding of the Impact of Covid-19.-Researched, analyzed, and assessed “The Export Potential of Entertainment Services from India”, and suggested measures and initiatives to SEPC to maximize exports from India. (Bagged 2nd position for Research Presentation)
- Deepalaya
  Sept 2020 - Nov 2020
  Intern
  Key Roles & Responsibilities:-Creating offline as well as Social Media Awareness and Engagement.-Digital Marketing and Content Creation-Undertook a project on “Projects Managed by Deepalaya: Challenges and Leadership” while recommending ways for performance management and improvement.
- Talent Titan
  May 2021 - Jun 2023
  -Digital Marketing: Successfully lead 50+ generation campaigns and Google ads for B2B client acquisition.-Social Media Management: Boosted social media channel's performance by 600% for user engagement.-Email Marketing: Created Content and developed effective candidate and B2B newsletters and engagement plans with over 80% open rate.-Curating Marketing Collateral: Designed creative yet crisp B2B client decks and presentations using MS Office, Photoshop, Keynotes, and Canva.-PR and Communication: Promoted PR across 20+ channels for various partnerships and represented the company at international events.-Brand Management: Helped with a re-branding strategy and brand guidelines for 10X overall growth.-Website Management: Revamped the website improving its design, SEO, traffic, and 90% performance.-UX/UI Re-design- Formulated user journey and perception maps to transform the UI/UX for candidates and clients leading to an overall 90% boost in experience, performance, and ease of use. Show less
  - Senior Marketing Executive
    Aug 2022 - Jun 2023
  - Marketing Executive
    May 2021 - Jun 2023
  - Business Development Executive
    May 2021 - Aug 2021
- Accolite
  May 2021 - Jun 2023
  - Senior Marketing Executive
    Aug 2021 - Jun 2023
  - Marketing Executive
    Aug 2021 - Aug 2022
  - Business Development Executive
    May 2021 - Aug 2021
- Devavo Foods
  Aug 2022 - now
  Co-Founder & Chief Marketing Officer
- Devavo Digital
  Aug 2022 - now
  Co-Founder & CMO
Licenses & Certifications
- Google AdWords
  Google
  Oct 2020
- Animated Presentations
  Udemy
  Jul 2020
- Digital Marketing
  Google
  Jul 2020
- Marketing Visualization
  Udemy
  Oct 2020
- Tableau Desktop Certified Professional Certification
  Udemy
  Jul 2020
- Associate Diploma
  Insurance Institute of India
  Sept 2018
- Search Engine Optimization
  Coursera
  Aug 2020
Honors & Awards
- Awarded to Mahima Punni
  Best Research Paper Award Amity University Feb 2021 The Coronavirus Pandemic has been one of the most unpredicted situation of the recent past, businesses all over the world have been hit hard, as the offices close down and the movement restricts, the business have been facing galloping losses both financially and in the form of stakeholders. Dynamic footprints of the virus all across diverse value chains, continents and sectors has undoubtedly pushed the small and medium traders off the edge, with cancelled or on hold business deals, these… Show more The Coronavirus Pandemic has been one of the most unpredicted situation of the recent past, businesses all over the world have been hit hard, as the offices close down and the movement restricts, the business have been facing galloping losses both financially and in the form of stakeholders. Dynamic footprints of the virus all across diverse value chains, continents and sectors has undoubtedly pushed the small and medium traders off the edge, with cancelled or on hold business deals, these players have truly taken a bullet to the chest. Where all the sectors have been hit hard, Apparels are no exception. Cancelled orders, no payments, no trade fairs, sharply falling demand, continuous losses… need I say more? Talking specifically about India, this industry is one of the largest and the most important sectors in terms of foreign exchange earnings, output as well as employment generation. The vibrant culture and the clothing juiced up by the skill and talent, really positions India as few of the most vital destinations to import ready-made garments from. The overall global and domestic lockdowns, followed by restricted opening up of the economy with people still working from home is still a major factor for the low demand and has also been hindering new store openings which was another major reason of the inventory build-up leading to huge losses.This case study is a great recipe to give you the taste of the current global and domestic Apparel Industry, majorly highlighting how the pandemic has affected the Indian exporters, what are the major challenges that are being faced by them, how can they boost up their exports, followed by suggesting various solutions of recovering from these unprecedented times, at the same time the case study would give the readers an understanding of the possible future scenarios. Show less
- Awarded to Mahima Punni
  Batch Topper - January 1, 2021 9.41 CGPA
- Awarded to Mahima Punni
  2nd position for Research Presentation Amity University May 2020 Could anyone imagine a day where everyone around the world would be forced to stay athome? When all our planning would go down the drain? When all the business meetingwould happen though computer screens? When all this….Let just stop right there and think about how we can actually save us from the stress that hasbeen following us throughout the COVID-19 pandemic scenario with the chaos all around usand the constant news that has been flowing through our televisions, mobile phones, socialmedia… Show more Could anyone imagine a day where everyone around the world would be forced to stay athome? When all our planning would go down the drain? When all the business meetingwould happen though computer screens? When all this….Let just stop right there and think about how we can actually save us from the stress that hasbeen following us throughout the COVID-19 pandemic scenario with the chaos all around usand the constant news that has been flowing through our televisions, mobile phones, socialmedia etc.What is our escape? Entertainment, Entertainment and Entertainment!Looking at the current scenario these recreational services are what we actually dependentupon, be it the Netflix and Chill! or the traditional radio, these services are exactly what arehelping us through this stressful situation where people are not getting their salaries, there hasbeen a galloping unemployment, essential supplies are getting out of stock and so muchmore.This case study thus starts off with a brief introduction of the Entertainment Industry in India,then talks about the major players in the sector and then moves forward to talk about theunsung heroes and new ways to popularize them and enjoy what they have to offer. The casecontinues its journey to predict a future for the entertainment sector post Covid-19 situationand also suggests some strategies for the sector to prosper even more, not only in India but toother parts of the world as well. Considering the diverse and vibrant culture of India and theburning talent, India has a huge potential to export and expand these services to other parts ofthe world, this potential is yet to be utilized fully which will not only bring foreign currencyto the country but would also create enormous employment opportunities. The case is thenconcluded and leaves the readers with a burning question… Show less
- Awarded to Mahima Punni
  Emotional Intelligence During Turbulence Amity University May 2020 1st position for creativity presenting on the importance of Emotional Intelligence during turbulent times of Covid-19.
- Awarded to Mahima Punni
  Top scorer VIPS, IPU February 1, 2017 For scoring the highest marks in ECONOMICS AND COMPUTER APPLICATIONS.
- Awarded to Mahima Punni
  Best Artist Sadhu Vaswani International School for Girls August 1, 2013
- Awarded to Mahima Punni
  Best Artist Sadhu Vaswani International School for Girls August 1, 2012