Jerry Hong

Experience

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  Anhui Foreign Economic Construction Group

  Jun 2003 - Jan 2006

  Project Manager

  AFECC is a group specialized in foreign construction, real estate, international chain supermarket and high-end hotels. Worked on a project team to successfully open and manage Horizon Ivato Supermarket in Nairobi Kenya and worked as project develop manager in Bangkok Thailand.

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  Wine Press Magazine

  May 2006 - Dec 2009

  Managing Editor

  Wine Press was the first highly acclaimed professional wine magazine based in Shanghai wherein my responsibilities and achievements included:• Supported in the founding and launch of the Wine Press Magazine• Contributed to the monthly editorial plan and execution • Directed over 20 wine tastings for each issue of the magazine, i.e. New Arrival Wine Tasting, Regional Tasting and Varietal Tasting, and other events• Interviewed famous wine people like Jancis Robinson, Steven Spurrier• Contributed articles to 3 other Chinese wine related magazines• Attended the 43rd Vinitaly and joined the 17th International Wine Competition as a judge• Joined the 2009 China Wine Competition as a judge Show less

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  JoVino Wine Services & Trading Co. Ltd.

  Dec 2009 - Jan 2012

  Sales & Marketing Director

  JoVino is one of the most professional wine retail, wine consulting and wine education companies in China wherein my responsibilities and achievements included:• Managing marketing activities (e.g. website, social networks)• Managing in-store promotions for the retail chain• Hosting weekly wine tasting events as a wine presenter• Delivering wine training to corporate and individual clients• Managing retail and corporate sales channels and key accounts, including wine clubs • Managing B2B sales channels and key accounts such as wine clubs Show less

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  Shanghai SinoDrink Trading Co. Ltd.

  Jan 2012 - Jun 2013

  Marketing Director

  SinoDrink is a specialist Italian wine importer carrying a portfolio of over 400 wines from 40+ wineries wherein my responsibilities and achievements included:• Directly reporting to the General Manager • Leading a professional marketing and PR team of 6 people• Developing strategic planning and marketing and creating on-brand collateral• Budgeting set up and monthly control• Analysing competitors in different sales channels and developing pricing strategies• Developing price lists, brand portfolios and other marketing collateral • Organizing events such as wine dinners, wine tastings, wine trainings• Attending Chengdu Tangjiu Wine Fair, SIAL, TOPWINE, InterWine etc.• Delivering wine and marketing training to the team and VIP customers• Overseeing website and social media activities Show less

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  New Zealand Trade and Enterprise

  Jun 2013 - Oct 2019

  Business Development Manager and Wine Project Manager

  New Zealand wine and beverage exports to China now exceed NZD 60 million p/a. wherein my responsibilities and achievements included:• Coaching a portfolio of 10-14 New Zealand wine and beverage companies on market entry and growth, including intellectual property protection, importation, warehousing, business models, sales channels, pricing, and margins• Designing and implementing online and offline sales campaigns for New Zealand wineries on Tmall, JD.com, Yesmywine, Vinehoo, CitySuper etc., including co-marketing with New Zealand food businesses• Leveraging opportunities between inbound Chinese tourism, cellar door experiences, and ongoing sales and marketing to Chinese consumers of New Zealand wine• Maintaining a network of wine distributors and connecting them with wineries• Managing a network of key five-star hotel chains, high-end restaurants and retailers to list and sell leading New Zealand wines• Planning, budgeting and implementation of a ‘High Impact Wine Program’ in collaboration with New Zealand Wine Growers and other partners i.e. wine fairs, roadshows, KOL visits to NZ, Sauvignon Blanc Month etc.• Launching the New Zealand Wine Pavilion on Tmall.com• Working with external PR agencies to deliver brand building via WeChat / Weibo and collaborating with leading wine sector KOLs Show less

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  Sarment

  Jan 2020 - Jul 2020

  Marketing and E-commerce Director

  • Setting up marketing/branding/PR strategy for China;• Leading a marketing team of three to manage all ATL and BTL activities across regions and channels; • Leading E-commerc through building sales network with big platfroms to boutique social commerce channels;• Other digital development - maintaining a high on-line awarenesss to target audience through content building and other innovative/up-to-date digital tools like live-streaming etc.

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  Daily Beverage Company

  Jul 2020 - now

  Founder

  Daily Beverage Company is an importing and consulting business established in Shanghai focusing on helping New Zealand wineries and wine brands to achieve consistent market growth in China with both export volume growth and long-term brand targets.With the rapid changes in Chinese wine market, especially during and after the global pandemic, Nebula wines intend to represent a handful of premium New Zealand wineries, using both traditional trading resources and innovative digital methods to grow export and brand awareness directly to consumers. Show less