Sangeetha Ramanujam

Experience

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  CoHo.in

  Sept 2019 - Oct 2019

  Sales And Marketing Intern

  Worked with the Sales and Marketing Department to increase social media presence, and to generate and nurture leads.

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  Empowerananya

  Jan 2020 - Feb 2020

  Intern

  Working with Training and Development of students, aiding in their soft and hard skill development.

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  Nestlé

  Aug 2020 - Aug 2020

  Marketing Intern
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  IDFC FIRST Bank

  Jun 2021 - Feb 2022

  Relationship Manager

  Relationship Management - Business Banking - Business Lending

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  Loyalty Juggernaut

  Mar 2022 - Feb 2023

  Product Specialist

  1. Conducting structured discovery sessions encompassing customer loyalty challenges, the targeted business outcome of the program and IT goals for three airline loyalty programs.2. Managing multiple stakeholders to design and implement solutions, including technical integrations and member-facing application development, to ensure product and market success.3. Leading post-implementation activities for Skywards Everyday (Emirates Group's loyalty program) by tracking program performance and suggesting optimisation strategies,.4. Translating market trends, technological innovations and client requirements into marketable use-cases for product enhancements to increase the value proposition for the end user of the program. Show less

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  Axis Bank

  Feb 2023 - now

  Manager - Cards and Acquisition

  • To track the conversions and build efficacy to ensure maximum conversions• Responsible for building and maintaining End to End Digital Credit Card acquisition journey • Planning and Managing Creative Strategy across both paid and organic channels for Credit Cards• Drive the process for planning, building, and launching marketing campaigns across multiple channels• Planning creative communication and in-depth analysis of performance to drive optimization